Christen Bursey
Langley,BC
Summary
Accomplished Sales Director with 10 years of progressive experience in impacting organizational presence, sales leadership, retail sales growth, marketing, merchandising strategies, and operational excellence. Thrives in fast-paced, demanding environments. Consistently increases brand ranking and market share while building brand equity. Expertise as a power-user of data and analytic tools has resulted in sustainable year-over-year sales growth and productivity increases.
Overview
9
9
years of professional experience
Work History
Eastern Sales Manager
Tarte Cosmetics
Toronto, ON
01.2017 - 04.2022
- Territory management- 3 Account Coordinators, and 23 sales and education artists across eastern Canada
- Managing a total volume of 14+ million dollars
- Develop, support, build, and drive annual sales over 50 points of distribution via Sephora
- By ensuring timely execution of education, events, and sell-through initiatives through call cycle management
- Hired 21 new people in the first year
- Leading to a 33% comp increase
- Manage, direct, and execute promotional events
- Ability to network, recruit, motivate, develop, and maintain top-level talent leading to less than 10% turnover
- Responsible for creating strategies to drive sales for each location to meet or exceed targets and financial goals
- Accountable for financial goals of eastern Canada through management of P&L, payroll, budget, expense management, discounting, loss prevention, and performance
- Maximized productivity of self and team via call cycle optimization, volume analysis, and best use of T&E and SET funds
- Utilized weekly and monthly performance reports to analyze business and develop strategic plans to increase market share, rank, comp, and to pace with brand's national performance
- Initiated, prepared for, and leaded meetings with key store management from store to regional level
- Coordinated and lead new store opening and relocation training within Canada
- Prioritized and planned workflow, ie team calendars, business analysis reports, team meetings/calls, call cycle, retailer meetings, etc
Store Director
Sephora
Toronto, ON
11.2014 - 01.2017
- Managed client service, people development, sales, productivity, merchandising, operational and HR functions
- Forecasted sales and payroll to drive store results
- Monitored daily, weekly, monthly sales results, and communicate to staff members
- Achieved store's sales plans and operating profits while maintaining expenses
- Developed strategies to grow business, leveraging customer loyalty program, events, product knowledge, and services
- Trained, coached, delegated to, supervised, and motivate Assistant Managers to develop their leadership and business skills
- Ensured all team members receive quarterly development meetings and plans
- Made strategic and innovative merchandising decisions in accordance with SEPHORA's concepts when necessary, to grow business
Store Manager
Starbucks
Toronto, ON
12.2012 - 11.2014
- Drove sales leveraging business acumen, efficiency, and problem-solving skills
- Developed merchandising strategy to efficiently move overstock
- Monitored and replenished display inventory and restructured according to available stock
- Supervised team of up to 25 employees and monitored adherence to company standards
- Developed positive relationships with shift team by understanding and addressing individual motivation needs and concerns, providing coaching and direction to maximize their potential
- Monitored and coached team on standards
- Followed all cash management and cash register policy duties, ensure proper cash management practices are followed by shift team
- Performance managed, scheduled, recruited and hire talent, created action plans, etc
- Ensured daily monitoring of KPIs
- Assigned work to team members based on company needs, personal strengths, and job knowledge
- Increased profits through effective sales training and troubleshooting profit loss areas
Education
Bachelor's of Science in Biology -
York University
Toronto, ON12.2016
Skills
- Operations oversight
- Financial management
- Growth planning
- Strategy development
- Procedure implementation
- Policy development
- Business planning
- Revenue generation
- Sales
- Account and sales management
- Marketing
- Leadership
- Recruiting
- Microsoft office
- Business analysis
- Succession planning
- Store management
- Training & development
- Territory management (5 years)
- Loss prevention
- Talent acquisition
- Merchandising
- Performance Management
- Employee Orientation
Timeline
Eastern Sales Manager
Tarte Cosmetics
01.2017 - 04.2022
Store Director
Sephora
11.2014 - 01.2017
Store Manager
Starbucks
12.2012 - 11.2014
Bachelor's of Science in Biology -
York University