Bridget Kennedy

Summary

• Cultivating and maintaining partnerships with Canadian municipalities and healthcare organizations, driving digital transformation and improving public sector efficiency through my proficiency with products such as Agentforce, CRM, Service Cloud, Health Cloud, Tableau, Mulesoft, Marketing Cloud, and Slack
• Co-Chair of Joint Health and Safety Committee for the Toronto Office, CAN Pubsec Social Chair, and Trailgiude for new team, helping to onboard on all role responsibilities and best practices
• Secured high-value opportunities by navigating complex procurement frameworks, such as RFP & RFI barriers, ensuring tailored solutions align with government mandates resulting in generating $4.3M+ USD in pipeline in Q1 and Q2 of FY26
• Leveraging research, market insights, and data-driven problem-solving to identify organizational challenges, develop targeted recommendations, and drive measurable impact to exceed performance metrics in a high-pressure environment

• Utilized CRM systems such as SFDC and LeanData to manage a pipeline of 400+ leads and accounts
• Identified potential buyers by means of understanding the ICP and SQL and provided them with tailored solutions leading to a 90% retention rate in my paid accounts
• Sourced, prospected, pitched, engaging in cold outreach to 100+ B2B clients daily
• Worked in collaboration with revenue operations to determine my own prospecting stages, crucial to the growth of the business and the forecast of my pipeline and resulting in $50,000 of new revenue in Q1
• Deescalated volatile client partnerships, mitigated potential losses and successfully negotiated contract extensions in cross-departmental collaboration

• Achieved top-performing trainer status within the first 6 months, growing the clubs' revenue by over $10,000 per month in personal training sessions
• Acquired new clients by adapting strategic sales processes such as cold calling, emailing, and networking to acquire new clients
• Managed the largest trainer personal client portfolio of 26 active members

• Initiated and maintained relationships with over 300+ clients to educate them on the benefits of supplements to drive brand awareness
• Curated original content utilizing Instagram and TikTok to boost sales by 15% during promotional events
• Embodied the brand's values, using my network to authentically connect with wider audiences and contribute to the overall growth and success of Popeye's Toronto

• Oversaw all aspects of the membership sales process, including lead tracking, cold calling, and consistent sales efforts to grow client base
• Curated content for social media, increased engagement levels by 20%, leading to greater brand awareness and member retention
• Delivered and tailored workout programs to over 250+ clients of varying fitness levels

• Responsible for care and progression of students' skiing abilities ranging from beginner to advanced
• Learned to be an effective team leader/teacher, organize groups efficiently, and developed effective interpersonal skills
• Reported to parents on skills learned and provided areas of improvement, including a final report card

• Worked closely with vendors, managing purchase orders, product selection, and providing administrative support with all procurement related tasks
• Analyzed current social media interactions and developed strategies for growth and engagement resulting in 25% increase in online engagement
• Proactively initialized and carried out fundraisers with local non-profit charities, attended and documented special events, organized photoshoots and spoke at industry meetings

• Leveraged business operations insights and client data to target a younger demographic, achieving 10% YoY growth target
• Created and executed marketing campaigns across multiple social channels to enhance client retention and increase client base by 10%
• Devised new memberships in collaboration with the sales team to launch new options for prospective clients increasing yearly revenue by $150,000 within the next 5 years