Mark A. Vendittelli
Beamsville,Canada
Summary
Strategic and results-driven Commercial professional with proven track record in driving market share and revenue growth. Known for building high performing teams while adapting to changing business needs. Expertise in strategic planning, market analysis and managing both top down and bottom up initiatives. Recognized for innovative thinking, cross functional collaboration and commitment to excellence.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Area Commercial Supervisor
Rothmans, Benson & Hedges Inc.
01.2008 - Current
- Proven track record of Leading and motivating a sales team, consistently exceeding performance targets across districts 3112 and 3113, with quarterly averages often surpassing 100% in both P1 and P4 metrics.
- Supported and integrated territory plans into cohesive area strategies to drive commercial success, achieving a final average of 101% in 2024, including a peak of 108% in Q4 2023.
- Managed and led 2 districts to top rankings in Ontario for Share of Shelf (SOS) and mystery shop success, with an 84% average—the highest in the province.
- Directed business development and talent management for a high-performing sales district
- Recruited and mentored several RBH employees into succession roles across various functions within the organization.
- Led team in implementing targeted sales initiatives that enhanced availability and affordability of RBH products.
- Achieved “Exceptional” year-end performance rating for 3 consecutive years (top 15% of sales force).
- Oversaw district resource allocation and strategic planning aligned with national goals.
District Sales Manager – Maritimes
Rothmans, Benson & Hedges Inc.
01.2006 - 01.2008
- Led sales operations for New Brunswick, PEI and Nova Scotia, managing 6 business development representatives.
- Developed a region-wide executional excellence model adopted as a national standard.
- Increased regional market share by 30% and profitable volume by 15% through key account partnerships.
- Received “District of the Year” award for highest growth in Atlantic Canada.
- Managed district budget and operations in compliance with corporate and regulatory requirements.
District Sales Manager, National Bar Program
Rothmans, Benson & Hedges Inc.
01.2005 - 01.2006
Marketing Executive – National
Rothmans, Benson & Hedges Inc.
01.2004 - 01.2005
Business Development Representative – GTA
Rothmans, Benson & Hedges Inc.
01.2002 - 01.2004
Sales Representative, National Bar Program
Rothmans, Benson & Hedges Inc.
01.2001 - 01.2002
Education
Bachelor of Business Administration (BBA) - Marketing & Management
Brock University
St. Catharines, ONSkills
- Strategic Business acumen, planning & execution
- Innovation & Change Management
- Development of high performing teams
- Coaching and Mentoring
- Performance & KPI Management
- Cross-functional collaboration & coordination
- Customer Relationship Management
- Negotiation & Influence
- Market Share & Volume Growth
- Analytical thinking
Accomplishments
- Achieved National Coach (Sales Manager) of the Year for 2024 by achieving outstanding results and Leadership of team.
- Q4 2024 Coach of the Quarter (Ontario) for recognition of achieving District targets and developing team members.
- 2018 Team of the Year award - Ontario
- 2008 Team of the Year award - Nova Scotia, New Brunswick & PEI.
Languages
English
Native or Bilingual
Italian
Limited Working
Timeline
Area Commercial Supervisor
Rothmans, Benson & Hedges Inc.
01.2008 - Current
District Sales Manager – Maritimes
Rothmans, Benson & Hedges Inc.
01.2006 - 01.2008
District Sales Manager, National Bar Program
Rothmans, Benson & Hedges Inc.
01.2005 - 01.2006
Marketing Executive – National
Rothmans, Benson & Hedges Inc.
01.2004 - 01.2005
Business Development Representative – GTA
Rothmans, Benson & Hedges Inc.
01.2002 - 01.2004
Sales Representative, National Bar Program
Rothmans, Benson & Hedges Inc.
01.2001 - 01.2002
Bachelor of Business Administration (BBA) - Marketing & Management
Brock University
Professional Development And Certifications
- Leadership Through Teambuilding (SSB)
- Negotiating for Success in Business (SSB)
- Innovation & Creativity for Performance & Growth (CMC)
- Coaching for Territory Performance (PMI)
- Predictive Index Accreditation
- Positive Power & Influence (PMI)
- Digital Campus Certification
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