Catherine Falconer -Garcia
Toronto,ON
Summary
Results-driven sales representative with a proven track record in customer relationship building and loyalty enhancement. Adept in training staff, executing promotional strategies, and analyzing market trends to boost sales.
Overview
16
16
years of professional experience
Work History
Sales Representative
Michel Germain Parfums LTD
08.2019 - 04.2025
- Cultivated and sustained robust client relationships to drive customer loyalty.
- Conducted market research to identify trends and opportunities for product promotion.
- Collaborated with marketing team to create targeted campaigns, boosting product visibility.
- Trained and mentored new sales representatives on effective sales techniques and product knowledge.
- Developed and maintained strong relationships with clients to enhance customer loyalty.
MMS /Assistant Manager/Cosmetic Merchandiser
Shoppers Drug Mart
Toronto, ON
04.2009 - 09.2019
- Supervised daily operations to ensure efficient workflow and compliance with company policies.
- Trained and mentored team members to enhance customer service and operational effectiveness.
- Implemented inventory management systems to optimize stock levels and reduce waste.
- Analyzed sales reports to identify trends and develop strategies for improving product placement.
- Coordinated promotional activities to boost sales and enhance store visibility within the community.
- Developed training programs focused on product knowledge and customer engagement techniques for staff.
- Collaborated with upper management to establish goals, track progress, and adjust strategies as needed.
- Ensured adherence to health and safety regulations through regular audits and employee training sessions.
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Maintained a clean, safe, and organized store environment to enhance the customer experience.
- Developed strong working relationships with staff, fostering a positive work environment.
- Improved customer satisfaction by addressing and resolving complaints promptly.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
- Managed inventory levels to minimize stockouts while reducing overhead costs.
- Mentored junior staff members in their professional development by offering guidance/support in their assigned roles.
- Generated repeat business through exceptional customer service.
- Assisted in recruiting, interviewing, hiring, and onboarding of new employees to maintain adequate staffing levels.
- Promoted teamwork within the workplace by encouraging collaboration among staff members on various project tasks.
- Enforced company policies consistently while handling disciplinary actions when necessary with fairness and respect.
- Increased sales through effective merchandising strategies and targeted promotions.
- Boosted employee morale by recognizing outstanding performance and celebrating team accomplishments.
- Conducted employee performance evaluations, providing constructive feedback for growth and development.
- Coordinated with vendors to ensure timely delivery of products and resolve any supply chain issues.
- Coordinated with vendors for timely inventory replenishment, ensuring product availability.
- Oversaw daily operations to maintain store cleanliness and organization.
- Coached new employees, ensuring smooth onboarding process and quicker adaptation to their roles.
Education
High School Diploma -
George S Henry
Toronto, ONSkills
- Customer service
- Customer relationship building
- Sales expertise
- Product and service knowledge
- Client service
- Customer retention
- Customer needs assessment
- Staff training
- Promotional planning
- Product merchandising
- Client engagement
- Contact follow-up
- I
- Product knowledge
- Attention to det
- Attention to detail
Languages
English
Full Professional
Timeline
Sales Representative
Michel Germain Parfums LTD
08.2019 - 04.2025
MMS /Assistant Manager/Cosmetic Merchandiser
Shoppers Drug Mart
04.2009 - 09.2019
High School Diploma -
George S Henry