Christina Abulu-Egerega
Winnipeg,MB
Summary
Experienced Content Marketing Specialist with a strong understanding and passion of culinary and lifestyle content generation. Over 3 years of copywriting and 2 years of content marketing experience, with a proven track record of managing and providing visually beautiful and informative material. Recognized for meticulous attention to detail, organizational skills, and a love of culinary culture. Demonstrated knowledge of graphic design, copywriting and project management.
Overview
3
3
years of professional experience
Work History
Market Research Consultant
Reh-Fit Centre
01.2023 - 04.2023
- Developed data collection strategies and monitored data quality for optimal research results.
- Wrote research papers, reports, reviews, and summaries.
- Collaborated with leadership team to identify relevant questions and determine best methods of collection.
- Conferred with scientists, engineers or others to plan or review projects or to provide technical assistance.
- Used various market research tools and techniques to gather, analyze and interpret data.
- Identified appropriate marketing channels and target customers for campaigns.
- Analyzed and consolidated data from different sources to generate campaign performance reports for revenue growth.
- Utilized diverse research techniques and online or published data collection tools to amass key information or statistics, supporting business objectives.
Business Development Manager
Concentrix
06.2021 - 04.2023
- Developed business pipeline using cold and warm techniques.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Expanded business sales through effective network development, identifying new and prospective clients.
- Brought in new accounts through successful networking strategies and promotional approaches.
- Tracked sales calls in a database for relationship management using various CRM software like salesforce.
- Analyzed key aspects of business to evaluate factors driving results and summarized into presentations.
- Arranged potential client contacts, cultivated relationships and followed through all service needs.
- Researched and identified opportunities for account growth, account penetration and market expansion.
- Prepared and presented management with detailed reports on customer satisfaction and hospitality services to aid in decision making.
Customer Experience Manager
TTEC Holdings Inc
05.2021 - 09.2021
- Utilized customer service software to manage interactions and track customer satisfaction.
- Organized daily workflow and assessed appropriate staffing to provide optimal service.
- Maintained current knowledge of evolving changes in marketplace, with a focus on hospitality and retail.
- Collaborated with staff members to enhance customer service experience and exceed team goals through coaching and effective client satisfaction rates.
- Handled complaints, provided appropriate solutions and alternatives within appropriate timeframes, and followed up to achieve resolution.
- Supervised daily operations and sales functions to maximize revenue, customer satisfaction and employee productivity.
- Managed customer accounts to secure customer satisfaction and repeat business.
Customer Experience Specialist /Sales Associate
24-7 Intouch
05.2020 - 02.2021
- Followed up with customers about resolved issues to maintain high standards of customer service.
- Managed over 50 customer calls per day.
- Promoted superior experience by addressing customer concerns, demonstrating empathy, and resolving problems swiftly.
- Developed and delivered engaging sales presentations to convey product benefits through sales calls.
- Onboarded new employees with training and new hire documentation.
- Handled complaints, provided appropriate solutions and alternatives within appropriate timeframes, and followed up to achieve resolution.
- Quickly and accurately answered customer questions, suggested effective solutions and resolved issues to increase customer satisfaction to above 95%.
Education
Bachelor of Commerce - Marketing & Management Information Systems
University of Manitoba
Winnipeg, MB07.2023
Skills
- Team Oriented
- Lead Generation Expert
- Client Relationship Management
- Market and Competitive Analysis
- Exceptional Communication Skills
- Strong analytical and problem-solving skills
- HubSpot CRM
- Strategic Networking
- Product Flow Coordination
- Search Engine Optimization (SEO)
- Customer Relationship Management
- Google Analytics & Google Ads proficient
Timeline
Market Research Consultant
Reh-Fit Centre
01.2023 - 04.2023
Business Development Manager
Concentrix
06.2021 - 04.2023
Customer Experience Manager
TTEC Holdings Inc
05.2021 - 09.2021
Customer Experience Specialist /Sales Associate
24-7 Intouch
05.2020 - 02.2021
Bachelor of Commerce - Marketing & Management Information Systems
University of Manitoba
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