Crystal Zeng
San Francisco
Summary
Business operation and management professional for own business with multiple locations over 12 years with experiences in developing and implementing effective marketing strategies. Expertise in business marketing, content creation, and data analytics.
Results-oriented professional bringing expertise in accounting, supply chain management and marketing. Successful at overseeing all areas of daily operations and making effective policy decisions to positively impact business direction and bottom line profits.
Overview
21
21
years of professional experience
10
10
years of post-secondary education
Work History
Business Management
Peking Tokyo Restaurant & Sake Bar
Ukiah
2010.09 - 2023.01
- Coordinated staff schedules to optimize workflow and meet business needs.
- Oversaw inventory management.
- Developed marketing strategies to promote special events.
- Implemented cost control measures to maintain budgetary goals in restaurant operations.
- Conducted research on current industry trends to identify potential areas for improvement in business operations.
- Maximized business growth by driving high adoption and usage of marketing platform.
- Developed strong supplier relationships by obtaining alignment and delivering on mutually established goals.
- Researched competitive landscape in order to develop strategic plans that would provide a competitive advantage over competitors.
Senior Sales Executive
NPI Solutions
San Jose
2008.09 - 2010.08
- Manage supplier performance related to quality, continuous process improvement and qualification.
- Led cross-functional teams to align sales objectives with overall business goals.
- Conducted market research to identify emerging trends and competitive strategies.
- Established strong relationships with key clients to foster long-term partnerships.
- Presented product demonstrations and solutions tailored to client needs and preferences.
- Maintained strong relationships with existing clients by providing prompt responses to inquiries and resolving any issues.
- Develop strong cross-functional relationships to drive success.
Marketing Director
Sunrise International Trading
2002.02 - 2006.06
- Developed marketing strategies to increase brand awareness and market reach.
- Managed social media campaigns to engage target audiences effectively.
- Led cross-functional teams to execute marketing initiatives and product launches.
- Collaborated with sales teams to align marketing strategies with business goals.
- Established partnerships with external vendors for promotional activities and events.
Education
MBA - Advanced Business Management
Northeastern University
Oakland 2006.06 - 2007.12
Import / Export Business Certificate -
City College of San Francisco
San Francisco, CA 2005.01 - 2006.01
Micro-Computing Accounting Certificate -
City College of San Francisco
San Francisco, CA 2004.01 - 2005.01
Associate of Science - Computer Information Science
City College of San Francisco
San Francisco, CA 2002.01 - 2004.01
Bachelor of Arts - International Business
Guangzhou Teacher's University
1994.06 - 1998.06
Skills
- Business Management
- Inventory Management
- Content Marketing
- Data Analytics
- Negotiation Technique
- Detailing Technique
- Excellent communication skills
- Sales strategy
- Project management
- Market research
- Operations management
- Business administration
- Human resources management
- Marketing management
Timeline
Business Management
Peking Tokyo Restaurant & Sake Bar
2010.09 - 2023.01
Senior Sales Executive
NPI Solutions
2008.09 - 2010.08
MBA - Advanced Business Management
Northeastern University
2006.06 - 2007.12
Import / Export Business Certificate -
City College of San Francisco
2005.01 - 2006.01
Micro-Computing Accounting Certificate -
City College of San Francisco
2004.01 - 2005.01
Marketing Director
Sunrise International Trading
2002.02 - 2006.06
Associate of Science - Computer Information Science
City College of San Francisco
2002.01 - 2004.01
Bachelor of Arts - International Business
Guangzhou Teacher's University
1994.06 - 1998.06