Maria Reangie Ridley
Fort McMurray,AB
Summary
Strategic professional with several years of experience planning and executing advertising campaigns. Expert at leveraging knowledge of target market and competitors to devise effective marketing strategies. Remained up-to-date on latest industry trends and methods to deliver innovative work.
Overview
23
23
years of professional experience
Work History
Account Director
Konica Minolta Business Solutions, Philippines
Makati, Metro Manila
07.2022 - Current
- Handling Abbott PH & Friesland Campina Philippines Account
- Account and Project Management in Marketing services
- Built strong rapport, start campaign brief-to- status updates, and proactive problem-solving approaches and expanded revenue streams with the development of strategic partnerships and cross-functional and collaborations with Shopper, Trade and Brand and Marketing team
- Presented insightful reports to clients on campaign progress and results, demonstrating the value of services provided.
- Met with clients to discuss advertising options and plans for future growth goals.
- Established trusted relationships with key stakeholders by providing consistent communication and exceptional service throughout the account lifecycle.
- Collaborated with other departments such as design, production, finance, and legal to ensure smooth functioning of processes.
- Directed the implementation of promotional campaigns across multiple channels, including print, broadcast, online, mobile.
Senior Account Manager
PMG Asia, Philippines
Makati, Metro Manila
05.2021 - 06.2022
- Handles Coca-Cola Bottlers and FEMSA (PH) account.
- Led cross-functional teams to deliver tailored solutions for clients in Marketing
- Implemented CRM tools, enhancing client communication and tracking.
- Conducted market analysis to identify new business opportunities.
- Achieved 120% of sales targets consistently over three years.
- Presented quarterly business reviews, showcasing value to clients.
- Account & Project Management strategy
- Monitored competitor activity in order to stay ahead of industry trends.
- Acted as main point of contact in matters relating to client concerns and needs.
Business Development Manager
11-FTC Enterprises Philippines
Quezon City, Metro Manila
07.2014 - 05.2021
- Handles PH Government Marketing Advertising Account, Alaska and Phillip Morris
- Identified and pursued new market opportunities, boosting client based.
- Developed and executed sales strategies, increasing sales target.
- Cultivated relationships with key stakeholders, enhancing brand visibility.
- Presented compelling proposals, securing deals worth over PH100M annually.
- Generated new business with marketing initiatives and strategic plans.
- Developed customized Marketing services solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value.
- Established relationships with key decision-makers within
- Performed client research and identify growth, account penetration
Senior Sales Operations Manager
Dunkin Donut (Daily Doughnuts Inc) Philippines
Baguio City, North Luzon
09.2012 - 06.2014
- Handles multiple Store Branches of Nortluzon Philippines
- Manage Teams & Store Branches across Northern Luzon Part of the Philippines
- Streamlined sales processes, boosting and developed training programs, enhancing team performance and morale.
- Analyzed sales data, identifying trends that drove a 15% revenue increase.
- Managed sales forecasting, improving accuracy on a year-over-year.
- Created sales dashboards, providing real-time insights for decision-making.
- Drove customer engagement initiatives, elevating satisfaction.
Retail Store Manager
Robinsons Handyman, Pampanga Philippines
Pampanga City, Central Luzon
08.2009 - 07.2012
- Store management
- Maintained a clean and organized store appearance to enhance the overall shopping experience for customers.
- Optimized store displays and appearance via strategic merchandising.
- Completed routine store inventories. Improved store sales.
- Implementing effective marketing strategies and attractive visual merchandising.
- Monitored employee performance and provided feedback on a regular basis.
- Organized merchandise displays according to seasonal promotions or special events.
- Created marketing plans that increased revenue by 15% within 6 months.
- Coordinated stock replenishment processes as needed based on sales trends.
- Recruited, trained and managed a team of 20+ employees.
- Maintained awareness of market trends in the retail industry, understanding forthcoming customer initiatives and monitoring local competitors.
RETAIL SELLING SUPERVISOR
SM Supermarket Baguio City, Philippines
Baguio City, Cordillera
07.2008 - 08.2009
- Store Operations.
- Created a positive work environment, fostering strong teamwork.
- Maintained compliance with company policies, procedures, and safety guidelines across all aspects of store supermarket operations.
- Analyzed market trends to anticipate shifts in consumer preferences and adjust product offerings accordingly. Increased sales revenue by effectively training and managing a team of top-performing sales associates.
- Generated reports detailing daily, weekly, monthly, quarterly sales figures.
- Monitored customer service standards, providing feedback and coaching when necessary.
- Trained new employees on product knowledge, customer service, cash handling, and other operational procedures.
- Developed action plans to address areas needing improvement in order to maximize sales potential.
FRONT-OF-THE-HOUSE (BARRISTA)
Italiannis Bistro, Philippines
Makati, Metro Manila
07.2005 - 05.2008
- Crafted high-quality beverages, enhancing customer satisfaction ratings
- Maintained cleanliness and organization, creating a welcoming atmosphere
- Promoted seasonal specials, driving sales and customer engagement
- Participated in community events, enhancing brand visibility and reputation
- Provided excellent customer service by responding to inquiries quickly and professionally.
- Trained new baristas on company policies and procedures regarding food handling safety standards.
STORE MARKETING OFFICER
Northern Bakeshop – Goldilocks Franchisee, Philippines
BAGUIO CITY, CORDILLERA
11.2002 - 03.2005
- Store Marketing Operations
- Collaborated with operation teams, enhancing sales target by creating strategic campaign market locally.
- Launched successful product campaigns, driving a 40% sales increase.
- Developed targeted campaigns, boosting engagement sand daily operation sales.
- Conducted market research, identifying trends that increased daily sales to annual target.
- Developed creative concepts for advertising campaigns across multiple channels.
- Monitored industry trends by attending relevant events or reading publications.
- Conducted market research to identify trends in consumer behavior and preferences.
Education
Bachelor of Science - College of Law
UNIVERSITY OF BAGUIO CITY
Baguio City, Philippines04-2009
Bachelor of Arts - Political Science
UNIVERSITY OF CORDILLERA
Baguio City, Philippines03-2002
Skills
- Account management
- Project management
- Client relationship management
- Market analysis
- Campaign strategy
- Sales forecasting
- CRM implementation
- Cross-functional collaboration
- Business development
- Stakeholder engagement
- Revenue growth
- Advertising strategies
- Territory growth
- Campaign management
- Marketing
- Advertising expertise
- Strategic development
- Account relationship management
Timeline
Account Director
Konica Minolta Business Solutions, Philippines
07.2022 - Current
Senior Account Manager
PMG Asia, Philippines
05.2021 - 06.2022
Business Development Manager
11-FTC Enterprises Philippines
07.2014 - 05.2021
Senior Sales Operations Manager
Dunkin Donut (Daily Doughnuts Inc) Philippines
09.2012 - 06.2014
Retail Store Manager
Robinsons Handyman, Pampanga Philippines
08.2009 - 07.2012
RETAIL SELLING SUPERVISOR
SM Supermarket Baguio City, Philippines
07.2008 - 08.2009
FRONT-OF-THE-HOUSE (BARRISTA)
Italiannis Bistro, Philippines
07.2005 - 05.2008
STORE MARKETING OFFICER
Northern Bakeshop – Goldilocks Franchisee, Philippines
11.2002 - 03.2005
Bachelor of Science - College of Law
UNIVERSITY OF BAGUIO CITY
Bachelor of Arts - Political Science
UNIVERSITY OF CORDILLERA
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