Marcelo Albuquerque
20 East Royal Ave, New Westminster,BC
Summary
Creative and adaptive marketing professional with extensive experience in both online and offline approaches, and effective communication strategies across different fields. Possess specialized skills in market analysis, SEO optimization, content creation, and social media management. Achievements include designing and executing strategic marketing plans, leading cross-functional teams, driving brand recognition, enhancing client relationships, boosting online presence, and delivering impactful and innovative campaigns that resonate with clients.
Overview
6
6
years of professional experience
Work History
Marketing and Communications Director
Repeat Diagnostics
North Vancouver, Canada
05.2022 - 03.2025
- Company Overview: Repeat Diagnostics is a clinical diagnostic laboratory specializing in telomere length testing worldwide.
- My role encompassed developing and implementing marketing and sales strategies that fueled the company's expansion and promoted its initiatives in telomere science.
- Created and managed traditional and digital marketing campaigns.
- Optimized website content to improve search engine rankings.
- Created content for various media platforms including websites, blogs, social media posts and newsletters.
- Grew the website user base through strategic audience engagement from 10,000 in 2022 to 88,000 in 2024, an incredible 550% increase. The targeted SEO efforts reached the number one spot on Google for key search terms.
- Analyzed data from marketing campaigns to evaluate performance and optimize results.
- By producing well-crafted content, including written copy, graphic design, video content, and organizing social media publications, the company achieved a 200% increase in audience engagement.
- Oversaw budgets and resource allocation for key projects, including the design of a new company website, CRM implementation, app development, and the creation of both digital and printed marketing materials.
- Worked closely with rare disease advocacy organizations as the organization's Advocacy Agent to amplify awareness through targeted campaigns, conferences, and events. Partnered with leading advocates in the field, such as Team Telome (USA), Pulmonary Fibrosis Foundation Canada, and NORD (US), among others, curating impactful content for shared campaigns.
- Prepared reports on campaign progress and presented findings to the senior management team.
- Achieved year-over-year growth in test orders by 11%, 15%, and 20%, strengthening brand presence and expanding market reach.
Marketing Manager
Mainland Sleep
Vancouver, Canada
06.2020 - 04.2022
- Company Overview: Mainland Sleep operates within the healthcare sector, specializing in CPAP therapy.
- Developed and delivered presentations to healthcare providers about OSA.
- Designed promotional materials such as flyers and brochures to convey important information for healthcare providers.
- Created a tutoring video to help with the proper installation of HSAT files into different EMR systems.
- Established relationships with industry KOLs to improve the referral base.
- Developed and customized a CRM system to streamline workflow management for the field team, enhancing overall productivity.
- Designed and executed marketing strategies, including email marketing, guerrilla marketing, and social media campaigns, to drive engagement and build long-term relationships. The MOA campaign had exceptional results, with 60% engagement.
- Tracked budgets for all marketing initiatives and provided regular updates.
- Developed and implemented strategies to increase customer satisfaction and sales growth. which led to significant business growth, boosting monthly referrals from 376 to 517.
Education
International Bus. Management Diploma -
Douglas College
Canada07.2021
Marketing Diploma PDMARK -
Douglas College
Canada07.2020
MBA - Marketing & Digital Media
FGV
Brazil12.2014
Marketing Post Degree Diploma -
FGV
BrazilBachelor of Science - Physical Education - Kinesiology
Catholic University Dom Bosco Brasilia
BrazilSkills
- Professional communication
- Project management
- Event coordination
- Creative thinking
- Sales strategies
- Leadership development
- Problem solving
- Marketing strategy
- SEO and SEM analysis
- Digital marketing
- Lead generation
- Microsoft Office Suite
- Adobe Creative Suite
- Google Analytics
- Google Ads management
- Social media management
- Canva design tools
- Video production tools
- Design software expertise
- CRM and CMS systems
- Content creation
- Presentation skills
Timeline
Marketing and Communications Director
Repeat Diagnostics
05.2022 - 03.2025
Marketing Manager
Mainland Sleep
06.2020 - 04.2022
International Bus. Management Diploma -
Douglas College
Marketing Diploma PDMARK -
Douglas College
MBA - Marketing & Digital Media
FGV
Marketing Post Degree Diploma -
FGV
Bachelor of Science - Physical Education - Kinesiology
Catholic University Dom Bosco Brasilia
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