Results-driven digital marketing communicator with a strong foundation in developing and implementing impactful strategies. Specialized in promoting brand visibility and fostering engagement through creative and innovative campaigns. Expertise in leveraging SEO, UX and data analytics to refine marketing initiatives, ensuring alignment with business objectives and maximizing return on investment. Committed to staying ahead of industry trends to deliver creative impactful solutions that drive success.
Hi, I’m
Barbara Mendoza Villarreal
Summary
Work History
Maple Med Global
Digital Marketing Strategist
02.2026 - Current
Job overview
- Fostered connections among medical professionals across Canada. Implemented an integral approach to digital growth, combining UX analysis, technical SEO, web design, and creative marketing strategies
- Conducted market research to identify trends and customer preferences.
- Developed and executed digital marketing campaigns across multiple platforms.
- Analyzed performance metrics to improve campaign effectiveness.
- Managed social media accounts, increasing audience engagement and reach.
- Conducted market research to identify trends, competitor strategies, customer needs, and potential opportunities for growth in the digital landscape.
- Managed social media platforms for optimal engagement, sharing relevant content that resonated with the target audience.
- Designed visually appealing landing pages that effectively communicated product benefits and increased conversions.
Global Container Solutions
Community Manager Intern
01.2024 - 10.2025
Job overview
- Set, planned, and implemented social media and communication campaigns and strategies.
- Provided engaging text, image, and video content for all social media and professional accounts.
- Developed brand awareness and online reputation.
- Analyzed key metrics and tweaked strategy as needed.
Neiman Marcus
Customer Service Agent
01.2020 - 12.2020
Job overview
- Managed inbound and outbound customer service calls to monitor quality and promote products.
- Processed online orders with strict confidentiality of customer financial information.
- Achieved promotion by consistently meeting weekly customer satisfaction metrics.
- Assisted customers with product inquiries and provided tailored recommendations.
Education
Humber PolytechnicToronto, ON
Diploma from Advertising And Marketing Communications
09.2022 - 11.2024
University Overview
- Dean's List [1 and 2022]
- Study Abroad: Finland, Product Design and Business Leadership
JAMK University
Certificate from Business Creativity & Management
05.2024 - 07.2024
University Overview
Humber Polytechnic Toronto, ON
Bachelor of Arts from Digital Communications
09.2025 - Current
University Overview
Skills
- UX Analysis
- Market Research
- Content Creation and Strategy
- Adobe Creative Suite
- Competitor Analysis
- Customer Service
- Creative Thinking
- Public Relations
- Creative Direction
- Social Media Management
- Campaign Management
- Data Analytics
- Photography
- Media planning
Experience
Experience
01-2024Languages
English
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)
Timeline
Digital Marketing Strategist
Maple Med Global
02.2026 - Current
Humber Polytechnic
Bachelor of Arts from Digital Communications
09.2025 - Current
JAMK University
Certificate from Business Creativity & Management
05.2024 - 07.2024
Community Manager Intern
Global Container Solutions
01.2024 - 10.2025
Humber Polytechnic
Diploma from Advertising And Marketing Communications
09.2022 - 11.2024
Customer Service Agent
Neiman Marcus
01.2020 - 12.2020