Mark A. Vendittelli
Beamsville,Canada
Summary
Strategic and results-driven Commercial professional with proven track record in driving market share and revenue growth. Known for building high performing teams while adapting to changing business needs. Expertise in strategic planning, market analysis and managing both top down and bottom up initiatives. Recognized for innovative thinking, cross functional collaboration and commitment to excellence.
Overview
1
1
Certification
26
26
years of professional experience
Work History
Manager Commercial - Ontario
Philip Morris International Inc.
07.2025 - Current
- Led cross-functional teams to enhance operational efficiencies across multiple departments.
- Developed strategic plans to optimize resource allocation and reduce costs.
- Implemented performance metrics to track team productivity and service quality.
- Streamlined communication channels, fostering collaboration among various stakeholders.
- Conducted regular assessments of processes, identifying areas for improvement and innovation.
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
- Leveraged data and analytics to make informed decisions and drive business improvements.
Area Commercial Supervisor
Rothmans, Benson & Hedges Inc.
01.2008 - Current
- Proven track record of Leading and motivating a sales team, consistently exceeding performance targets with quarterly averages often surpassing 100% in both P1 and P4 metrics.
- Trusted leader to step in as acting Regional Commercial Manager Ontario when required to provide guidance and support to team members.
- Cross-functional collaboration with Key Accounts, tailoring custom programs for Avondale and Little Short Stop. Partnered with Commercial Planning to lead the Ontario feedback loop and served as Subject Matter Expert (SME) for TE and ACS roles, supporting COD with strategic insights and operational requests.
- Managed and led 2 districts to top rankings in Ontario for Share of Segment (SOS) and mystery shop success, with an 84% average—the highest in the province.
- Recruited and mentored several RBH employees into succession roles across various functions within the organization.
- Achieved “Exceptional” year-end performance rating for 3 consecutive years (top 15% of sales force).
District Sales Manager – Maritimes
Rothmans, Benson & Hedges Inc.
01.2006 - 01.2008
- Reported to the Director of Sales for Atlantic Canada, and was responsible for ensuring strategic alignment resulting in executional excellence among sales teams.
- Led sales operations for New Brunswick, PEI and Nova Scotia, managing 6 business development representatives.
- Managed key accounts including Irving Oil, Needs, North Atlantic, and various tobacco wholesalers. Responsibilities included new product listings, contract negotiations, and program implementation to drive sales and strengthen partnerships.
- Increased regional market share by 30% and profitable volume by 15% through key account partnerships.
- Received “District of the Year” award for highest growth in Atlantic Canada.
- Managed district budget and operations in compliance with corporate and regulatory requirements.
District Sales Manager, National Bar Program
Rothmans, Benson & Hedges Inc.
Toronto, Ontario
01.2005 - 01.2006
Marketing Executive – National
Rothmans, Benson & Hedges Inc.
Toronto, Ontario
01.2004 - 01.2005
Business Development Representative – GTA
Rothmans, Benson & Hedges Inc.
GTA , Ontario
01.2002 - 01.2004
Sales Representative, National Bar Program
Rothmans, Benson & Hedges Inc.
01.2001 - 01.2002
Education
BBA - Marketing & Management
Brock University
St. Catharines, ONSkills
- Strategic Business acumen, planning & execution
- Innovation & Change Management
- Development of high performing teams
- Coaching and Mentoring
- Performance & KPI Management
- Cross-functional collaboration & coordination
- Customer Relationship Management
- Negotiation & Influence
- Market Share & Volume Growth
- Analytical thinking
Accomplishments
- Achieved National Coach (Sales Manager) of the Year for 2024 by achieving outstanding results and Leadership of team.
- Q4 2024 Coach of the Quarter (Ontario) for recognition of achieving District targets and developing team members.
- 2019 Team of the Year award - Ontario
- 2008 Team of the Year award - Nova Scotia, New Brunswick & PEI.
Timeline
Manager Commercial - Ontario
Philip Morris International Inc.
07.2025 - Current
Area Commercial Supervisor
Rothmans, Benson & Hedges Inc.
01.2008 - Current
District Sales Manager – Maritimes
Rothmans, Benson & Hedges Inc.
01.2006 - 01.2008
District Sales Manager, National Bar Program
Rothmans, Benson & Hedges Inc.
01.2005 - 01.2006
Marketing Executive – National
Rothmans, Benson & Hedges Inc.
01.2004 - 01.2005
Business Development Representative – GTA
Rothmans, Benson & Hedges Inc.
01.2002 - 01.2004
Sales Representative, National Bar Program
Rothmans, Benson & Hedges Inc.
01.2001 - 01.2002
BBA - Marketing & Management
Brock University
Professional Development And Certifications
- Leadership Through Teambuilding (SSB)
- Negotiating for Success in Business (SSB)
- Innovation & Creativity for Performance & Growth (CMC)
- Coaching for Territory Performance (PMI)
- Predictive Index Accreditation
- Positive Power & Influence (PMI)
- Digital Campus Certification