Mellisa Patrickson

Marketing Executive

JavaScript

03.2009 - 11.2022

Planned and executed marketing campaigns to target groups, areas and wider community.
Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
Launched marketing activities for new product lines and market penetration.
Identified target audiences and devised campaigns to match target demographics and optimize results.
Maintained complete database of files, contacts and project materials.
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Preserved brand integrity by monitoring consistency and quality of marketing content.
Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
Worked with vendors to complete projects according to schedule and specifications.
Developed and implemented targeted digital strategy to improve business performance.
Completed and submitted monthly and yearly reports to support executive decision making.
Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
Established targets for social media platforms to reflect business objectives.
Managed and oversaw design of marketing material and promotional literature for organization.
Developed innovative and targeted collateral to support overall branding objectives.
Analyzed consumer usage patterns to identify trends and target key demographics.
Collaborated with developers, advertisers and production managers to market products and services.
Engaged, informed and supported staff on media and marketing outcomes.
Supported marketing teams, creating, deploying and optimizing campaigns for [Industry] clients.
Traveled to promote current programs and drive marketing through trade shows and industry conferences.
Compiled product, market and customer data to generate informed sales and profit projections.
Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
Completed quarterly forecasting and monthly financial reviews.
Directed hiring, training and performance evaluations for marketing and sales staff and supervised daily activities.
Implemented key initiatives and activities aligned with brand strategy and brand advocacy.
Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
Onboarded new customers efficiently by developing database listings, uploading information and defining related lists.
Managed workflow between staff, coordinating documents, planning and creative material distribution.
Maintained reporting and developed actionable insights to continually improve branding efforts.
Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
Identified value propositions and key messages for company marketing campaigns.
Consulted with product development teams to enhance products based on customer interest data.
Planned and executed events and marketing programs, 100% of goal of qualified leads.
70-person marketing team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group.

Summary

Overview

Work History

Marketing Executive

Education

Bachelor of Science - Developmental Services Worker

Skills

Accomplishments

Timeline

Marketing Executive

Bachelor of Science - Developmental Services Worker

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