Upasana Bhatt

•Implement new strategies to improve click-through rates and conversion.
•Strengthen online presence by creating engaging social media content and managing multiple platforms.
•Enhance user experience on the company website through strategic design updates and content improvements.
•Create compelling visual assets for use in social media posts, email newsletters, blog articles, and other digital communications materials.
•Manage digital projects from initial concept through final implementation and live monitoring.
•Develop digital marketing strategies by creating and implementing plans to reach and engage target audiences.
•Boost website traffic with targeted SEO tactics, keyword research, and content optimization.
•Improve conversion rates by designing and executing A/B tests for landing pages and ad campaigns.
•Create Pay-Per-Click campaigns to drive targeted traffic to company website.
•Optimize email marketing campaigns to maximize open rates, click-through rates, and conversions.
•Track and report on campaign performance, providing actionable insights for continuous optimization.
•Develop and executed targeted email marketing campaigns to enhance customer engagement and retention.
•Optimize website content and images to improve search engine rankings.
•Collect and analyze Web metrics such as visits, time on site and page views per visit.
•Increase website traffic through comprehensive SEO strategies, including keyword optimization and backlink development.
•Develop long-term SEO strategies aligned with company goals to achieve sustainable growth in organic search rankings and traffic.
•Incorporate XML sitemaps, robots.txt Files and 301 redirects to facilitate search engine spidering, crawling and indexing.
•Work on monthly SEO reports, Weekly and monthly newsletters to 50,000 clients.

•Worked alongside the development team to assist with the completion of projects.
•Apply On-page optimization by uploading new content and filling out page titles, meta descriptions, and image alt tags.
•Performed off-page tasks such as directory submission, citation submission, bookmarking submission, image submission, etc.
•Used Digital marketing tools such as Google Analytics, Google AdWords, Content King, SEM Rush
•Performed SEO and online marketing services for the company's websites.
•Discovered & evaluated organic competitors.
•Analyzed and optimized websites in detail to identify on-page, and off-page issues and perform content maintenance and updates.
•Worked with different teams, and designers to help them problem-solve and troubleshoot recurring issues on the company websites.

•Worked alongside the development team to assist with the completion of projects.
•Setup and maintenance of third-party software solutions to assist with various company challenges.
•Performed keyword research and analysis to develop quality keyword portfolio utilizing industry standard SEO tools and resources.
•Assisted and executed on SEO team tasks to fulfill client audits and ongoing SEO activities.
•Prepared and developed comprehensive internal and external link building strategies and reporting.
•Analyzed, reviewed, and implemented changes to websites to maximize the traffic and improve page rank within search engines.
•Tested and implemented various search engine marketing techniques, web site layouts and advertising for search engine optimization.
•Ran technical audits on websites and report on fixing items found.
•Identified areas for on-site improvements, in site structure, internal linking, and content as well as provided citation & link profile reports.
•Conducted on-site and off-site analysis of clients' SEO competitors.
•Ongoing collaboration with project managers, designers, and all other non-developers to help them problem solve and troubleshoot recurring issues.
•Installed, configured, and managed WordPress installations.
•Provided CMS backend training to the client.

•Created website layout/user interface by using standard HTML/CSS practices.
•Gathered and refined specifications and requirements based on technical needs.
•Wrote well designed, testable, efficient code by using best software development.
•Edited of content, debugging of code and re-designing of web pages
•Tested the website to ensure it is working.
•Handled the complete website over to the client.
•Lead Requirement Gathering Sessions with clients.
•Acted as an interface between Technical Resources and clients and facilitate Project Status Meetings
•Researched current design trends.
•Handled Social Media
•Experienced in working with a Quick book system.

• Designed, developed, maintained, and updated a variety of web sites as assigned.
• Prepared site update reports for submission to management on a regular basis.
• Drawn up detailed website specifications.
• Worked on Meta Descriptions, Meta Title, and Keyword Research.
• Worked with different content management systems.
• Used programs such as Google Analytics to compile regular performance reports.