Sally Gray
Oshawa,ON
Summary
When I resided in Dubai, I was thrown into the marketing industry with zero knowledge. With my empathetic and customer service ways, I picked up everything rather quickly. I ended up writing for magazines such as Cosmopolitan Middle East, a full page article in The Source UAE, and had a 5 page fashion spread with being on the cover of Friday Magazine. I then started to gain my own clients and juggled 33 accounts. I worked 7 days a week and because I am so passionate about what I do, this did not feel like it was work for me. Eventually, I was hired to be the face-of some brands, hosting media-only events, and face-modeled for makeup conventions. Overall, I come with an immense amount of experience, however, not in the Canadian industry. I am eager to learn more and implement my creative techniques to grow within the marketing industry in Canada.
Overview
25
25
years of professional experience
Work History
Blogger/Social Media Influencer
Sassy Sally
05.2013 - Current
- Proofread edited, and revised content as needed to maintain accuracy and high quality standards.
- Optimized blog posts for SEO, resulting in higher search engine rankings and increased organic traffic.
- Researched creative topics to write, edit and create layouts for new articles and features.
- Posted regularly on blog and other social media outlets to increase retention, acquisition rates and levels of engagement with blog.
- Utilized content management systems like WordPress, ensuring smooth website maintenance and publishing processes.
- Published and promoted regular products/services on beauty, fashion, food, and more to blogs and/or social media.
- Provided freelance writing services for clients across various industries by crafting tailored articles based on their specific needs.
- Participated in blogger networks and events to establish relationships within the blogging community.
- Collaborated with team of writers, photographers and cinematographers to gather original content for blog.
- Collaborated with guest bloggers to diversify content and expand audience reach.
- Organized giveaways contests on social media channels that boosted audience engagement levels.
- Generated revenue with affiliate marketing partnerships, sponsored content opportunities, and display advertising placements.
- Developed and pitched story ideas to clients.
Order Taker/Supervisor/Trained Consultants
Pizza Pizza Ltd & Remote Service Agents
10.2008 - 11.2021
- Welcomed customers and provided quick and attentive service all while upselling for team contents/goals.
- Effectively communicated with customers to clarify order details and ensure the highest level of satisfaction during their ordering experience.
- Accurately performed with grace and ease with unhappy customers.
- Warmly greeted and welcomed customers to establishment before requesting food order.
- Trained new service agents on how to use the system to act more quickly and efficiently to ensure both customer and agent benefits together.
- Supervisor position with a 1-800 number that was direct to my home line and worked from 9 AM until 3 AM daily helping consultants and customers with issues related to tech support, or unhappy customers.
Freelance Marketing
Multiple PR Firms, Including HAVAS PR Middle East
12.2011 - 06.2015
- Managed multiple projects simultaneously while maintaining a high level of attention to detail and organization.
- Negotiated contracts with both clients and vendors effectively, ensuring mutually-beneficial terms were agreed upon.
- Hired to be the face of multiple brands, hosts for media-only events, and to be a face model for makeup shows.
- Expanded new businesses by helping their company grow by networking and attending industry events, including engaging in online communities.
- Analyzed user feedback to gather input and identify areas required for improvement.
- Adapted quickly to changing project requirements, demonstrating flexibility and adaptability under pressure.
- Strengthened client relationships with consistent communication and timely project updates.
- Developed customized solutions to address unique client needs, resulting in repeat business and referrals.
- Boosted personal brand recognition through regular blog posts or articles showcasing my expertise in the field.
- Increased revenue through successful marketing campaigns for various clients.
- Managed multiple social media accounts, achieving higher conversion rates and engaging more effectively with target audiences, utilizing ad campaigns, and simply increasing algorithms based on what I knew the market enjoyed.
- Cross-promoted with clients who agreed to collaborate with to increase online presence.
Owner/Nail Technician
Sassy Nails
04.2006 - 07.2010
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Oversaw daily operations, ensuring all tasks were completed accurately and efficiently.
