CATHLEEN WHITTY
Vancouver,BC
Summary
Dynamic Marketer who oversees every facet of development with strong project management and decision-making skills. Skilled at coordinating production plans and personnel resources to complete work under tight deadlines. Creative Social Media Manager experienced in executing social media strategies across social platforms. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Director, Marketing & Communications
Shore Sirens Society
05.2023 - Current
- Leveraged professional networks and industry knowledge to strengthen client relationships.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Monitored and coordinated workflows to optimize resources.
- Designed and implemented social media strategies to align with business goals.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
Inbound Marketing Manager
DrugBank
05.2020 - 02.2024
- Develop and implement strategic plans incorporating budget considerations, setting site goals, and forecasting activities.
- Managed content distribution to online channels and social media platforms.
- Maintained content marketing calendar to schedule creation and delivery deadlines.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Improved website visibility through development and implementation of SEO strategies.
- Optimized email campaigns to increase open and click-through rates.
Event Coordinator & Bike Mechanic
Mountain Equipment Co-op
08.2016 - 04.2022
- Establish and maintain good working relationships with venue managers and suppliers.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Brainstormed and implemented creative event concepts and themes.
- Managed event logistics and operations.
Digital Marketing Manager
River City Revival & Starlite Room
04.2019 - 04.2020
- Monitored return on investment of online and social media marketing efforts.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Created and managed social media campaigns to increase brand engagement.
Education
BACHELOR OF COMMERCE, MARKETING -
MACEWAN UNIVERSITY
04.2021
Skills
- Adobe Creative Suite
- Content Strategy
- Digital Marketing
- Project Management
- Marketing Analytics
- Creative Direction
- Campaign Management
- Social Media Marketing
- Product marketing
- Partnership Development
- SEO Optimization
- Business Development
Certification
- Google Analytics Advanced
- Digital Marketing Foundations
- Diversity, Equity, & Inclusion
References
- Meg Martin, Director Sales, DrugBank, megan@drugbank.com, 780-224-0082
- Josephine Baran, Events Manager, MEC, 780-883-5382
- Shay Barker, DrugBank, shay@drugbank.com
Accomplishments
- Achieved 261 community members through effectively helping with community growth.
- Achieved consistent 30% engagement rate on email campaigns with 30,000+ subscribers.
- Achieved 90% growth rate through effectively managing social media content strategy.
- Supported community growth campaign that resulted in a 56% increase in user engagement.
Timeline
Director, Marketing & Communications
Shore Sirens Society
05.2023 - Current
Inbound Marketing Manager
DrugBank
05.2020 - 02.2024
Digital Marketing Manager
River City Revival & Starlite Room
04.2019 - 04.2020
Event Coordinator & Bike Mechanic
Mountain Equipment Co-op
08.2016 - 04.2022
BACHELOR OF COMMERCE, MARKETING -
MACEWAN UNIVERSITY