BRIAN WORRELL
Montreal,Canada
Summary
Continue to incorporate a consultative selling and business development approach while providing advanced solutions that will enable companies to increase profit, growth, and efficiency, as well as sign strategic partnerships that will increase sales opportunities and grow pipeline.
Overview
30
30
years of professional experience
Work History
Managing Director
Worrell
01.2025 - Current
- Company Overview: Technology acquisition advisor aligning companies with SaaS platforms that best fit their requirements
- Establishing strategic partnerships with market leading SaaS Technology Platforms & Service Providers
- Identifying and qualifying customer needs and leveraging partners to close profitable projects.
- Continual training and research on new sales enablement platforms and techniques
- Building out automation sequences and outreach strategies through HubSpot & Linkedin
- Performing 60+ calls per day & strategic emails
Project Lead, Strategic Relationships
The Resonance Agency
02.2023 - 10.2024
- Company Overview: The Resonance Agency is a full-service sales agency for B2B founders and CEOs seeking rapid and sustainable growth
- In collaboration with the CEO, built targeted GTM BDR/SDR plans per customer & its vertical
- Managed inbound enquiries and qualifying SBL's prior to sharing with Account Executive team.
- Combined efforts with the marketing team in creating & managing automation sequences through HubSpot
- Supported 3 startups, implementing a lead generation plan which included Linkedin messaging, 60-80 calls per day and strategic emails, resulting in generating highly qualified leads for customers in HealthCare, Financial Services & SaaS Verticals
- Consistently attaining a quota of 5-10 qualified leads per week per client
BDR, Strategic Development
Wrk Technologies
09.2021 - 01.2023
- Company Overview: Wrk is an easy to use workflow automation platform that connects your apps through bots, API, and real humans
- In collaboration with SVP of Sales, created the BDR plan for the year
- Trained & supervised a team of all newly hired BDR's /SDR
- Collaborated with marketing in building materials to increase awareness on social media & automating sequence efforts through CRM (HubSpot)
- Conducted initial meetings, ensuring that AE team received qualified leads
- Researched prospective clients and markets & networked to identify, and engage new areas (clients/markets) where business can expand
- Presented quarterly to the executive team, the overall BDR team progress
- Supported 5 Senior Account Executives by providing them with qualified leads through Linkedin, phone and email efforts
- Received President's award every quarter for attaining new business quota
Senior Enterprise Sales/Business Development Representative
QuovimC3
12.2018 - 09.2021
- Company Overview: Certified Gold Partner (Genesys, Aspect Software, Nguvu), providing system integration solutions & professional services across North America that focus on optimizing an organization's Contact Center Environment
- Manage the full life cycle of the customer, which includes prospecting, acquisition, onboarding, delivery & support of the solution or service(s)
- Developed a business plan that included an average of 50-80 cold calls per day & LinkedIn invite efforts to C-Level & Directors, enabling a minimum booking revenue of $1.5M in new logo sales
- Collaborated with Marketing to increase footprint through organizing monthly posts on LinkedIn, virtual webinars on zoom & recorded podcasts
- Leveraged team players to close opportunities & support demonstration efforts
- Develop strategic channel partnerships with software vendors & IT services companies
- Managed and nurtured existing customer relationships, driving increased upselling opportunities.
- Conducted targeted training sessions and organized workshops, enhancing existing customer satisfaction
- Managed contract renewals, negotiations, and pricing discussions to maintain profitable partnerships.
- Closed 11 new logos representing a sales revenue of more than $2M USD
- Developed strategic new channel relationship with Genesys to provide professional & system integration services within their client base, increasing revenue by 40%
Senior Enterprise Sales/Business Development Representative
Asset Science
03.2017 - 12.2018
- Company Overview: Asset Science is the leader in high-quality, verified, testing control processes for mobile devices
- Developed a business plan that provides direction and vision for the identified verticals within the mobile industry, which included potential partners, prospects and forecast
- Identified upselling and cross-selling opportunities, driving revenue growth and expanding account value.
- Led onboarding sessions and product training to maximize customer success and adoption.
- Landed the biggest deal of the year by successfully negotiating a contract with Nigerian Mobile Insurance provider
- A contract worth $100K per month
Regional Business Development Manager
Pegasie Technologies
09.2015 - 03.2017
- Company Overview: Certified System Integrator (HP, IBM, Microsoft and SAP), providing solutions and professional services across North America that focus on optimizing an organization's Quality Assurance and Software Testing Practices
- Increased sales and revenue in territory by 100% via cold calling to Director and C-level executives, RFP management as well through identifying & developing strategic channel relationships
- Developed tailored account plans to align client goals with company solutions, ensuring mutual growth.
- Cultivated and maintained strong relationships with clients, ensuring long-term satisfaction and loyalty.
