Brianna Maestas
Los Angeles
Summary
Dynamic and resourceful professional with a strong track record in sales, business development, marketing, and event execution. Known for building genuine relationships, spotting growth opportunities, and bringing creative strategies to life. Equal parts strategist and doer, I thrive in fast-paced environments where I can drive results, grow brands, and make an impact.
Overview
6
6
years of professional experience
Work History
Independent Consultant
Self Employed Services
Los Angeles
11.2023 - Current
- Identified and secured new business opportunities, consistently exceeding sales targets and expanded client base through targeted outreach and relationship building.
- Built and optimized sales pipelines, implemented CRM systems, and trained client teams on lead generation and conversion best practices.
- Provided strategic guidance on pricing models, value propositions, and customer segmentation to improve profitability and market fit.
- Conducted market research and competitive analysis to inform business growth strategies, and optimize marketing campaigns.
Director of Sales
818 Brands
Arleta
05.2021 - 11.2023
- Identified, developed and maintained relationships with key customers and partners.
- Developed and recommended product positioning, packaging and pricing strategies to produce highest possible long-term market share.
- Coached, developed and motivated team to achieve revenue goals.
- Negotiated contracts with vendors and distributors to optimize supply chain processes.
- Collaborated with marketing and product development teams to align sales strategies with company initiatives.
- Implemented sales training programs that are aligned with the company's goals and strategies.
Associate Publisher
Sensi Magazine
Orange County
12.2018 - 06.2020
- Cultivated relationships with vendors, media professionals, and other industries and communities.
- Liaison between the advertising and production departments; assisted in coordinating media initiatives.
- Prospected and procured ad sales for publication.
- Assisted the Publishing Manager in conducting and executing community and B2B events.
- Traveled for site inspections, permit hearings, planning meetings, and event execution.
- Managed resource procurement for each event, and maintained inventory of event supplies.
Education
Associate of Arts - Kinesiology
Fullerton College
Fullerton, CA05-2017
Skills
- Business development
- Sales strategy
- Market research
- Customer relationship management
- Logistics coordination
- Networking
- Vendor management
Timeline
Independent Consultant
Self Employed Services
11.2023 - Current
Director of Sales
818 Brands
05.2021 - 11.2023
Associate Publisher
Sensi Magazine
12.2018 - 06.2020
Associate of Arts - Kinesiology
Fullerton College
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