Darlene Cormack
Winnipeg,MB
Summary
Reliable business professional with expertise in team and project management, team process improvement and financial analysis. Proven track record of successfully streamlining business operations and driving sales. Adept at analyzing data to identify trends and developing strategies to improve efficiency.
Overview
33
33
years of professional experience
Work History
Beauty Operations Specialist
Shoppers Drug Mart
01.2004 - 01.2024
- Successfully managed beauty business for 83 stores across Manitoba and Saskatchewan, directly reporting to VP of Operations. Oversees various projects and consistently surpasses targeted key performance indicators (KPIs) and metrics, including sales goals, customer service percentage goals, and Beauty Now metrics.
- Launched and executed strategic projects, including E-clientele program, Beauty Now internal brand campaign, COVID Beauty Concierge Program, Tiered Events, Beauty Mingles/Galas, and Assisted Selling.
- Managed Store Instagram accounts and developed tracking sheet for store metric analysis (weekly, quarterly, annually).
- Organized events like Beauty Now Bingo, Beauty Bashes in 2023, and Beauty Mingles held 3 times per year in each store, contributing to fundraising for Look Good Feel Better, Women's Shelters, and Mood Disorders organisations.
- Provided leadership in beauty business operations for 83 stores, acting as valuable resource for associate owners, front store managers, and beauty managers.
- Assisted in interview process for beauty managers and conducted operational reviews for cosmetic business.
- Maintained regular communication through weekly business unit calls, biweekly MS Teams calls with out-of-town stores, and monthly meetings with Blue Culture Teams and Beauty Manager Teams.
- Collaborated with vendors, district managers, and VP through weekly calls, quarterly recaps, and in-store coaching sessions to drive business growth. Implemented action plans for stores, followed up on store Instagram posts, and reviewed weekly Customer Service Overall Satisfaction Reports.
- Participated in the On the Run for Women committee, contributing to the planning of fundraising events.
- Facilitated monthly calls with the Director, beauty operation specialists, and management to review business results.
- Conducted store visits and shared best practices with district managers and VP of Operations, ensuring alignment of beauty operational vision.
- Conducted regular reviews of operations and identified areas for improvement.
- Successfully managed multiple projects simultaneously while adhering to deadlines and budget constraints.
- Motivated and trained employees to maximize team productivity.
- Consistently demonstrated commitment to enhancing beauty business throughout tenure, fostering team collaboration, and driving impactful initiatives to achieve outstanding results.
Beauty Manager
Shoppers Drug Mart
12.2003 - 01.2004
- Leveraged corporate Sales Tracking Tools and Dashboard to establish and exceed sales goals, ensuring targets were consistently met.
- Applied effective sales techniques, personally and through coaching and mentoring staff, to maximize sales and productivity objectives. Ensured staff was equipped with necessary skills to surpass performance expectations.
- Prioritized customer satisfaction by consistently placing customers first and delivering superior service.
- Monitored and communicated Customer Satisfaction Index (CSI) survey results, aligning team objectives with customer feedback.
- Modeled exemplary behavior through e-Clienteling, enhancing customer experience and fostering brand loyalty.
- Managed appointments for events and coordinated annual incremental event schedule.
- Promoted products via strategic marketing initiatives and encouraged participation in PC Optimum program.
- Ensured staff were trained to meet and exceed beauty sales standards.
- Boosted satisfaction and repeat business by recommending products in alignment with customer needs.
- Arranged merchandise to present visually appealing displays and attract clientele.
- Applied merchandising and housekeeping procedures, adhering to corporate, and brand standards.
Manager of Operations
Herbal Magic (Weight Loss Centre)
01.2002 - 01.2003
- Directed daily operations of Herbal Magic, optimizing performance and adherence to standards.
- Developed and executed strategic plans to enhance center's effectiveness in achieving client weight loss goals.
- Managed and motivated team, ensuring high-quality customer service and satisfaction.
- Implemented cost-effective measures to optimize financial performance.
- Contributed to corporate training programs, maintaining consistency in service delivery within facility.
Account Executive
Clinique Cosmetics
01.1991 - 01.2001
- Spearheaded execution and sales, offering vital data analysis support. Managed returns and testers budgets in alignment with sales manager directives.
- Nurtured customer relationships, implementing strategic sales plans to attain targeted results across retailers.
- Conducted thorough reviews of weekly/monthly sell-in/sell-out performance for retailers, identifying and capitalizing on opportunities while mitigating risks.
- Orchestrated portfolio/brand expansions and supervised seamless new product launches.
- Planned and conducted regular face-to-face meetings with retailer buyers, establishing direct line of communication for all sales-related inquiries.
- Attuned to needs of field teams, including Beauty Advisors and Counter Managers, through regular store visits to identify and address requirements.
- Ensured punctual order delivery to each store, maintaining proactive approach in managing discount and bonus invoices.
- Compiled and processed activity approval forms, meticulously monitoring budgets to ensure fiscal responsibility.
- Kept vigilant eye on stock levels by store, particularly during new product launches.
- Provided comprehensive product/promotion/pricing data, addressing customer queries and requests promptly.
- Effectively resolved order and inventory issues through data analysis, presenting alternative solutions to managers and customers as needed.
Education
Certificate - Retail Business Fundamentals
LEAD Program
Shoppers Drug MartCertificate in Writing - Adult Education
University of Winnipeg
Winnipeg, MBSkills
- Operational Efficiency
- Planning and coordination
- Project Management
- Operations coordination
- Collaborative Communication
- Customer Service
- Strategic selling
- Relationship building and management
- Account Management
- Business development and planning
Languages
English
Timeline
Beauty Operations Specialist
Shoppers Drug Mart
01.2004 - 01.2024
Beauty Manager
Shoppers Drug Mart
12.2003 - 01.2004
Manager of Operations
Herbal Magic (Weight Loss Centre)
01.2002 - 01.2003
Account Executive
Clinique Cosmetics
01.1991 - 01.2001
Certificate - Retail Business Fundamentals
LEAD Program
Certificate in Writing - Adult Education
University of Winnipeg
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