Ashima Patwal
Calgary,Canada
Summary
A target-driven professional with 7+ years of experience in sales & client servicing. Passionate about people & communication.
Overview
8
8
years of professional experience
Work History
Business Development Representative
Humi
01.2023 - Current
- Establish initial contact with HR leaders, owners, and CFOs at target accounts using a multichannel approach: phone, email, social media, and video
- Qualify target accounts by uncovering customer needs, pain points, and buyer readiness to generate sales opportunities
- Develop highly personalized and effective messaging for sales sequences
- Follow up & nurture relationship with ongoing deals to set up account executive team for success
- Experience in working with tools like LinkedIn Sales Navigator, Hubspot, Zoominfo etc
- Won the monthly spiff for the most meetings scheduled and qualified opportunities
- Closed deals generated $100k in revenue in the first year
Senior Sales Development Representative
Freshwork
07.2021 - 10.2022
- Target and qualify new business opportunities through inbound and outbound prospecting for the MENA region in the Mid-Market segment
- Communicated with C-suite prospects across Sales, Marketing, Customer Support, IT and Human Resources
- Achieved 115% of Q1FY22 Quota
- Won deals yielded $415.5k in ARR
- Meeting to SAL/SQL conversion rate maintained at 90%
- Experience in working with tools like Linkedin Sales Navigator, Lusha, Zoominfo, DiscoverOrg, Outreach, Freshsales, etc
- Awards: 'Ace of Initiatives' for establishing a regional (Hebrew-Israel) outreach campaign and Outbound Star Campaigners
Senior Executive
Viacom18 Media Pvt. Ltd.
03.2021 - 06.2021
- Driving North business of top FTA Hindi GEC & Movies genre channels i.e Colors Rishtey & Rishtey Cineplex
- Closing CPRP & ER deals on both the channels
- Managing the inventory in order to minimize campaign dropping
- Developed strong relationships with advertisers and negotiated pricing following established procedures
- Maintaining the correct dispersion of prime time & non-prime time
Assistant Manager
Aidem Ventures Pvt. Ltd.
03.2020 - 02.2021
- Driving North business of top regional news & music genre channels i.e
- Kolkata TV & Rose TV in West Bengal & Kalinga TV in Odisha
- Additional responsibility of handling lifestyle genre channel i.e FOOD FOOD, venturing into HSM market
- Prepare & deliver presentations & proposals to advertisers
- Building strong relationships with media organizations
- Extensive market analysis to identify client needs, advertising pattern, channel share, price schedule, discounted rates, competition, etc
- Preparing & submitting pre & post analysis of campaigns
- Work closely with internal teams & broadcasters
- Providing support to the finance team by following up on critical payments
Senior Executive
JCDecaux Advertising India Pvt. Ltd.
03.2017 - 02.2020
- Brainstorming competent sales strategies to find and convert clientele for SF (Delhi) & UB City Mall (Bengaluru)
- Managing the entire spectrum of lead generation through sales/cold calls, networking, meetings & pitches with potential clients till the selling of media
- Maintaining a good relationship with media buyers & client servicing team
- Seamlessly coordinating with internal teams, external partners/vendors and client to drive successful campaigns
- Measuring & analyzing 'Google Home' campaign results, conducted the survey at mall with Essence Global
Territory Sales Manager
Tata Tele Services Ltd, India
06.2016 - 02.2017
- Provide timely support to channel partners and direct sales executives to resolve retailer complaints and issues regarding telecommunications services
- Regulate operations at distributor point like SIM management, recharge coupons, CAF compliance etc
- Provide regular training and guidance to direct sales executives for best practices to be followed in the marketplace
- Drive MARCOM - marketing communication and new growth initiative among the channel partners
- Conduct on-ground campaigns with large-scale sales drive at regular intervals to improve the adaptability of the telecom network.
Education
MBA - Marketing & Finance
Asia-Pacific Institute of Management
India03.2016
Bachelor of Commerce -
Bharati College, Delhi University
India06.2013
Skills
- Sales pipeline development
- Relationship building and management
- Product expertise
- Lead Generation
- Client Servicing
- Microsoft Office Suite
- Persuasive techniques
- Email campaigns
- Cold-calling
- Communication and Negotiation
- CRM Management
Languages
English
Native or Bilingual
Hindi
Native or Bilingual
Timeline
Business Development Representative
Humi
01.2023 - Current
Senior Sales Development Representative
Freshwork
07.2021 - 10.2022
Senior Executive
Viacom18 Media Pvt. Ltd.
03.2021 - 06.2021
Assistant Manager
Aidem Ventures Pvt. Ltd.
03.2020 - 02.2021
Senior Executive
JCDecaux Advertising India Pvt. Ltd.
03.2017 - 02.2020
Territory Sales Manager
Tata Tele Services Ltd, India
06.2016 - 02.2017
MBA - Marketing & Finance
Asia-Pacific Institute of Management
Bachelor of Commerce -
Bharati College, Delhi University
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