Michael Zrihen
Montreal,QC
Summary
Accomplished Area Commercial Supervisor and IQOS Expert at Rothmans Benson & Hedges with seven years of experience in strategy development and cross-category expertise. Demonstrates advanced analytical skills and strong business acumen while fostering robust relationships that enhance negotiation outcomes. Committed to promoting smoke-free alternatives for Legal Age Consumers, consistently achieving outstanding results through progressive leadership and field sales experience. Proficient in both English and French.
Overview
15
15
years of professional experience
1
1
Certification
Work History
AREA COMMERCIAL SUPERVISOR
ROTHMANS BENSON & HEDGES (RBH)
, Quebec
01.2022 - Current
- Lead and manage a team of Territory Executives in Québec to achieve portfolio growth and market share goals.
- Applied strong business acumen to drive strategic decisions and enhance organizational success.
- Optimize sales territories, ensuring maximum market penetration and timely project delivery aligned with company goals.
- Develop and efficiently manage regional budgets, identifying growth opportunities that significantly increase market share.
- Utilize advanced data analytics to inform strategic decisions, consistently surpassing national commercial KPIs.
- Foster a collaborative environment, coaching and guiding team members to achieve performance objectives.
- Spearhead category management initiatives, optimizing product placement, and boosting sales.
- Cultivate strong cross-functional and customer relationships, securing profitable deals and partnerships.
- Provide clear direction to the team, setting objectives and KPIs based on strategic guidelines to meet required goals.
- Support RBH Transformation and Smoke-free Vision.
BUSINESS DEVELOPMENT REPRESENTATIVE
ROTHMANS BENSON & HEDGES (RBH)
, QC
01.2018 - 12.2022
- Cultivated and maintained positive relationships with all assigned accounts, representing the best interests of RBH within the trade.
- Proficiently executed and managed frequency coverage, contact, launches, cycle actions, and independent/chain agreements, consistently staying within established budget parameters.
- Employed effective communication techniques, utilizing both face-to-face interactions and digital means, to engage and inform customers.
- Demonstrated a commitment to RBH's cultural values of Teamwork, Leadership, and a dedication to winning, contributing to the organization's competitive edge.
IQOS EXPERT
ROTHMANS BENSON & HEDGES (RBH)
, Quebec
09.2019 - 12.2020
- Built and fostered positive relationships with various networks and communities, ensuring adherence to company guidelines and compliance standards.
- Successfully increased awareness of IQOS, facilitating the conversion of Legal Age Consumers from traditional combustible tobacco to heat-not-burn products within designated networks and communities.
- Supported legal age consumers throughout their journey towards a smoke-free lifestyle, providing personalized guidance and assistance.
- Demonstrated a strong ability to acquire and cultivate new leads, contributing to the sustainable commercialization of IQOS.
- Ensured that consumers were well-informed about the diverse options and channels available to support them throughout their transition to a smoke-free lifestyle.
- Conducted comprehensive virtual IQOS sales training for both direct and indirect teams in the Québec and Atlantic regions, equipping them with the knowledge and skills required for successful IQOS sales
Financial Services Manger
Bank of Montreal
Montreal, Quebec
11.2014 - 12.2017
- Proactively established and nurtured robust client relationships.
- Provided expert advice on financial solutions and products to address clients' banking, investment, and lending requirements.
- Sold consumer and small business banking products and services.
- Coordinated approval or rejection of lines of credit or commercial, real estate, or personal loans.
- Innovatively enhanced the customer experience through creative approaches.
- Spearheaded digital banking campaigns.
- Facilitated team meetings to discuss campaigns and organizational changes.
- Provided training to newly hired employees on finance-related topics such as bookkeeping practices and budgeting techniques.
- Maintained comprehensive knowledge of the marketplace and regulatory environment, including operational, legal, and ethical standards.
Customer Service Representative
Bank of Montreal
Montreal, QC
01.2013 - 10.2014
Media Specialist
Best Buy
Montreal , QC
08.2009 - 12.2013
Education
Bachelor Of Commerce - Finance
John Molson School of Business
Montreal, QC04-2016
Skills
Regional Strategy Development
Cross-Category /Channel Expertise
Leadership /Performance Management
Key Account Management/ Financial Management
Analytical Skills /Presentation Skills
Relationship Building /Negotiation Skills
Category Management/Project Management
Verbal and Written Communication / Business Acumen
Sales Management Experience /Territory Management
Microsoft Office Proficiency Advanced
Presentation Document Development
Certification
· Professional Development Courses: Inspirational Leadership: Leading with Sense/ Savoir-relier HEC PARIS (2023)
· Completed online course on License to Lead ( Managing People ) (2024)
· Continuing Education: Registered Mutual Fund License Dealer (2016)
Timeline
AREA COMMERCIAL SUPERVISOR
ROTHMANS BENSON & HEDGES (RBH)
01.2022 - Current
IQOS EXPERT
ROTHMANS BENSON & HEDGES (RBH)
09.2019 - 12.2020
BUSINESS DEVELOPMENT REPRESENTATIVE
ROTHMANS BENSON & HEDGES (RBH)
01.2018 - 12.2022
Financial Services Manger
Bank of Montreal
11.2014 - 12.2017
Customer Service Representative
Bank of Montreal
01.2013 - 10.2014
Media Specialist
Best Buy
08.2009 - 12.2013
Bachelor Of Commerce - Finance
John Molson School of Business
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