Britanni Johnson

• Cultivated and strengthened lasting relationships with clients, agencies, and talent by building trust through successful partnerships.
• Built foundations and processes to strengthen internal communications and production pipelines .
• Increased company revenue by negotiating favorable contracts.
• Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
• Led paid, organic, and earned influencer
  marketing campaigns across Twitch,
  YouTube, TikTok, Instagram, and Twitter
  (X) from end-to-end.

Developed a platform to help productions find talent in gaming and esports.

• Building org visibility globally through existing and new relationships with key partners, influencers, and industry leaders.
• Guiding and laying out the foundation for expansion into North America
• Scouting and recruiting leading creators in gaming and entertainment as well as bringing in new strategic opportunities for current creators signed to the organization.

• CW - consulting producer on network show based on esports
• Vero - strategy consulting and navigating brand's involvement in gaming
• Vy Esports - strategy consulting, and building out curriculum for esports education
• WePlay - influencer marketing for pay to play campaigns, brand deals, and game launch events
• Developers and publishers - Nexon North America, Nexon Mobile, CCP, Boss Key
• Cyber Solutions Agency - point of contact for brand deals, talent inquiries and lead generation at events and conventions
• Managed and fulfilled brand deals, talent relationships, campaigns and events for companies such as Warner Bros Entertainment, HP Omen, Bud Light Allstars, T-Mobile, Casper, and many more
• Multiplay UK - North America Business Development collaborating on an event by event basis
• Lead partnerships with LootCrate, YouTube Gameloft, and Origin PC which resulted in over $100,000 in event and sponsorship deals
• Gaming and esports brand education and guidance - worked with marketing teams and account managers at companies such as Live Nation, Windstream, and MillerCoors helping understand the industry, particular titles, and where to accurately spend their resources to get the best ROI..

• Lead on developing tournament structure
• Working with developers and publishers for various titles
• Building and maintaining relationships/partnerships
• Influencer relations, overall planning, and executing a tournament series and white label events to be produced out of their Las Vegas studio at the Aria Casino and Resort for the WSOE.

• Over 10 years of experience working with different brands, titles, tournaments, films, and events.
• Dreamhack, ASUS, ACER, Microsoft, Machinima, T-Mobile, Oxenfree Video game, Borderlands, Borderlands 2, World War Toons, Twitch, Skybound, Fox Sports, Netflix, YouTube, Nvidia, Frederator G4-tv, LootCrate, Caffeine, and more.

• Intern for the Host Committee in planning for Super Bowl XLV in Dallas, TX
• Organized sponsorship contracts and fulfillments
• Recruit and manage over 7,000 volunteers, as well as a street team.

• Increasing consumer awareness, and managing events in the community
• Included warehouse and product upkeep as well as planning events and scheduling shifts for the area wings team.