DANIELLE POINTON
Elmsdale,NS
Summary
Experienced business professional with a strong background in the wellness sector, sales, and customer relationship management. Skilled at increasing sales through personalized service and effective communication strategies. Exceptional problem-solving abilities and negotiation skills. Committed to delivering outstanding results and exceeding customer expectations.
Overview
20
20
years of professional experience
Work History
Sales Advisor
Island Park Retirement Residence
10.2023 - 04.2024
- Development and implementation of the community marketing plan, coordination of promotional activities, primary responsibility for all sales functions including lead management, documentation, reporting, customer touring and follow up, create and maintain key relationships in the community, manage marketplace changes and deliver sales training.
- Provided expert product knowledge to customers, leading to informed retirement living decisions and increased satisfaction levels.
- Increased sales by establishing rapport with families and residents identifying their needs.
- Increased sales by offering genuine advice, delivering presentations and establishing a network with community stakeholders.
- Handled difficult situations professionally by addressing customer complaints and finding mutually beneficial solutions, preserving long-term relationships.
Director of Sales and Marketing
Endurance Unlimited
01.2022 - 06.2023
- Support CEO in administration, marketing and sales activities.
- Spearheaded pilot project to launch behavioural habit lifestyle APP to Atlantic Canada Primary Health Care Network
- Developed comprehensive sales plans for business growth within healthcare, allied health and fitness.
- Conducted market research to identify potential areas of growth for future product development initiatives.
- Prepared sales presentations for clients showing success and credibility of products.
Sales and Marketing Account Manager
Global
01.2015 - 01.2018
- Responsible for setting sales and marketing objectives, participated in direct sales and business development, lead education sessions, assisted in RFP and RFI proposals, dealer service review.
Owner Sales Agent of Marketing Agency
DMP Furniture Marketing
01.2012 - 01.2015
- Commercial office furnishing agency with sales revenue ranging from 2.5M to 3M per annum, provided support and training to dealer sales channels, direct sales and customer service activities, dealer service and RFP submissions.
Divisional Manager of Sales
Corporate Express and Staples
01.2004 - 01.2009
- Coached and trained a team to achieve an 8 million sales budget, managed sales/customer service and design team, senior project manager for design build and conversion project, staff performance reviews and goal setting.
- Developed high-performing teams through effective recruitment, training, and mentoring programs.
- Enhanced team performance by implementing strategic management plans and setting clear objectives.
- Expanded market share with competitive analysis, identifying new business opportunities and potential clients.
- Championed organizational change initiatives for smoother transitions during periods of growth or restructuring.
Education
Behavioural Change Specialist -
01.2024
Seniors Fitness Specialist -
National Academy of Sports Medicine
01.2022
Wellness Coach -
Girls Gone Strong
01.2021
Certified Personal Trainer -
National Academy of Sports Medicine
01.2020
Advanced Diabetes Exercise Specialist/Natural Nutrition Certification -
MEDEXN
01.2019
Organizational Behaviour -
University of Calgary
01.2007
Business Administration Major in Marketing and Minor in Operations Management -
Durham College/Loyalist College/Vermillion College
01.1996
Skills
- Sales experience
- Customer service experience
- Brand Awareness
- Building rapport
- Coaching and Mentoring
- Customer Relations
- Marketing campaigns
- Marketing material development
Current and Past Volunteer
- Canoe Kayak Canada, National Official, 01/01/15, Current
- Atlantic Division Canoe and Kayak, Divisional Official, 01/01/16, Current
- JDRF and Leukemia and Lymphoma Society of Canada, Charities and fundraisers, 01/01/18, Current
- Atlantic Division Canoe and Kayak, Club Development Committee, 01/01/17, 01/01/19
- Cheema Racing, Masters Athlete Rep, 01/01/16, 01/01/17
- Canoe Kayak Nova Scotia, Secretary, 01/01/19
Languages
English
Native or Bilingual
French
Limited Working
Affiliations
- Canoe Kayak Canada
- Atlantic Division Canoe and Kayak
- National Academy of Sports Medicine
Timeline
Sales Advisor
Island Park Retirement Residence
10.2023 - 04.2024
Director of Sales and Marketing
Endurance Unlimited
01.2022 - 06.2023
Sales and Marketing Account Manager
Global
01.2015 - 01.2018
Owner Sales Agent of Marketing Agency
DMP Furniture Marketing
01.2012 - 01.2015
Divisional Manager of Sales
Corporate Express and Staples
01.2004 - 01.2009
Seniors Fitness Specialist -
National Academy of Sports Medicine
Certified Personal Trainer -
National Academy of Sports Medicine
Advanced Diabetes Exercise Specialist/Natural Nutrition Certification -
MEDEXN
Organizational Behaviour -
University of Calgary
Business Administration Major in Marketing and Minor in Operations Management -
Durham College/Loyalist College/Vermillion College
Behavioural Change Specialist -
Wellness Coach -
Girls Gone Strong
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