Julia Lathrop
San Francisco
Summary
Collaborative and innovative product manager with extensive experience in tech, marketing, and product management. Proven track record of successfully guiding products from conception to production. Strong technical knowledge complemented by exceptional presentation skills. Deep understanding of product composition, structure, and applications. Strategic Product Manager with proven experience in the tech industry. Known for robust leadership skills and adeptness at driving product development from inception to execution. Successfully implemented innovative strategies, improved operational efficiencies, and spearheaded cross-functional teams to boost product quality. Strong expertise in market research, data analysis, and stakeholder management.
Overview
25
25
years of professional experience
Work History
Product Manager
Plumly
01.2020 - 01.2023
- Company Overview: Plumly is a B2B startup company that provides a sales intelligence and automation platform for information technology service providers.
- Lead product management efforts – oversaw launch of platform to the SMB IT market
- Manage Trello board, development schedules, weekly retrospective, and internal release communications
- Gather requirements from customers and communicate to development team
- QA test product before launch
- Work together with software engineers, developers, interface designers, and subject experts
- Interface directly with customers and handle support requests
- Plumly is a B2B startup company that provides a sales intelligence and automation platform for information technology service providers.
Marketing Program Manager
Varsity Technologies
01.2004 - 01.2019
- Company Overview: Varsity is an information technology B Corporation. I was integral to its startup and ongoing success, contributing most notably to the organization’s marketing and product development efforts.
- Assessed and developed strategic improvements to the inside sales process and use of CRM; trained sales staff
- Spearheaded redesign of the corporate website
- Implemented online giving platform
- Varsity is an information technology B Corporation. I was integral to its startup and ongoing success, contributing most notably to the organization’s marketing and product development efforts.
Director of Marketing
Varsity Technologies
01.2004 - 01.2019
- Company Overview: Varsity is an information technology B Corporation. I was integral to its startup and ongoing success, contributing most notably to the organization’s marketing and product development efforts.
- Led product development for Varsity TeamView: a customer-facing IT management app
- Oversaw creation and upkeep of website and online presence
- Crafted corporate identity and brand strategy
- Developed and implemented marketing strategies
- Handled marketing communications
- Managed marketing team; including recruiting, hiring, training/development of employees and contractors
- Varsity is an information technology B Corporation. I was integral to its startup and ongoing success, contributing most notably to the organization’s marketing and product development efforts.
Senior Instructional Designer for E-Learning
DigitalThink, Inc.
01.1998 - 01.2003
- Company Overview: I joined DigitalThink early on and saw this corporate e-learning startup rapidly expand, IPO, and become a market leader.
- Responsible for instructional design strategy and development for high-profile organizations in a client-facing capacity.
- Led instructional design team for financial services client
- Worked with client stakeholders and subject experts
- Developed high-level instructional design strategies
- Wrote and edited content
- Collaborated with graphic designers, programmers, and QA
- Managed projects in a deadline-driven environment
- Key client engagements: Circuit City, Acura, Electronic Data Systems
- I joined DigitalThink early on and saw this corporate e-learning startup rapidly expand, IPO, and become a market leader.
Online Instructional Designer
Golden Gate University CyberCampus
Online Marketing Consultant - Higher Education Science
Addison-Wesley Publishing Company
Marketing Coordinator, Higher Education Engineering
Benjamin/Cummings Publishing Company
Executive Assistant, Communications
American Association of University Women
Nightside Copy Aide
The Washington Post
Education
Master of Arts - Education
San Francisco State University
San Francisco, CA01-2006
Bachelor of Arts - Psychology
Bucknell University
Lewisburg, PA05-1991
Skills
- Project management
- Product management
- Customer relationship management
- Team leadership
- Strategic planning
- Cross-functional collaboration
- Problem solving
- Communication skills
- Critical thinking
- Prioritization and execution
- Rollout coordination
- Attention to detail
- Effective organization
- Stakeholder alignment
Hobbies and Interests
- Travel
- Currently learning Italian
- Classroom Volunteer - San Francisco Unified Public School District
- Voice Talent / Narration
References
Available Upon Request
Previous Work Experience
- Online Instructional Designer, Golden Gate University CyberCampus
- Online Marketing Consultant - Higher Education Science, Addison-Wesley Publishing Company
- Marketing Coordinator, Higher Education Engineering, Benjamin/Cummings Publishing Company
- Executive Assistant, Communications, American Association of University Women
- Nightside Copy Aide, The Washington Post
Affiliations
- Travel
- Learning Italian and French
- Hiking
- Spending time with family and friends
References
References available upon request.
Timeline
Product Manager
Plumly
01.2020 - 01.2023
Marketing Program Manager
Varsity Technologies
01.2004 - 01.2019
Director of Marketing
Varsity Technologies
01.2004 - 01.2019
Senior Instructional Designer for E-Learning
DigitalThink, Inc.
01.1998 - 01.2003
Online Instructional Designer
Golden Gate University CyberCampus
Online Marketing Consultant - Higher Education Science
Addison-Wesley Publishing Company
Marketing Coordinator, Higher Education Engineering
Benjamin/Cummings Publishing Company
Executive Assistant, Communications
American Association of University Women
Nightside Copy Aide
The Washington Post
Master of Arts - Education
San Francisco State University
Bachelor of Arts - Psychology
Bucknell University