Bobbie Nguyen
Toronto,Ontario
Summary
Marketing Executive skilled in creating and implementing digital strategies, increasing brand awareness and developing customer-centric communications initiatives. Successfully collaborates with design department to deliver marketing design and digital requirements. High degree of working knowledge in graphic design and computer software packages.
Overview
3
3
years of professional experience
Work History
Marketing Executive
L'officiel Magazine
02.2022 - 10.2022
- Planned and executed events and marketing programs to increase qualified leads.
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- KOL/Partnership Management: Work and keep close relationships with customers, KOLs & business partners
- Podcast Produc: producing and promoting Grand Hour, a monthly podcast series about luxury business and inspirations with the presence of many business owners, experts.
Co-Founder
NUT Project
01.2021 - 08.2022
- Developed marketing materials and campaigns to boost brand awareness and customer engagement.
- Established foundational processes for business operations.
- Networked with other businesses and customers to increase sales opportunities and contacts.
- Managed social media strategy and timeline to ensure 120% growth after 6 months.
- Recruited, interviewed and hired new staff members and developed training materials for employees.
Marketing Executive/Brand Manager
Zeit Media
08.2021 - 01.2022
- Planned, created proposal, marketing strategy and overlooked the execution of "Thai Hoa Nguyet Mon" Mooncake Project, a collaboration with Mortlach. This is an annual commercial project to promote company's trademark high end product.
- Managed company's social media content timeline
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Engaged, informed and supported staff on media and marketing outcomes.
- Built the opening art exhibition concept to showcase in MOA's exhibition space, Zeit Media's 1500m2 art and entertainment complex.
Zine Editor
Spaced Out Zine
08.2019 - 04.2021
- Prepared, rewrote, and edited pieces to improve readability and impact.
- Determined readiness of written pieces, made changes, and approved final versions for publication.
- Reviewed articles for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards.
- Communicated directly with writers to collaboratively assess work and guide editorial improvements.
- Aligned all visual design and brand messaging elements to ensure consistency across digital advertising and marketing platforms, using InDesign.
Marketing Intern
The C Word
04.2020 - 06.2020
- Assisted in PR campaigns for the Melbourne government and Catriona Rowntree, a local public speaker while dealing with Melbourne's exhausting 10-months lockdown
- Sorted and organized files, spreadsheets, and reports.
- Assisted in creating written, video and image content for marketing channels.
- Helped with planning and hosting of marketing events.
Education
Diploma of Creative Arts - Visual And Creative Arts
Sheridan
Toronto, ON07.2025
Bachelor of Public Relations - Public Relations
RMIT University
06.2021
Skills
- Market Dynamics
- Social Commerce
- Project Management
- Social Media Campaign
- Sales Strategies
- Thought Leadership Content Development
- Budget Oversight
- Digital Advertising
Languages
English
Full Professional
Vietnamese
Native or Bilingual
Timeline
Marketing Executive
L'officiel Magazine
02.2022 - 10.2022
Marketing Executive/Brand Manager
Zeit Media
08.2021 - 01.2022
Co-Founder
NUT Project
01.2021 - 08.2022
Marketing Intern
The C Word
04.2020 - 06.2020
Zine Editor
Spaced Out Zine
08.2019 - 04.2021
Diploma of Creative Arts - Visual And Creative Arts
Sheridan
Bachelor of Public Relations - Public Relations
RMIT University
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