COLE GRAVES
Rancho Santa Margarita
Summary
Dynamic sales and marketing professional with a proven track record in the outdoor industry, excelling in product copywriting, SEO strategies, and customer service. Adept at crafting persuasive content and enhancing customer engagement through expert knowledge, and insightful writing to drive sales.
Overview
7
7
years of professional experience
Work History
Sales Representative
The Bike Company
04.2025 - Current
- Execute high-end mountain bike sales by offering outstanding customer service.
- Follow up with new and existing customers for high-end bike sales
- Trained customers on compatible components and required services for enjoyable trail rides.
- Facilitated informed decision-making for customers regarding bike selections tailored to trails.
- Maintained expert-level product knowledge to assist in customer inquiries effectively.
Product Copywriter/Blog Writer - Mountain Bikes
Backcountry
04.2023 - 09.2024
- Sole copywriter for all mountain bikes, MTB components, and related apparel
- Coordinated with buyers for asset acquisition in new bike launches
- Researched and created persuasive content for digital marketing campaigns
- Increased responsibilities by collaborative efforts with editors to develop content for Explore articles, Guides, and email campaigns
Category Content Coordinator/Blog Writer
Jenson USA
01.2020 - 08.2022
- Responsible for researching, formatting, and writing descriptions for all Jenson products, including making size charts and specification tables.
- Managed the Accessories and Tires/Tubes categories and sub-categories
- Increased responsibility in 2022 to Blog Writer, creating custom content blog articles, including pictures and links
- Collaborated with category merchants to resolve problems and complete requests for accessories
- Experience fixing IPI's and making ranking rules for products to align with SEO efforts.
Intern Writer
Culture Magazine
05.2018 - 08.2018
- 120 hours of contribution to online and national magazine publication
- Researched and wrote event articles, product reviews, and news stories
Education
Bachelor of Arts - Mass Communications/ Journalism
California State University, Fullerton
Fullerton, CA08.2018
Skills
- Customer service
- Sales
- Content Management Systems
- Product copywriting
- Blog writing
- Creative writing
- Marketing collaboration
- Editing
- Email marketing
- SEO Strategies
- Basic HTML code
Websites
Timeline
Sales Representative
The Bike Company
04.2025 - Current
Product Copywriter/Blog Writer - Mountain Bikes
Backcountry
04.2023 - 09.2024
Category Content Coordinator/Blog Writer
Jenson USA
01.2020 - 08.2022
Intern Writer
Culture Magazine
05.2018 - 08.2018
Bachelor of Arts - Mass Communications/ Journalism
California State University, Fullerton
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