Cristina Lazo
VANCOUVER,British Columbia
Summary
Motivated professional with extensive experience in product sales and distribution. Possesses unmatched leadership and strategy skills to maximize company revenue. Expertise in management, marketing strategies and merchandising.
Overview
5
5
years of professional experience
Work History
Product Manager
Induglob SA
07.2021 - 08.2023
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
- Monitored market trends and competitor performance to update promotional strategies.
Brand Manager
LAS FRAGANCIAS
08.2018 - 06.2021
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Organized and delivered training sessions for new product content and technological advancements.
- Consulted with product development teams to enhance products based on customer interest data.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
Education
International Studies Minor in Foreign Trade - Business
University of Azuay
Ecuador 07.2017
Skills
- Effective Organization
- Attention to Detail
- Critical Thinking
- Business Planning
- Product Development
- Staff Management
Languages
Spanish
Native or Bilingual
English
Full Professional
French
Elementary
Timeline
Product Manager
Induglob SA
07.2021 - 08.2023
Brand Manager
LAS FRAGANCIAS
08.2018 - 06.2021
International Studies Minor in Foreign Trade - Business
University of Azuay
Similar Profiles
Lizbeth RivasLizbeth Rivas
General Sales Manager at INDUGLOB S.AGeneral Sales Manager at INDUGLOB S.A
Sarah MillingtonSarah Millington
Dental Assistant at SA Dental Service, Berri SADental Assistant at SA Dental Service, Berri SA
Gaëlle RosaGaëlle Rosa
Comptable client at Equans Techniques SA - Engie - Minerg-Appelsa Services SAComptable client at Equans Techniques SA - Engie - Minerg-Appelsa Services SA