Melanie McFarlane
Pickering,ON
Summary
Dynamic and decisive leader with excellent planning and problem-solving abilities offering 17 years of experience delivering quality results and exceeding sales goals. Expertise in cost containment, market plan execution and business development. Excellent communication, networking and negotiation skills. Committed to achieving strategic sales goals and building loyalty and trust, both externally and internally. Ready to pursue new professional challenges and career advancement with a progressive company.
Overview
21
21
years of professional experience
Work History
Commercial Sales Specialist
ROGERS COMMUNICATIONS
Toronto, ON
09.2018 - Current
- Proactively pursue new business development opportunities with new home Builders and Property Managers remote and in-person
- Develop and support best-in-class, enhanced sales process’ across the entire sales cycle, including designing and deploying funnel management mechanisms
- Exceed monthly sales quotas and exceed market conduct standards by over 50%
- Act as Rogers Subject matter product and industry expert ambassador
- Increased revenue by implementing effective sales strategies in the sales cycle process from prospecting leads through close
- Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue
Elections Canada – Deputy Returning Officer
Elections Ontario/Electoral Cycle 10 Year Mandate
Toronto, ON
06.2018 - 12.2022
- Plan and organize the delivery of access to voting
- Manage and control financial, material and human resources
- Administer the Canada Elections Act and Referendum Act in local riding
- Communicate information to the public, candidates, political parties, field liaison officers and Elections Canada
- Contribute to the improvement of the electoral process
- Assist electors with accessibility concerns
Product Sales Account Executive
RHB GROUP
Toronto, ON
10.2014 - 07.2018
- Built and maintained pipeline for assigned region and product speciality for private schools and school boards
- Prospected and penetrated new business development exceeding business targets by 40%
- Established a new product roadmap through comprehensive data analytics review
- Served as a single point of contact for Key accounts and executed timely services for clients
- Utilized proven negotiation skills
- Reinforced compliance with company policies
- Effectively communicated and managed account contract expirations and renewals
Events Planner
Cultural Expressions (part-time)
Toronto, ON
01.2010 - 01.2017
- Worked with stakeholders to define event requirements, conference themes, keynote speakers for small to large-scale in-person events and conferences and galas from inception to completion
- Developed event programs; allocated dining, meeting, event space and guestroom accommodations as required
- Provided theme, design, and talent recommendations to department heads for consideration and approval
- Coordinated small- large-scale in-person events and conferences and galas from inception to completion
- Prioritized safety by maintaining compliance with safety and clean work environment codes
- Led vendor negotiations to obtain cost-effective services and products.
- Executed on-time and under-budget project management on complex issues for senior leadership
National Brand Sales Manager
JAYTEX/TOMMY BAHAMA, Women’s Wholesale
Toronto, ON
03.2013 - 04.2014
- Responsible for showroom merchandising - includes receiving, pricing and set up of samples
- Developed strong professional relationships with independent boutique customers across Canada
- Independently expanded the client roster by 45% year to year by scouting new clients
- Schedule and conduct ongoing account visits with clients in order to maintain relationships and discuss issues
- Worked with Store Planning Teams/Buyers of independent Retail Accounts to create floor plans consistent with product assortments and corporate key initiatives
- Continuous analysis of sales figures in order to suggest repeat orders or areas to develop.
- Analyzed territory trends, diagnosed the root cause of performance and created actionable plans for operational improvements
- Designed meetings, special event programs, ad-hoc sales experiences from inception( planning, budget development, and event management)
General Manager
HUGO BOSS, HUGO Store
Toronto, ON
09.2010 - 02.2012
- Created and fostered a respectful and inclusive team environment by welcoming and celebrating differences to ensure a respectful and inclusive team environment
- Established and administered annual budget with controls to prevent overages, minimize burn rate and support sustainability objectives
- Reviewed business data and metrics (e.g., profit and loss [P&L] statement) to inform planning processes (e.g., quarterly business review and sales planning)
- Design and coordinate special onsite events and incentive programs to promote brand awareness and increase sales
- Managed daily operation and activities of Salesfloor by coaching and managing Retail Marketing Specialists to ensure accurate budget management and prompt resolution of issues
- Responsible for administrative and Human Resources duties such as scheduling, payroll, weekly sales calculations, ensuring business records and Profit and Loss reports are accurate
National Brand Sales Manager
HUGO BOSS
Toronto, ON
01.2003 - 09.2010
- Head of Sales Womenswear Wholesale - Orange Woman; Boss Black Woman; HUGO Woman
- Acted as product buyer for all Hugo Boss directly owned stores in Canada
- Developed National trunk shows, in-store special events, functions and promotional activities for stores in the pre-opening and post-opening phase
- Identified key business opportunities for the territory and managed toward a growth plan
- Developed weekly metrics to track critical inputs and outputs and report out in weekly business reviews and regular flash reports to senior management, including competitive insights
- Conducted seasonal product knowledge training to retail accounts across Canada – including merchandise features, quality, fashion trends to ensure alignment with Hugo Boss branding
- Analyzed territory trends, diagnosed the root cause of performance and created actionable plans for operational improvements
- Designed meetings, special event programs, ad-hoc sales experiences from inception( planning, budget development, and event management)
INTERNATIONAL VOLUNTEER
CANADA/AFRICA CHARITIES
, INTERNATIONAL
01.2011 - 12.2022
- The Hearth Place Cancer Support Centre – Assisted with administrative duties and special events 2018-2019
- Cultural Expressions Art Gallery - Assisted with special events and galas 2010-2017
- Canadian Juvenile Diabetes Assoc. - Volunteer Organizer for Charity Walks 2012-2017
- The Africa Channel (U.S) – Production Team researching sites and individuals for Documentary 2012-2015
- UOMI (United Outreach Missions Inc.) - Travelled to Africa building orphanages, schools, clinics, training centre 2012-2014
- T. Dot TV - Created Gift Lounges during Toronto International Film Festival 2011-2015
- Pampered Weekends - Planned weekend retreats for Seniors 2011-2013
- L.O.V.E. (Leave out Violence) - Promoted Film Festival events showcasing youth work 2008-2013
Education
Alliance Française
Toronto, ON2018
Certificate - Virtual Marketing
Wharton School of Business
Toronto, ON2017
Schulich School of Business – York University
2013
Political Science
Glendon College – York University
1994
Skills
- Strategic account development
- New business & product launch
- Coaching and performance mentoring
- Diversity & Inclusion
- Budgeting and Allocation
- Change Management
- Sales presentations
- Product and Service Sales and retention
- Systems and software programs
- Extensive personal network
- Verbal and written communication
- Trend Analysis
Timeline
Commercial Sales Specialist
ROGERS COMMUNICATIONS
09.2018 - Current
Elections Canada – Deputy Returning Officer
Elections Ontario/Electoral Cycle 10 Year Mandate
06.2018 - 12.2022
Product Sales Account Executive
RHB GROUP
10.2014 - 07.2018
National Brand Sales Manager
JAYTEX/TOMMY BAHAMA, Women’s Wholesale
03.2013 - 04.2014
INTERNATIONAL VOLUNTEER
CANADA/AFRICA CHARITIES
01.2011 - 12.2022
General Manager
HUGO BOSS, HUGO Store
09.2010 - 02.2012
Events Planner
Cultural Expressions (part-time)
01.2010 - 01.2017
National Brand Sales Manager
HUGO BOSS
01.2003 - 09.2010
Alliance Française
Certificate - Virtual Marketing
Wharton School of Business
Schulich School of Business – York University
Political Science
Glendon College – York University