Barbara Mendoza Villarreal
Etobicoke,Canada
Summary
Results-driven digital marketing communicator with a strong foundation in developing and implementing impactful strategies. Specialized in promoting brand visibility and fostering engagement through creative and innovative campaigns. Expertise in leveraging SEO, UX and data analytics to refine marketing initiatives, ensuring alignment with business objectives and maximizing return on investment. Committed to staying ahead of industry trends to deliver creative impactful solutions that drive success.
Overview
6
6
years of professional experience
Work History
Digital Marketing Strategist
Maple Med Global
Toronto, ON
02.2026 - Current
- Fostered connections among medical professionals across Canada. Implemented an integral approach to digital growth, combining UX analysis, technical SEO, web design, and creative marketing strategies
- Conducted market research to identify trends and customer preferences.
- Developed and executed digital marketing campaigns across multiple platforms.
- Analyzed performance metrics to improve campaign effectiveness.
- Managed social media accounts, increasing audience engagement and reach.
- Conducted market research to identify trends, competitor strategies, customer needs, and potential opportunities for growth in the digital landscape.
- Managed social media platforms for optimal engagement, sharing relevant content that resonated with the target audience.
- Designed visually appealing landing pages that effectively communicated product benefits and increased conversions.
Community Manager Intern
Global Container Solutions
Remote
01.2024 - 01.2024
- Set, planned, and implemented social media and communication campaigns and strategies.
- Provided engaging text, image, and video content for all social media and professional accounts.
- Developed brand awareness and online reputation.
- Analyzed key metrics and tweaked strategy as needed.
Customer Service Agent
Neiman Marcus Online
Texas, United States
01.2020 - 01.2020
- Managed inbound and outbound customer service calls to monitor quality and promote products.
- Processed online orders with strict confidentiality of customer financial information.
- Achieved promotion by consistently meeting weekly customer satisfaction metrics.
- Assisted customers with product inquiries and provided tailored recommendations.
Education
JAMK University
Jyväskylä, Finland01-2024
Diploma - Advertising And Marketing Communications
Humber College
Toronto, Canada11-2024
Product Design & Business Leadership - undefined
JAMK University
Jyväskylä, Finland01-2024
Skills
- UX Analysis
- Market Research
- Content Creation and Strategy
- Adobe Creative Suite
- Competitor Analysis
- Customer Service
- Creative Thinking
- Public Relations
- Creative Direction
- Social Media Management
- Campaign Management
- Data Analytics
- Photography
- Media planning
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Digital Marketing Strategist
Maple Med Global
02.2026 - Current
Community Manager Intern
Global Container Solutions
01.2024 - 01.2024
Customer Service Agent
Neiman Marcus Online
01.2020 - 01.2020
Product Design & Business Leadership - undefined
JAMK University
JAMK University
Diploma - Advertising And Marketing Communications
Humber College