Cindy Chapman
Encinitas
Summary
Dynamic Head of Content & Growth Marketing with a track record of achieving 133% annual revenue growth and expanding market share. Expertise in collaborating with C-suite executives to develop content-driven strategies that maximize brand visibility and drive audience engagement across education, health, and nonprofit sectors.
Overview
2027
2027
years of professional experience
Work History
Fractional Head of Marketing / Content Strategy
Cindy Chapman Creative
Encinitas
08.2020 - Current
- Provide strategic consulting and content leadership across real estate, health & wellness, and nonprofit sectors
- Collaborate with C-suite executives to identify organizational needs and develop solutions to maximize awareness and expand market share
- Build content-driven growth strategies across SEO, email, social media, and thought leadership
- Led digital content marketing pilot for 10-center Los Angeles franchisee
- Pilot adopted as corporate model for national rollout
- Showcased major projects with Sylvan Learning, enhancing brand visibility and engagement from 2023 to 2024
- Developed compelling customer stories, testimonials, and social media reels, driving engagement through targeted email campaigns
- Testimonial: "Cindy brings strategic insight while also rolling up her sleeves and getting the job done. Her Sylvan pilot produced captivating video content, customer stories, testimonials, reels, and email campaigns that effectively conveyed franchisee value." — Amy Przywara, Chief Marketing Officer & Collaborative Team Builder
Chief Marketing Officer
SEALFIT / Unbeatable Mind
Encinitas
10.2011 - 07.2020
- Grew revenue by 133% annually, adding $3M+ in annual revenue
- Launched suite of online subscription products, achieving $75K+ in monthly revenue and diversifying revenue streams
- Developed high-ticket sales strategy generating $1.2M executive coaching revenue
- Generated $500K additional mastermind revenue
- Led team of 10+ to develop and execute comprehensive content and direct-response marketing strategy
- Expanded email list from 20K to 200K and social media presence from 30K to 500K+ followers, enhancing brand engagement
- Directed marketing campaigns for New York Times, Wall Street Journal, Washington Post, and Amazon bestselling books, elevating brand visibility
- Generated 3M+ podcast downloads
- Co-planned and marketed Unbeatable Mind Live Event featuring elite athletes and NYT bestselling authors
Agency Co-Owner
Moeller Chapman Media Marketing / Sylvan Learning Centers
San Diego
2007 - 2011
- Oversaw $5M+ annual media budgets to maximize advertising effectiveness
- Developed targeted lead generation and content strategies to attract potential clients
- Collaborated with Sylvan Learning corporate and franchise cooperatives to enhance brand presence across 14 markets
Senior Media Buyer
MBA Media Group
Contributing Writer
San Diego Newspaper Group
Editorial Assistant
The T Sector Magazine
Volunteer
The Courage Foundation
Education
Bachelor’s Degree - Creative Writing
UC San Diego
Skills
- Digital marketing
- Content marketing
- SEO and SEM
- Performance marketing
- Market research
- Data analysis
- CRM management
- Team leadership
- Brand messaging
Timeline
Fractional Head of Marketing / Content Strategy
Cindy Chapman Creative
08.2020 - Current
Chief Marketing Officer
SEALFIT / Unbeatable Mind
10.2011 - 07.2020
Senior Media Buyer
MBA Media Group
Contributing Writer
San Diego Newspaper Group
Editorial Assistant
The T Sector Magazine
Volunteer
The Courage Foundation
Agency Co-Owner
Moeller Chapman Media Marketing / Sylvan Learning Centers
2007 - 2011
Bachelor’s Degree - Creative Writing
UC San Diego