CHARLES MOCKLER
Los Angeles
Summary
Multifaceted SEO and Content Manager with 7 years of experience writing, editing and researching broad range of content. Knowledgeable in online content design, project coordination and configuration management. Recognized for mentoring staff in best practices of writing, grammar and style in relation to SEO. Proficient in WordPress.
Overview
9
9
years of professional experience
Work History
Digital Marketing Specialist
Natural History Museums of Los Angeles County
01.2023 - Current
- Planned and executed optimizations to both the Natural History Museum and La Brea Tar Pits websites which included tracking the customer journey, homepage audits, and SEO optimizations to educational articles that resulted in +10% clicks YoY.
- Implemented new strategies to our ticketing pages to improve click-through rates, conversions, and customer experience leading to improvements to Conversion Rate.
- Transitioned all museum websites to GA4 and integrated Path Exploration and Funnel Exploration into department reporting.
- Collaborated across departments to develop integrated marketing plans that included both traditional and digital channels.
SEO Manager
PlushCare
01.2022 - 01.2023
- Project Management of SEO Content Roadmap Monthly Deliverables
- Create JIRA Tickets for team
- Manage monthly SEO Content Budget
- Delegates Assignments for SEO Content Roadmap
- Creates Content Briefs in partnership with SEO Content Writer
- Develop, execute, and assess SEO content strategies
- Building weekly/monthly content progress reports and recaps
- Content optimization through keyword research
- Prioritize optimizing existing content and creation of new content based on research and updating team with findings and recommendations
Shopify eCommerce Manager
Greenlane
01.2020 - 09.2022
- Managed the Shopify+ Stores for vapor.com, Marley Natural, Higher Standards, and Vibes Rolling Papers
- Helped increase revenue for the combined brands 42% from 2020 to 2021 through optimizations heavily focused on upping average order value, conversion rate, and customer return rate
- Managed channel promotion in coordination with sales marketing and distribution departments as well as overseeing all website updates
Lead Technical SEO Analyst
Greenlane
01.2016 - 01.2020
- Oversaw the transition of VaporNation to vapor.com
- Our team helped VaporNation increase organic search traffic from ~168K to ~393K in 2018 by capturing rankings for high volume keywords
- Developed and deployed digital marketing strategies based on, Google Analytics and Search Console data, keyword research, market trends, competitive research, and user-experience
- Conducted competitive keyword and backlink research to enhance digital marketing strategies, working with editorial and marketing teams to drive SEO in content creation and content programming
Education
Bachelor of Liberal Arts - History
University of Montana
05.2012
Skills
- SEMRush
- Ahrefs
- Magento
- Screaming Frog
- CrazyEgg
- Project management
- Jira Service Desk
- Asana Board management
- Keyword Research
- Google Analytics 4
- Google Search Console
Timeline
Digital Marketing Specialist
Natural History Museums of Los Angeles County
01.2023 - Current
SEO Manager
PlushCare
01.2022 - 01.2023
Shopify eCommerce Manager
Greenlane
01.2020 - 09.2022
Lead Technical SEO Analyst
Greenlane
01.2016 - 01.2020
Bachelor of Liberal Arts - History
University of Montana
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