Anas Herzallah

• Assisted a major eCommerce B2B2C platform in scoping and developing a fraudulent order management system used for ~$700M in annual orders, reducing related customer support requests by 93%, and increasing review throughput and efficiency by 600% and 38% respectively
• Helped launch, ‘digitize’, and scale a Medical Aesthetics Business - achieving $x0,000 in monthly sales within 3 months of founding
• Launched an eCommerce platform from scratch and achieved an average of $x0,000 in international product sales within 6 months of founding.

Please find the list of clients and notable achievements below:

JPMorgan Chase & Co.: B2B/ B2C Fintech Products

• Launched automated copy update solution saving the client >$16,000 per week in manual CMS updates
• Owned requirements for 6 major maintenance releases with a total budget of ~$13,440,000
• Gathered requirements and oversaw implementation of major security infrastructure change

Fitbit-Google: B2C Wearable Technology eCommerce Platform (AEM)

• Owned requirements for commercial debut of ‘Project Rohan’ - the first collaboration between Fitbit and Google
• Owned grooming, roadmapping and backlog prioritization over several releases

ABB Optical: B2B/B2C/B2B2C Healthcare Platform (D365, Cosmos DB, PowerBI, Custom React Front End)

• Increased reorder rate and direct-to-patient product sales for x00 eye care practices servicing x0,000 patients
• Conducted MVP validation, defined Product strategy, go-to-market strategy, KPIs/ OKRs and built a product backlog that was praised as one of the ‘cleanest’ in the organization
• Facilitated regular post-MVP roadmapping sessions and owned requirement gathering/ briefing workshops
• Engaged in several rounds of user research for Patient, Doctor and Customer Service users
• Continually improved internal and client team process introducing sprint groomings, retros, design reviews, feature requirement deep dives, technical solutioning calls amongst others - while being mindful of meeting fatigue
• Worked with 3rd party BE developers and handled several strategic and personality conflicts and complex contract negotiations, including the scope of the 2023 Contract

Wawa: B2C Website, Rewards App & Drive Through Screen (Kentico, Custom APIs, iOS, Android)

• Implemented agile team processes including retros, grooming, design/ dev sprint integration and other sprint ceremonies
• Introduced internal team and clients to a product-centric approach
• Scoped and delivered drive-through screen API to allow for dynamic menu selections, marketing videos and pricing per location
• Scoped and delivered a revamped store locator feature
• Scoped and delivered a food allergen feature
• Collaborated with stakeholders to launch a CMA award-winning social media campaign which gained the client ~3 million social media followers, generating a 1875% increase in their TIktok following
• Government of Alberta: B2C/B2B Government eServices (Magento) Integrated in-person services with online eServices via Magento-based solutions
• Facilitated requirement deep dives, brainstorming sessions and briefings with clients
• Cross-functional stakeholder alignment on project SOW and requirements

BioTechne: Biomedical Equipment eCommerce Platform (Punchout2Go, Elasticpath)

• Scoped requirements and gained stakeholder alignment on punch-out website with custom pricing and customer groups
• Improved delivery process by being part of the first client-facing Product Management team.

• Worked collaboratively with CEO, VP and development team in Agile
• Performed market research and competitive analysis
• Drafted several research papers on AI and blockchain applications to be presented to clients
• Performed requirements gathering, data analysis and solution generation
• Provided technical assistance on product capability while pitching to several high profile clients
• Represented the company in the “Big Data and AI Toronto” convention and attended several workshops.