ATA CETINER
Toronto,ON
Summary
Dynamic and results-oriented broadcasting professional with 15 years of experience in various facets of the industry. Currently serving as a Senior Television Scheduler at Da Vinci Media, adept at leveraging in-depth analysis of TV rating reports to develop strategic programming plans. Proven success in optimizing viewership through meticulous content scheduling, marketing coordination, and innovative content strategies. Skilled in leading teams, fostering collaboration, and ensuring operational excellence. Seeking a challenging position within the broadcasting sector in Toronto, where my expertise in program planning, operations, and audience-centric strategies can contribute to the success and growth of a dynamic media organization.
Overview
16
16
years of professional experience
Work History
SENIOR TELEVISION SCHEDULER (REMOTE)
Da Vinci Media GmbH / Macademia
10.2021 - Current
- Planning: Demonstrated expertise in evaluating and interpreting global TV ratings and viewership data to identify audience preferences and trends. Successfully developed monthly and daily broadcast streams tailored to maximize viewership based on these insights
- Content Scheduling and Programming: Skilled in planning and executing daily and monthly broadcast playlists for various Pay TV feeds and FAST Channels (e.g., LG, Sling). Responsibilities included the strategic scheduling of programs, layouts, promos, fillers, and idents to optimize audience engagement
- Marketing and Advertising Coordination: Proficient in managing marketing promo and advertisement scheduling, ensuring that content is effectively targeted and reaches the intended audience. Ensured the accuracy and appropriateness of promo and ad content before broadcast
- Cross-functional Collaboration: Worked closely with third-party transmission sources to facilitate seamless content delivery. Established strong professional relationships and maintained open communication to ensure operational efficiency and quality control.
- Team Leadership: Oversaw and mentored the scheduling team, fostering a collaborative and productive work environment. Provided guidance and support to team members, ensuring high performance and adherence to broadcast standards and goals
- Innovative Content Strategy: Leveraged detailed analysis of TV rating reports across various feeds to develop comprehensive monthly programming strategies. Aimed to enhance viewer experience and maximize viewership by aligning content with audience interests
- Operational Excellence: Maintained a keen focus on detail to ensure all promotional materials and advertisements were current, correctly formatted, and aligned with scheduled broadcast plans.
COMMUNICATIONS / SOCIAL MEDIA SPECIALIST
Unite Edelman
12.2018 - 10.2021
- Producing monthly and weekly social media content and making social media plans according to digital trends.
- Choosing the right contents for the brands and finalizing them with Creative Department.
- Performing weekly social media user analysis to plan a future digital strategy.
EXPERT EDITOR/QC
Netflix
08.2018 - 12.2018
- Proofreading, editing subtitle translations and dubbing for the materials to be streamed on the Netflix platform.
SENIOR OPERATIONS SPECIALIST/QC
PowerGroup, Vizioon Pay TV/Turksat-Kablo
06.2015 - 06.2018
- Managing 3rd party translation-dubbing companies to ensure all content to be localized on schedule
- Proofreading all localized content before the broadcasting proccess on one of Turkey's biggest TV platforms, 'Turksat-Kablo'
- Working closely with the Programming and Acquisition Departments to evaluate the material in terms of technical quality and choose the suitable content for the target audiance
- Making sure all arriving contents are technically ready for broadcast after all local operations.
EXPERT EDITOR/QC
TTNET/Tivibu
02.2012 - 02.2015
- Managing 3rd party translation-dubbing companies to ensure all content to be localized on schedule
- Proofreading all localized content before the broadcasting proccess on one of Turkey's biggest TV platforms, 'Tivibu'.
EDITOR/QA
Alpha CRC / Blizzard
09.2011 - 11.2011
- Quality assurance of localization and bug testing for an international gaming company; Blizzard.
TV PROGRAMMING & MUSIC VIDEO SCHEDULER
MTV Turkey
05.2011 - 09.2011
- Screening and choosing the suitable quality music videos for the target audiance of the channel
- Daily and weekly scheduling of music videos and tv programmes for broadcast.
CHIEF OF LOCALIZATION DEPARTMENT
MTV Turkey
08.2007 - 11.2010
- Leading a team of 10 in the Subtitling and Localization Department
- Also working closely with the content team in order to choose the suitable content for the channel
- Distributing premiere content between the translators
- Ensuring all content is correctly translated and ready for TV Broadcast.
Education
Bachelor of Science - Information And Document Management
Istanbul University
Istanbul09.2009
High School Diploma -
Uskudar Anatolian Lycee
Istanbul09.2001
Skills
- Broadcasting Media Operations
- TV Program Scheduler - Media Acquisitions
- Translation - Proofreading - QC
- Workflow Coordination - Supervising small teams
- Social Media User Analysis - Social Media Management
- Social Media Content Creation
Languages
Turkish
Native or Bilingual
English
Full Professional
German
Limited Working
REFERENCES
Ricardo A. Rivas: Da Vinci Media GmbH(Berlin Office) - Programming Director: ricardo.rivas@macademia.com
Banu Canozkan: Da Vinci Media GmbH(IstanbulOffice) - Senior Director, GM Turkey: +90 535 380 15 98 banu.canozkan@macademia.com
Aysegul Kulu: UniteEDELMAN – Vice President: +90 533 383 58 95 - aysegul.kulu@unite.com.tr
Timeline
SENIOR TELEVISION SCHEDULER (REMOTE)
Da Vinci Media GmbH / Macademia
10.2021 - Current
COMMUNICATIONS / SOCIAL MEDIA SPECIALIST
Unite Edelman
12.2018 - 10.2021
EXPERT EDITOR/QC
Netflix
08.2018 - 12.2018
SENIOR OPERATIONS SPECIALIST/QC
PowerGroup, Vizioon Pay TV/Turksat-Kablo
06.2015 - 06.2018
EXPERT EDITOR/QC
TTNET/Tivibu
02.2012 - 02.2015
EDITOR/QA
Alpha CRC / Blizzard
09.2011 - 11.2011
TV PROGRAMMING & MUSIC VIDEO SCHEDULER
MTV Turkey
05.2011 - 09.2011
CHIEF OF LOCALIZATION DEPARTMENT
MTV Turkey
08.2007 - 11.2010
Bachelor of Science - Information And Document Management
Istanbul University
High School Diploma -
Uskudar Anatolian Lycee
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