Brittany Young
Oakland
Summary
Strategic Account Director skilled in omnichannel marketing and campaign management. Managed budgets exceeding $4 million while fostering client relationships through targeted engagement strategies. Analyzed audience insights to enhance marketing effectiveness and ensured regulatory compliance in delivering impactful solutions across diverse therapeutic areas.
Overview
14
14
years of professional experience
Work History
Account Director
Eversana Intouch
02.2019 - Current
- Directed customer experience across 100+ strategic initiatives, ensuring consistent storytelling across digital, field, and media channels to strengthen brand messaging.
- Developed and executed insight-driven customer strategies for HCP and patient audiences in CNS, oncology, and HIV therapeutic areas, enhancing targeted engagement.
- Leveraged customer insights and market dynamics to inform tailored omnichannel engagement strategies with analytics and customer engagement teams.
- Planned and executed integrated omnichannel marketing campaigns, overseeing development of core materials across digital platforms.
- Collaborated with legal and regulatory teams to ensure compliant promotional content, including a digital HCP ordering platform.
- Facilitated field team deployment through communication, training materials, and feedback loops for execution readiness.
- Defined measurement frameworks and KPIs to analyze indicators, optimize campaigns, and drive business outcomes.
- Oversaw scopes of work and budgets exceeding $4 million, ensuring on-strategy and on-time delivery across brands, optimizing resource allocation.
Account Manager
cChange Inc
05.2018 - 01.2019
- Identified client needs and crafted tailored pitches that resulted in successful new client acquisitions.
- Collaborated with B2B marketing clients to deliver design solutions aligned with their strategic objectives.
- Liaised between internal creative teams and client stakeholders to ensure project requirements and timelines were met.
- Integrated data visualization and user-centric design to improve lead generation effectiveness.
- Played a pivotal role in developing client white papers, coordinating timelines and feedback.
- Ensured visual designs adhered to brand guidelines while enhancing engagement and readability.
Senior Account Leader
Continuum Clinical, A Spectrum Science Company
05.2015 - 05.2018
- Cultivated strong client relationships by managing expectations proactively and providing strategic counsel to drive satisfaction and loyalty.
- Led global project implementation across North America, South America, and Europe with tailored marketing solutions.
- Directed development of cross-channel marketing campaigns to engage global audiences in autoimmune diseases and women's health.
- Aligned clients, internal departments, and external partners through structured workflows and effective communication to enhance collaboration and project outcomes.
- Managed cross-functional teams including creative, strategy, medical, and operations for coordinated execution.
- Delivered complex multi-market programs on time and within budget while identifying performance enhancement opportunities.
Freelance Account Executive
Sprint Retail Account
01.2015 - 04.2015
- Executed retail marketing initiatives for Sprint account, enhancing project management and team coordination.
- Collaborated with account director to conduct research, delivering actionable insights that informed campaign strategies.
- Compiled and analyzed market research, guiding strategic recommendations through competitive analysis.
- Collaborated with creative production and strategy teams to promote quality and timely delivery.
- Maintained internal documentation and organized client files to facilitate efficient project tracking.
- Monitored industry trends and shared relevant updates with internal teams through regular reporting.
Account Coordinator
EdVenture Partners
12.2011 - 06.2014
- Led development and execution of over 19 integrated marketing campaigns, focusing on strategy, implementation, and budget oversight.
- Collaborated with national faculty and students to develop targeted campaigns for clients including Chevrolet, Honda, and Shell Oil Company.
- Acted as main liaison between national clients and student teams to maintain strategic alignment and manage expectations.
- Directed event planning and campaign execution, ensuring alignment with strategic goals and maximizing impact.
- Conducted market research and competitive analysis that informed and shaped data-driven marketing initiatives.
Education
Bachelor of Science - Advertising
University of Illinois At Urbana-Champaign
Champaign, ILMaster of Science - Integrated Marketing Communications
Roosevelt University
Chicago, ILSkills
- Campaign management
- Omnichannel marketing
- Customer insights and data analysis
- Strategic planning
- Budget management
- Client/Account management
- Regulatory compliance
- Veeva software proficiency
Timeline
Account Director
Eversana Intouch
02.2019 - Current
Account Manager
cChange Inc
05.2018 - 01.2019
Senior Account Leader
Continuum Clinical, A Spectrum Science Company
05.2015 - 05.2018
Freelance Account Executive
Sprint Retail Account
01.2015 - 04.2015
Account Coordinator
EdVenture Partners
12.2011 - 06.2014
Bachelor of Science - Advertising
University of Illinois At Urbana-Champaign
Master of Science - Integrated Marketing Communications
Roosevelt University