- Developed North American Testing Services Partnership with SAP, increasing revenue by 100%
B2B Senior Account Manager/Business Development
Pivotal Payments Corporation
12.2012 - 08.2015
- Company Overview: A global leader in Merchant Services with a total processing volume of over $10 billion in annual transactions, providing solutions for 60000 Merchants within North America and Europe
- Manages multiple client & partner relationships within the Mid-Market Range of $10M-$50M in annual processing
- Identify and develop strategic partnerships as well as manage contractual negotiations with all VARs, System Integrators, referral agents & e-commerce platforms
- Responsible for coordinating all integration efforts with payment gateway
- Work with the Executive Management team to define strategic initiatives in the e-commerce strategy
- Work with partner departments (Marketing, Telesales, Legal, and Product Development) to improve, develop and advocate new Pivotal Payments promotional opportunities
- Completed Integration with SAP enabling a 20% increase of opportunities for sales team
- Recruited referral agents that contributed to an increase of 10% processing volume per month within the first quarter
- Increased opportunities and sales within targeted vertical by 100%
Senior Sales Account Manager
ICAM Technologies Corporation
03.2007 - 12.2012
- Company Overview: World leader for NC programming and simulation software solutions that translate and optimize programming language from major CAD/CAM PLM Systems to all machine tools
- Navigate and consult customers through the sales process from initial contact to purchase order, delivery, implementation, and payment of the solution
- Review all kinematics and technical specifications of projects with Application Engineers before quoting jobs
- Negotiated and secured major contract terms with suppliers, and direct accounts
- Deliver pre-sales presentations to C-Level and Engineering executives
- Organized and facilitated training sessions, webinars, and industry events to strengthen client engagement.
- Drive revenue growth by expanding existing accounts & partnerships
- Won contract to supply all of Boeing US, resulting in an increase of revenue by 100%
- Successfully assisted partner to close deal worth over $10 million
Territory Account Manager
Agile/Cimmetry Systems Corporation
08.2003 - 02.2006
- Company Overview: World leader in PLM & 3D software industry, enabling visualization and simulation of native documents and collaboration across a global enterprise
- Developed business plan for the territory, resulting in a substantial increase of sales and revenues for the company
- Cultivated, developed and negotiated strategic business relationships with VARS in order to productively expose products within the territory
- Leveraged the strength of Technical support and Engineering for technical discussions in order to close sales
- Organized weekly webex meetings to demonstrate product line to prospects and existing C-level executives
- Collaborated with inside sales coordinator on preparing RFQ's and Government tenders
- Delivered Sales training programs for all existing partners on new product line to enable success
- Act as the primary point of contact for key accounts.
- Conduct regular check-ins and business reviews with clients.
- Troubleshoot client issues and coordinate with support teams & ensure timely resolution of customer complaints and concerns.
- Increased total sales within assigned territory from 500K to $2 million
- Attained 'President's Award' for consistently surpassing annual sales quota by 5-10%
President & Owner
JCIB Electronics
01.1999 - 07.2003
- Company Overview: Independent distributor of hard to find electronic semiconductors and franchised distributor for Silicon sensors
- Responsible for managing day-to-day operations of the business, including sales and marketing, negotiating contracts, purchasing, inventory control, and accounting
- Independent distributor of hard to find electronic semiconductors and franchised distributor for Silicon sensors
- Cultivated partner program with BAE Aerospace that enabled JCIB to sell their line of silicon sensors across Eastern Canada, increasing total sales for JCIB by 20%
Senior Account Executive
Future Electronics
08.1995 - 12.1998
- Company Overview: Highly ranked franchised distributor of electric and electro-mechanical components
- Responsible for contributing to the development of new marketing sales tools to increase overall exposure and company revenues worldwide
- Highly ranked franchised distributor of electric and electro-mechanical components
- Assisted in initiating first ever distribution of catalogue, generating over $5 million
Education
Certificate - Project Management
McGill University
01.2010
Bachelor of Arts - Economics
Concordia University
01.1994
Skills
- Client relationships
- Account management
- Business development
- Strategic planning
- Strategic partnerships
- Team collaboration
Other Experience
Soccer, Hockey, Tennis, French, Moderate Written & spoken, President, Syndicat des Coproprietaires Carpinetas, 2014-2023
Languages
English
Native or Bilingual
French
Professional Working
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Managing Director
Worrell
01.2025 - Current
Project Lead, Strategic Relationships
The Resonance Agency
02.2023 - 10.2024
BDR, Strategic Development
Wrk Technologies
09.2021 - 01.2023
Senior Enterprise Sales/Business Development Representative
QuovimC3
12.2018 - 09.2021
Senior Enterprise Sales/Business Development Representative
Asset Science
03.2017 - 12.2018
Regional Business Development Manager
Pegasie Technologies
09.2015 - 03.2017
B2B Senior Account Manager/Business Development
Pivotal Payments Corporation
12.2012 - 08.2015
Senior Sales Account Manager
ICAM Technologies Corporation
03.2007 - 12.2012
Territory Account Manager
Agile/Cimmetry Systems Corporation
08.2003 - 02.2006
President & Owner
JCIB Electronics
01.1999 - 07.2003
Senior Account Executive
Future Electronics
08.1995 - 12.1998
Bachelor of Arts - Economics
Concordia University
Certificate - Project Management
McGill University
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