Charu Talwar
Summary
Strategic Product Leader with 12+ years of experience leading high-impact commerce and platform product organizations in complex, multi-market environments. Proven track record of building and scaling international product strategies that harmonize global platform consistency with localized guest experiences. Expert in leveraging data, AI/ML, and personalization to drive measurable business outcomes. Adept at leading and growing cross-functional teams, influencing stakeholders across matrixed organizations, and delivering strategic roadmaps that balance innovation, user value, and operational excellence.
Overview
13
13
years of professional experience
Work History
Product Consultant (Manager, Product Management)
Lululemon
Vancouver, British Columbia
05.2025 - Current
- Executed product strategy for core commerce experiences across for Intl MAX markets, addressing localized business and guest needs.
- Led a team of Product Managers in implementing complex initiatives, driving measurable increases in engagement and conversion rates across pre- and post-purchase experiences.
- Partnered with the Data Science team to develop and execute AI-driven models for product recommenders, enhancing product discovery and conversion.
- Collaborated with International Tech, NAM Product Management, Analytics, Design & UX, and Business leaders to prioritize roadmaps and define KPIs, driving data-informed decisions.
Director, Digital Experience and Catalog
Walmart Canada Corp
MISSISAUGA, CANADA
02.2024 - 05.2025
- Scaled product organization for catalog content and digital experiences for Canada’s largest digital commerce platform.
- Served as a subject matter expert on Walmart's Global Advisory Board for Agentic AI initiatives focused on building futuristic experiences, like Personal Shopper and Agent Customer Support Desk.
- Directed cross-functional teams to modernize content delivery and enhance search, navigation, personalized recommendations, ratings and reviews, and product data quality using Generative AI.
- Drove double-digit engagement improvements through innovative AI-driven solutions.
- Mentored high-performing team, fostering innovation, inclusion, and continuous improvement to achieve measurable outcomes.
Group Product Manager, Digital Merchandising Technology
Walmart Canada
MISSISAUGA, CANADA
11.2020 - 07.2024
- Served as trusted technology partner and product leader across multiple merchandising domains.
- Led global teams of product leaders and agile developers, enhancing item setup and content acquisition.
- Managed stakeholder relationships across international technology and business units in Grocery, Fashion & Apparel.
- Launched 3rd party on-demand Grocery platform, contributing 30% to Online Grocery GMV and generating $23 million annually.
- Implemented new Item onboarding strategy, resulting in 50% reduction in supplier onboarding time and 35% YOY increase in seller NPS.
- Applied visual AI models to rectify customer-facing product data from packaging images, improving classification accuracy.
- Achieved 27% YOY improvement in categorization of misclassified products for FY23.
- Enhanced UGC coverage by 18% for native reviews and 35% for syndicated reviews, adding over 20 million new reviews.
Senior Manager, Ecommerce Content Strategy
Walmart Canada
MISSISAUGA, CANADA
11.2018 - 11.2020
- Drove end-to-end content strategy for Walmart Canada's ECommerce Merchandising Operations.
- Led a team of content strategists to optimize taxonomy, product content, and site navigation.
- Enhanced web categorization and product information standards to align with SEO best practices.
- Integrated third-party solutions for personalized product recommendations across customer touchpoints.
- Developed strategies for cross-sell and upsell opportunities on home, category, and product pages.
- Managed user-generated content strategy, focusing on ratings, reviews, and Q&As.
- Strengthened review coverage through native content tactics and syndication from partner sites.
- Improved engagement of review content by presenting highlights and curated user-generated elements.
Senior Manager, Data Integrity
Walmart Inc.
BENTONVILLE, USA
11.2017 - 10.2018
- Developed and implemented enterprise master data strategy to enhance data governance and integrity.
- Achieved 97% data consistency and accuracy across multiple sources for compliance programs.
- Leveraged data management principles to establish security controls for Anti-money laundering initiatives.
- Implemented automated solutions to upgrade metrics and improve data integrity checks.
- Led large-scale projects to enhance data quality across departments within Global Governance organization.
Manager, Walmart Digital Content Acquisition
Walmart Inc.
BENTONVILLE, USA
02.2015 - 11.2017
- Collaborated with content service providers and category teams to maintain rich product content on Walmart.com.
- Led training sessions for Walmart 1P and 3P suppliers on item setup and content enrichment.
- Served as primary contact for Tier 1 suppliers regarding content queries and ranking hierarchy issues.
- Coordinated with private brand suppliers to source product content, including images and SEO descriptions.
Manager, Supplier Engagement and Content Set-up
Walmart Inc. Via UST Global
BENTONVILLE, USA
06.2013 - 02.2014
- Facilitated execution of Store Assortment Online Project, engaging suppliers in data integration.
- Led onboarding and training sessions for suppliers to enhance project participation.
- Organized and directed supplier focus groups to gather insights and improve processes.
- Designed a content review process to ensure data accuracy and completeness.
- Resolved business and technical issues for Walmart's suppliers, maintaining operational efficiency.
- Communicated status updates to suppliers regarding item creation and project progress.
Education
PhD - Organizational Psychology
Panjab University
India12.2012
Masters - Organizational Psychology
Panjab University
India12.2005
Skills
- Product strategy and vision
- Agentic AI and Gen AI driven experiences
- Team leadership
- Omni-channel retail
- Enterprise-scale platforms
- Agile transformation
- Stakeholder alignment
- Product innovation
- Agile methodologies
- Cross-functional collaboration
- Data analytics
References
References available upon request.
Timeline
Product Consultant (Manager, Product Management)
Lululemon
05.2025 - Current
Director, Digital Experience and Catalog
Walmart Canada Corp
02.2024 - 05.2025
Group Product Manager, Digital Merchandising Technology
Walmart Canada
11.2020 - 07.2024
Senior Manager, Ecommerce Content Strategy
Walmart Canada
11.2018 - 11.2020
Senior Manager, Data Integrity
Walmart Inc.
11.2017 - 10.2018
Manager, Walmart Digital Content Acquisition
Walmart Inc.
02.2015 - 11.2017
Manager, Supplier Engagement and Content Set-up
Walmart Inc. Via UST Global
06.2013 - 02.2014
PhD - Organizational Psychology
Panjab University
Masters - Organizational Psychology
Panjab University