Summary
Overview
Work History
Education
Skills
Websites
Languages
Certification
Accomplishments
Intern
Chahe Yerevanian

Chahe Yerevanian

Toronto,Ontario

Summary

A seasoned marketing specialist and entrepreneur with over 25 years of senior management experience across diverse industries. Renowned for driving strategic growth through innovative marketing strategies, digital transformation, and effective social media management, delivering billions in sales, amassing millions of social media followers, and tripling brand recognition for various organizations. Expertise in omnichannel marketing, customer acquisition, brand strategy, and revenue growth. Multilingual in English, French, Arabic, Armenian, and Portuguese. Committed to delivering unparalleled results and driving transformative growth for organizations worldwide.

Overview

30
30
years of professional experience
7
7
Certification

Work History

Head of Digital Marketing and Content Strategy

Olympic Athlete Influencer
01.2018 - Current
  • Revamped Athlete's Instagram Strategy: Increased follower engagement by 300% and grew the audience tenfold in six months through targeted content and interactive campaigns
  • Launched Customized Online Fitness Program: Sold 10,000+ personalized fitness plans
  • Growth Marketing Strategies: Achieved a 900% return on investment
  • Curated Visual Content: Maintained brand identity and integrity, resulting in increased engagement and a 60% improvement in customer experience (CX) scores
  • Boosted Brand Recognition: Implemented multi-channel marketing and customer engagement strategies, resulting in a threefold increase in brand recognition metrics
  • Marketing Automation: Leveraged advanced tools to streamline campaigns, resulting in a 30% increase in campaign efficiency and a 50% reduction in time-to-market.

Managing Partner & Head of Digital Strategy

Baytna Restaurante
01.2021 - 01.2023
  • Conducted Comprehensive Market Research: Crafted a unique brand identity for the restaurant, informed by in-depth market insights, resulting in a 50% increase in brand recognition within the first quarter
  • Oversaw Full Restaurant Lifecycle: Improved operations to exceed $500,000 in monthly revenues
  • Championed Digital Campaigns: Achieved top-five status among 2,000+ restaurants on TripAdvisor within the first 6 months of operations
  • Streamlined Operational Workflows: Reduced production time by 20% and heightened overall profitability by 30% within the first quarter
  • Implemented Customer Segmentation and Demand Generation: Achieved a 30% increase in new customer acquisition rates and a 20% improvement in customer retention within the first year
  • Led Cross-Functional Team Initiatives: Ensured cohesive marketing efforts and operational excellence.

Chief Executive Officer & Head of Marketing

Phoenix Fighting Championship
01.2016 - 01.2021
  • Founded Premier MMA Promotion Company: Pioneering the region's MMA industry and setting a new standard for combat sports
  • Organized Global Events: Organized events in Dubai, London, and Bangkok, attracting over 10,000 attendees per show and reaching over 10 million viewers through top regional broadcasters
  • Directed YouTube Channel: Amassed over 25 million views with engaging content
  • Executed Comprehensive Marketing Strategies: Including performance marketing, documentaries, and behind-the-scenes films to elevate the company's profile and expand its global audience
  • Programmatic Advertising and Influencer Marketing: Drove brand awareness and audience growth
  • Monitored and Optimized ROI: Ensured maximum efficiency and impact for all marketing activities.

Managing Director & Chief Marketing Officer

Ara Yerevanian & Fils
01.2000 - 01.2016
  • Early Adopter of Social Media Platforms: Expanded the company's reach to nearly 4 million followers
  • Recognized by Meta: Featured in a case study as the top-ranked real estate page globally
  • Guided Operations: Improved project execution and financial performance across diverse portfolios, managing over 30 real estate projects simultaneously
  • Directed Sales and Marketing Efforts: Used innovative methods to optimize lead generation and customer acquisition, resulting in over 6,000 properties sold worth over $2.5 billion
  • Implemented Lifecycle Marketing: Increased customer engagement by 100% and improved campaign performance metrics by 50% through targeted lifecycle marketing strategies
  • Led Digital Transformation Initiatives: Modernized marketing processes and improved overall efficiency.

Chief Marketing Officer

Ara Yerevanian & Fils
01.1995 - 01.2000
  • Led Innovative Marketing Strategies: Enhanced market presence and client acquisition
  • Executed Integrated Marketing Campaigns: Established the company as a leader in real estate
  • Implemented Early Digital Marketing Strategies: Drove sales growth and amplified brand visibility
  • Utilized Analytics and Data Insights: Refined campaigns and enhanced customer engagement
  • Managed Key Performance Indicators (KPIs): Tracked and measured campaign success.

Financial Consultant

Banque Arabe Internationale d'Investissement (BAII)
01.1994 - 01.1995
  • Managed Hedge Fund Portfolios: Developed and executed investment strategies
  • Conducted Market Analysis: Built strong client relationships through data-driven insights
  • Monitored Portfolio Performance: Provided personalized investment advice to optimize returns.

Education

International Business Administration - Bachelor of Arts (BA) -

The American University of Paris
01.1994

Skills

  • Strategic Planning
  • Brand Development
  • Digital Marketing
  • Social Media Management
  • Team Leadership
  • Content Marketing Strategy
  • Customer Segmentation
  • Demand Generation
  • Conversion Rate Optimization (CRO)
  • SEO & SEM
  • User Acquisition
  • Influencer Marketing
  • Programmatic Advertising
  • MarTech Stack Management
  • Business Intelligence
  • Market Research
  • Customer Relationship Management (CRM)
  • Ecommerce Strategies
  • Financial Management
  • Innovation Management
  • Entrepreneurship

Websites

Languages

English
Native or Bilingual
French
Native or Bilingual
Arabic
Native or Bilingual
Armenian
Native or Bilingual
Portuguese
Professional Working

Certification

  • Google Analytics Certification
  • Google Ads Certification
  • Google AI-Powered Performance Ads
  • Google Analytics for Power Users
  • HubSpot Digital Marketing
  • HubSpot Social Media Marketing
  • HubSpot Marketing Hub Software

Accomplishments

  • Supervised team of 50 staff members.
  • Increased net revenue by 300% by spearheading and leading a comprehensive marketing campaign.
  • Featured in the curricula of business students at AUB for managerial and marketing success.
  • Elected Businessman of the Year 2013 in Lebanon, recognized for outstanding leadership and achievements in the business community.

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Chahe Yerevanian