- Increased customer satisfaction by implementing incentives, bonus events, and providing exceptional service.
- Traveled to homes to provide nail services with both gel and acrylics.
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
- Implemented marketing strategies to increase brand awareness and attract new customers.
- Evaluated industry competition regularly to maintain a competitive advantage in the marketplace.
Manager
TempTress Hair
12.2001 - 03.2006
- Accomplished multiple tasks within established from open until close.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Performed and designed hair styles on clients with extensions and add-ons only.
- Managed revenue and bank information from the employer.
- Managed all inventory from ordering, arrival, storage, or ready for sale. Creating Microsoft Excel spreadsheets for the employer,
- Consistently created and promoted all in-store events.
- Started off as a kiosk in the mall and grew the company to be able to be in downtown Victoria popular shopping district, which resulted in bonuses for my overachieving work.
Salon Receptionist
Fernandino Hair Salon
06.1999 - 11.2001
- Consistently kept reception area clean and tidy and maintained presence at desk area.
- Enhanced customer satisfaction by promptly greeting clients and efficiently managing appointments.
- Facilitated smooth transactions, accurately processing payments and maintaining balanced cash registers daily.
- Listened closely to customer complaints and responded appropriately to issues.
- Increased sales revenue by promoting salon products and services through comprehensive knowledge and persuasive recommendations.
- Assisted stylists with preparing clients for services, enhancing overall efficiency during peak hours.
- Communicated with hair stylists if clients canceled or changed appointment times.
- Contributed to the salon''s positive reputation by delivering exceptional customer service, resulting in numerous word-of-mouth referrals.
- Managed cash flow.
- Developed relationships with guests to meet client needs and encourage repeat service.
Education
Intro To Psychology
Durham College
Oshawa ON10.2024
Certificates - Hoots, Google Ads, & Google My Business
Durham College
Oshawa ON08.2023
Certificate - Canadian Law/Criminal Justice Wrongfully Convicted
Durham College
Oshawa ON04.2022
Certification - Leadership in Diversity, Self-Awareness, & Action
Durham College
Oshawa ON12.2021
Certificate - SHIFT: Homelessness, Affordability, Human Rights
Durham College
Oshawa ON12.2021
Certificate - Sexual Violence First Aid
Durham College
Oshawa ON12.2021
Certificate - Makeup/Cosmetology
Vizio Makeup Academy
Oshawa ON05.2021
Certificate - Gel & Acrylic Nails
Ottawa Academy
Ottawa ON03.2006
Skills
- Marketing knowledge
- Social media expertise
- Influencer outreach
- WordPress mastery
- Digital Photography
- Customer Service
- Problem-Solving
- Multitasking
- Content Creation
- Grammar Comprehension
- Written Communication
- Networking skills
Languages
English
Native or Bilingual
Timeline
Blogger/Social Media Influencer
Sassy Sally
05.2013 - Current
Freelance Marketing
Multiple PR Firms, Including HAVAS PR Middle East
12.2011 - 06.2015
Order Taker/Supervisor/Trained Consultants
Pizza Pizza Ltd & Remote Service Agents
10.2008 - 11.2021
Owner/Nail Technician
Sassy Nails
04.2006 - 07.2010
Manager
TempTress Hair
12.2001 - 03.2006
Salon Receptionist
Fernandino Hair Salon
06.1999 - 11.2001
Intro To Psychology
Durham College
Certificates - Hoots, Google Ads, & Google My Business
Durham College
Certificate - Canadian Law/Criminal Justice Wrongfully Convicted
Durham College
Certification - Leadership in Diversity, Self-Awareness, & Action
Durham College
Certificate - SHIFT: Homelessness, Affordability, Human Rights
Durham College
Certificate - Sexual Violence First Aid
Durham College
Certificate - Makeup/Cosmetology
Vizio Makeup Academy
Certificate - Gel & Acrylic Nails
Ottawa Academy
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