Brittani Tom
Atascadero
Summary
Dynamic marketing professional with extensive experience in leading integrated campaigns and optimizing sales platforms. Skilled in data analysis and market research, contributing to increased brand visibility and improved ROI through collaborative efforts.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Listing Coordinator
Lindsey Harn Group
San Luis Obispo, CA
05.2025 - Current
- Collaborate with cross-functional teams to streamline marketing and sales processes.
- Conduct research on market trends to inform sales strategies and initiatives.
- Created competitive intelligence resources that equipped the sales team with up-to-date market information for stronger positioning against competitors.
- Managed cross-functional projects aimed at improving overall sales operations and support functions, resulting in better alignment between departments.
- Utilized CRM system, ensuring accurate tracking of sales activities and improved visibility into the sales pipeline.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
Marketing Consultant
My Marketing LLC
Atascadero, CA
01.2023 - 05.2025
- Developed comprehensive marketing strategies to enhance brand visibility and engagement.
- Conducted market research to identify trends and customer preferences, informing campaign development.
- Collaborated with cross-functional teams to align on project goals and deliverables, ensuring cohesive messaging.
- Managed social media platforms, creating content that increased audience interaction and growth.
- Analyzed campaign performance data to optimize marketing efforts and improve ROI.
- Designed targeted email marketing campaigns that effectively reached segmented audiences and boosted conversions.
- Optimized website performance, resulting in improved search engine rankings and increased web traffic.
Director of Marketing
Century 21 Real Estate Alliance
San Francisco, CA
03.2023 - 09.2023
- Developed and executed comprehensive marketing strategies to drive brand awareness and engagement.
- Led cross-functional teams to implement integrated marketing campaigns across digital and traditional channels.
- Analyzed market trends and consumer insights to refine product positioning and messaging strategies.
- Oversaw budget allocation for marketing initiatives, ensuring optimal resource utilization and ROI analysis.
- Centralized marketing for 2,200 agents across 40 offices.
- Evaluated, implemented and trained cross-functional teams on industry specific best technologies and practices.
Director of Marketing
Richardson Properties
San Luis Obispo, CA
08.2017 - 12.2022
- Developed and executed comprehensive marketing strategies to increase brand awareness.
- Analyzed market trends and consumer data to inform targeted promotional efforts.
- Managed social media presence, enhancing community engagement and customer interaction.
- Collaborated with sales teams to align marketing initiatives with business objectives.
- Established metrics for campaign performance, driving continuous improvement in marketing effectiveness.
- Oversaw budget allocation for marketing projects, ensuring cost-effective resource utilization.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
- Trained and mentored junior staff on best practices in marketing strategies and tools.
- Negotiated advantageous contracts with vendors and service providers, reducing marketing costs while maintaining quality.
- Fostered culture of innovation within marketing department, encouraging experimentation with new marketing techniques and technologies.
- Implemented and launched new technologies for sales teams, providing hands-on training and ongoing support.
Director of Marketing and Business Development
Morrocco Method
San Luis Obispo, CA
11.2016 - 06.2017
- Led cross-functional teams to drive business development initiatives and cultivate key partnerships.
- Managed digital marketing campaigns, optimizing performance through data-driven adjustments.
- Created content and promotional materials to drive engagement and conversions.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Collaborated cross-functionally with sales, marketing, and operations teams to ensure seamless execution of business development initiatives.
- Supported business development efforts by creating persuasive sales collateral that effectively communicated value propositions.
- Developed strategic account plans to enhance client relationships and drive revenue growth.
- Analyzed market trends to identify new business opportunities and optimize account performance.
Account Manager - B2B Business Development
Ray Morgan Company
San Luis Obispo, CA
10.2013 - 11.2016
- Cultivated strong relationships with B2B clients to drive account retention and satisfaction.
- Developed strategic account plans to align client needs with product offerings.
- Facilitated contract negotiations, ensuring favorable terms for both clients and company.
- Collaborated with cross-functional teams to deliver tailored solutions for clients' business challenges.
Account Executive
Ricoh Americas Corporation
San Luis Obispo, CA
12.2010 - 10.2013
- Developed key client relationships to enhance customer satisfaction and retention.
- Analyzed market trends to identify growth opportunities and inform sales strategies.
- Collaborated with cross-functional teams to streamline processes and improve service delivery.
- Delivered customized presentations to clients, showcasing product benefits and solutions.
- Led contract negotiations, resulting in favorable terms for both clients and organization.
- Utilized CRM software to track sales activities, ensuring accurate reporting and forecasting.
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
Education
MBA - Marketing
University of La Verne
La Verne, CABachelor of Science - Animal Science
California Polytechnic State University
San Luis Obispo, CASkills
- Sales enablement strategy
- CRM & sales platform optimization
- Cross-functional leadership
- Digital marketing campaigns
- Business development / account growth
- Process optimization & change management
- Data-driven reporting & analytics
- Value proposition & sales tools development
- Brand management & market positioning
- Customer experience optimization
- Sales forecasting & executive reporting
- Go-to-market & multi-channel marketing campaigns
Certification
- Certificate in Applied Data Science, MIT Professional Education
- Certified Luxury Marketing Specialist, Christie's International Real Estate
Timeline
Listing Coordinator
Lindsey Harn Group
05.2025 - Current
Director of Marketing
Century 21 Real Estate Alliance
03.2023 - 09.2023
Marketing Consultant
My Marketing LLC
01.2023 - 05.2025
Director of Marketing
Richardson Properties
08.2017 - 12.2022
Director of Marketing and Business Development
Morrocco Method
11.2016 - 06.2017
Account Manager - B2B Business Development
Ray Morgan Company
10.2013 - 11.2016
Account Executive
Ricoh Americas Corporation
12.2010 - 10.2013
MBA - Marketing
University of La Verne
Bachelor of Science - Animal Science
California Polytechnic State University