Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Bonny Welsford

Ottawa

Summary

Dynamic leader with a proven track record at IBM, excelling in program leadership and content strategy. Spearheaded a team to enhance digital client experiences, boosting user adoption by 30%. Expert in XML DITA and relationship building, I transformed content delivery through AI, significantly improving productivity and customer satisfaction.

Overview

22
22
years of professional experience

Work History

Program Director, Security Content

IBM
01.2024 - Current
  • Lead a team of managers, content designers, technical writers, content strategists, and architects to deliver world class digital self-service client experiences across IBM Security products.
  • Collaborate across business functions to drive innovation and engagement for customer adoption and usage.
  • Spearhead the content strategy across the organization to transform client experiences throughout the customer journey.
  • Led the transformation to accelerate productivity through AI adoption.
  • Mentored team members for professional development, resulting in increased productivity and job satisfaction.
  • Provided ongoing direction and leadership for program operations.
  • Delivered outstanding program results by setting clear objectives and proactively addressing potential challenges.
  • Coordinated budgeting and resource allocation to facilitate smooth flow of operations.

Manager - Software Development/ Technical Content

IBM
02.2017 - 12.2023

- Served dual role of development manager and technical content manager in the Threat Management portfolio to lead a globally dispersed team to deliver delightful client experiences on time and on budget.

- Improved content efficacy and user adoption across the portfolio by 30%

- Improved NPS scores by 25 points by developing and implementing SaaS Technical Content Guidelines and Standards for consistent user experiences, improved discoverability, and easier navigation.

- Improved time to delivery by 25% through a disciplined innovation that addressed process improvements through automation and AI adoption.

Manager - Information Development

IBM
06.2010 - 02.2017
  • Managed and motivated a team of 10 technical writers responsible for creating and maintaining documentation for a global audience
  • Reduced content duplication by 30% to address SEO issues by introducing DITA reuse and implementing a closed-loop process with other content contributor functions.
  • Oversaw the development of documentation standards and templates to ensure consistent content patterns, quick onboarding for new team members and interns.
  • Certified IBM EFQ (Editing for Quality) Technical Editor to drive creation of content that is to find, use, and understand.
  • Maximized performance through a collaborative team approach and autonomy for team to make decisions to deliver at speed to the market.

Information Developer

IBM
06.2003 - 06.2010
  • Managed multiple projects simultaneously while maintaining strict adherence to deadlines and quality standards.
  • Worked closely with subject matter experts to gather vital information for inclusion in technical documents.
  • Developed comprehensive user guides and online help systems, facilitating ease of use for customers.
  • Contributed to the creation of instructional videos, enhancing user understanding of complex software features.
  • Awarded Quality Champion Award in recognition of outstanding contributions t the improvements of installation guides for Cognos products, resulting in increased user satisfaction and reduced support tickets.

Education

Master of Science - Geological And Earth Sciences

Carleton University
Ottawa, None

Skills

  • Relationship building
  • Customer service
  • Collaborative writing
  • Content design
  • XML DITA
  • Gen AI
  • Editing and proofreading
  • Program leadership
  • Content development
  • Content strategy
  • Organizational leadership

Languages

English
Native or Bilingual

Timeline

Program Director, Security Content

IBM
01.2024 - Current

Manager - Software Development/ Technical Content

IBM
02.2017 - 12.2023

Manager - Information Development

IBM
06.2010 - 02.2017

Information Developer

IBM
06.2003 - 06.2010

Master of Science - Geological And Earth Sciences

Carleton University
Bonny Welsford