Christine A. Delgado
La Quinta
Summary
Accomplished Sales & Revenue Strategist with over 22 years of experience in driving revenue growth, optimizing business performance, and leading high-performing commercial teams in the hospitality space. Expertise in developing and executing data-driven strategies across all sales segments. Proven track record in the development and oversight of integrated marketing plans and strategies, ensuring RevPAR growth and market dominance. Adept at cultivating client relationships, driving loyalty programs, and mentoring teams to exceed business goals and objectives.
Overview
12
12
years of professional experience
Work History
Director of Sales and Marketing
Kimpton Rowan Palm Springs Hotel
04.2017 - Current
- Hired as part of the pre-opening Executive Team.
- Prepared and managed Commercial budget.
- Recruited, interviewed and hired employees and implemented mentoring program to promote development and engagement.
- Organized promotional and special interest events to support our immersion into the community and solidify partnerships.
- Secured major client contracts by delivering persuasive presentations that highlighted the brand culture, values and extraordinary service experiences.
- Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge, leading to the development of broader Hotel goals and experiences.
- Development and oversight of integrated marketing plans and strategies including Digital, Social, PR, and paid media.
- Championed the adoption of new technologies within the Sales and Marketing department, bolstering the team's capabilities and equipping them for success in an ever-evolving business landscape.
- By year two of operation, Hotel exceeded Pro Forma and all internal and external scorecard metrics.
Director of Sales and Marketing
Riviera Palm Springs Resort and Spa
10.2015 - 04.2017
- Developed comprehensive Sales, Marketing and Strategic Action Plans resulting in significant market share expansion.
- Spearheaded trade show and travel participation to showcase Hotel product and services creating valuable networking opportunities and generating viable sales leads.
- Mentored team members on best practices for successful sales techniques, resulting in proactive, efficient funnel management and overall higher team productivity.
- Facilitated regular communication between Sales, Marketing, Catering, Conference Services, Revenue, Digital, PR and Social Media teams to ensure seamless collaboration on campaigns, promotions and client outreach efforts.
- Effectively utilized the CRM systems to track leads, manage timely customer interactions, and streamline the sales and service execution process.
- Completion of second year, stabilized team with zero turnover, achieved highest Employee Engagement score of 87% and 133% team productivity.
Director of Sales and Marketing
Miramonte Resort and Spa
04.2013 - 10.2015
- Planned and navigated team through Hotel renovation.
- Assumed an under-performing sales team, immediately implementing weekly coaching and training to improve and strengthen their sales skills, team collaboration, service execution and overall performance.
- Evaluated customer feedback and market data to refine product and service offerings, enabling a more tailored approach to client desires and needs.
- Cultivated long-term partnerships with key industry influencers, strengthening the Hotel's credibility in the marketplace.
- Boosted Hotel's brand voice and visibility through targeted advertising, PR and social media engagement.
- Navigated Operations teams though acceptance with FHR for introduction to luxury travel expectations and deliverables.
Education
Associate of Arts - Business Administration And Management
Los Angeles Pierce College
Woodland Hills, CASkills
- Financial Management
- Revenue & Sales Strategy
- Performance Management
- Brand Positioning
- Client Relations & Account Management
- Negotiation & Contract Management
- Creative Solutions
- Industry & Market Analytics
- Integrated Marketing
Timeline
Director of Sales and Marketing
Kimpton Rowan Palm Springs Hotel
04.2017 - Current
Director of Sales and Marketing
Riviera Palm Springs Resort and Spa
10.2015 - 04.2017
Director of Sales and Marketing
Miramonte Resort and Spa
04.2013 - 10.2015
Associate of Arts - Business Administration And Management
Los Angeles Pierce College
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