Chelsea Coughlin
Whistler,BC
Summary
Hi, I'm Chelsea. I'm a driven marketing and sales professional with a proven track record of success in sales-oriented leadership positions. I am committed to setting and exceeding sales targets while working closely with my teammates toward a united end goal. I have over 8 years of expertise in various sales tactics and excel in communications skills, which has allowed me to build a history of substantial client networks while efficiently leading and motivating the teams I work with.
Overview
9
9
years of professional experience
Work History
Marketing Coordinator
Gibbons Whistler
06.2023 - Current
- Collaborated with cross-functional partners to execute full marketing campaigns from beginning to end including senior management, graphic designers, venue teams and sales teams.
- Developed marketing strategies for small to large scale events including the World Ski and Snowboard Festival, Crankworx Whistler, Whistler Village Beer Festival, the Longhorn Saloon Patio Party Series and more while ensuring sell out of events.
- Tracked success of all events and implemented marketing strategies that ensure sales and ROI.
- Lead social media strategies for 10+ social media accounts across multiple platforms.
- Developed visually engaging marketing materials to support event launches and promotions.
- Boosted sales by designing, copywriting and executing creative email marketing campaigns.
Social Media Coordinator
Gibbons Whistler
06.2022 - 06.2023
- Boosted brand visibility by developing and implementing engaging social media campaigns across multiple channels through 10+ social media accounts.
- Created compelling content that built a highly engaged community, ensuring growth.
- Created unique brand identities for various business markets including festivals and events, restaurants, accommodations, wellness centres and outdoor adventure groups.
- Ensured sell-out of events and reservations through targeted marketing campaigns that resonated with our audiences and attracted new.
Senior Sales Associate
Aritzia
08.2015 - 06.2022
- Exceeded sales goals by up to 300% on a consistent basis to drive company growth. Corporate Senior Sales Associate sales per hour target set at $550/hour, personally maintained sales of $1400/hour.
- Consistently outperformed KPI's including Units per Transaction, Average Dollar per Transaction, Sales per Hour and Seasonal Sales Targets.
- Built and retained a network of personal clients by providing personalized solutions to clients problems and providing world class customer service while catering approach directly to clients needs, fostering personal relationships that compelled the client to return.
- Selected to support with New Store Openings due to excellent achievements and leadership skills.
- Work collaboratively as a team to ensure the success of the business today and in the future.
- Built a deep understanding of product knowledge to provide solutions to all client problems.
Assistant Manager
Aritzia
06.2018 - 09.2019
- Promoted to Assistant Manager quickly after moving into a management position.
- Recruited, developed, motivated and retained a high performing team that continually exceeded sales and operations targets.
- Trained new sales team on client acquisition strategies and successful sales techniques.
- Coached management team to develop sales team, exceed sales, build and manage client list, and ensure world-class customer service.
Floor Manager
Aritzia
02.2016 - 06.2022
- Completed daily tasks to support operations of the business.
- Enhanced team performance through regular coaching and constructive feedback.
- Increased sales revenue by holding accountability to each player to achieve and push sales targets.
- Selected to become a Learning Leader, a highly selective role to provide formal training to sales teams.
Education
Associate of Science - Environmental Science
Acadia University
Wolfville, NSSkills
- Sales Expertise
- Client Relationship Building
- Client and Cold Calling Abilities
- Revenue Generation
- Collaboration
- Product Knowledge
- Digital Marketing
- Management and Leadership Skills
Languages
Timeline
Marketing Coordinator
Gibbons Whistler
06.2023 - Current
Social Media Coordinator
Gibbons Whistler
06.2022 - 06.2023
Assistant Manager
Aritzia
06.2018 - 09.2019
Floor Manager
Aritzia
02.2016 - 06.2022
Senior Sales Associate
Aritzia
08.2015 - 06.2022
Associate of Science - Environmental Science
Acadia University
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