Cornell Morrison
ALISO VIEJO,CA
Summary
Sales and sales management experience with over 25yrs in the automotive industry with a hands on style and strong focus on customer service and satisfaction. Skilled at balancing revenue performance, effective communicator and new business development. Ensure a positive working environment and a motivated sales team. Respected leader to train and develop a successful team with high employee retention. Accountable for customer satisfaction, sales, training, finance and inventory control and management.
Overview
24
24
years of professional experience
Work History
General Sales Manager
New Century Mazda
07.2023 - Current
- Increased sales revenue by implementing strategic marketing campaigns and fostering strong customer relationships.
- Developed a high-performing sales team through consistent coaching, training, and motivation techniques.
- Streamlined sales processes for improved efficiency, resulting in higher close rates and shorter sales cycles.
- Expanded market share with proactive prospecting and lead generation efforts to identify new business opportunities.
Sales Manager
Bob Baker Hyundai
07.2021 - 07.2023
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
General Sales Manager
Hyundai Of Moreno Valley
06.2019 - 07.2021
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
Sales Manager\Finance Director
Huntington Beach Hyundai
02.2017 - 06.2019
- Supervised a sales force of 8 to 10 sales associates.
- Desk and close deals for all personal
- Assist finance department in getting deals processed and funded in a timely matter.
- Manage new car delivery reporting , making sure vehicles are reported accurately with correct incentives and program.
Sales Manager\Used Car Manager
Thorson Buick Gmc
07.2015 - 02.2017
- Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.
- Desk and close deals for all sales personal.
- Assist the finance department with getting deals approved and funded in a timely matter.
- Manage inventory. Buy and sell vehicles , attend weekly auctions .
General Sales Manager
Coachella Valley Buick GMC
03.2014 - 07.2015
- Desk deals to maximize profit
- Appraise used vehicles accurately , assist salespeople with follow up from previous business day
- Assist finance with getting deals approved and funded in a timely matter
- Offer aftermarket products to customers that best fit there financial and driving needs.
- Maintain a good working relationship with primary lenders.
Finance manager
KIA OF IRVINE
05.2012 - 03.2014
- Maintain a good relationship with primary lenders.
- Offer aftermarket products to customers that best fit there financial and driving needs.
- Packaging deals for the bank.
Sales Manager/Finance Manager/Internet Director
LAKE BUICK GMC
09.2006 - 05.2012
- Desk and close deals for all sales personal.
- Assist finance department with getting deals approved and funded in a timely matter.
- Maintain a good working relationship with primary lenders.
- Prepare all legal documents for registration and titling.
Sales Manager
SUNSET AUTO PLAZA
09.2000 - 09.2006
- Train sales personal on product and the sales process Negotiate and close deals for all sales personal Manage sales team of 6 to 8 salespeople Assist finance department in collecting important documents and information to process loans with the selected lender.
Education
High School Diploma -
COLLEGE OF THE DESERT
PALM DESERT, CASkills
- Accomplished manage
- Strong Customer service and closing skills
- Proficient with Reynolds and Reynolds , ignite, ADP, Cdk, Dealertrac, Route one and DOCUPAD
- Positive attitude
- Team player
- Goal oriented
Timeline
General Sales Manager
New Century Mazda
07.2023 - Current
Sales Manager
Bob Baker Hyundai
07.2021 - 07.2023
General Sales Manager
Hyundai Of Moreno Valley
06.2019 - 07.2021
Sales Manager\Finance Director
Huntington Beach Hyundai
02.2017 - 06.2019
Sales Manager\Used Car Manager
Thorson Buick Gmc
07.2015 - 02.2017
General Sales Manager
Coachella Valley Buick GMC
03.2014 - 07.2015
Finance manager
KIA OF IRVINE
05.2012 - 03.2014
Sales Manager/Finance Manager/Internet Director
LAKE BUICK GMC
09.2006 - 05.2012
Sales Manager
SUNSET AUTO PLAZA
09.2000 - 09.2006
High School Diploma -
COLLEGE OF THE DESERT
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