Summary
Overview
Work History
Education
Skills
Languages
Timeline
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ASHIMA PATWAL

Calgary,AB

Summary

A target-driven professional with 9+ years of experience in sales & client servicing. Passionate about people & communication.

Overview

10
10
years of professional experience

Work History

Business Development Representative

Enghouse Interactive
07.2024 - Current
  • Reaching out to potential clients across North America (NA) and Australia & New Zealand (ANZ) through engaging calls, emails, and InMail
  • Responding promptly to inbound inquiries
  • Driving registrations and booked meetings for webinars and in-person events
  • Leveraging ZoomInfo intent and website data to run targeted outbound campaigns
  • Maintaining active engagement with leads, ensuring a seamless follow-up process
  • Collaborating with the sales, product, and demand generation teams to support pipeline development, boost brand presence, and generate demand
  • Conducting in-depth discovery calls and delivering presentations to prospective customers
  • Utilizing tools such as Salesforce, Salesloft, LinkedIn Sales Navigator and Zoominfo to manage and optimize lead interactions

Business Development Representative

Humi
01.2023 - 04.2024
  • Establish initial contact with HR leaders, owners, and CFOs at target accounts using multichannel approach: phone, email, social media, and video
  • Qualify target accounts by uncovering customer needs, pain points, and buyer readiness to generate sales opportunities
  • Develop highly personalized and effective messaging for sales sequences
  • Follow up & nurture relationship with ongoing deals to set up account executive team for success.

Senior Sales Development Representative

Freshwork
07.2021 - 10.2022
  • Target and qualify new business opportunities through inbound and outbound prospecting for MENA region in Mid-Market segment
  • Communicated with C-suite prospects across Sales, Marketing, Customer Support, IT and Human Resources
  • Achieved 115% of Q1FY22 Quota
  • Won deals yielded $415.5k in ARR.

Senior Executive

Viacom18 Media Pvt. Ltd.
03.2021 - 06.2021
  • Driving North business of top FTA Hindi GEC & Movies genre channels
  • Closing CPRP & ER deals on both the channels
  • Managing inventory in order to minimize campaign dropping to 2%.

Assistant Manager

Aidem Ventures Pvt. Ltd.
03.2020 - 02.2021
  • Developed strong relationships with advertisers and negotiated pricing following established procedures
  • Maintaining the correct dispersion of prime time & non-prime time
  • Prepare & deliver presentations & proposals to advertisers.

Senior Executive

JCDecaux Advertising India Pvt. Ltd.
03.2017 - 02.2020
  • Extensive market analysis to identify client needs, advertising pattern, channel share, price schedule, discounted rates, competition, etc
  • Work closely with internal teams & broadcasters
  • Providing support to finance team by following up on critical payments.

Territory Sales Manager

Tata Tele Services Ltd
06.2016 - 02.2017
  • Provide timely support to channel partners and direct sales executives to resolve retailer complaints and issues regarding telecommunications services
  • Regulate operations at three distributor point like SIM management, recharge coupons, CAF compliance etc.

Education

MBA - Marketing & Finance

Asia-Pacific Institute of Management
India

Bachelor of Commerce -

Bharati College, Delhi University
India

Skills

  • Sales pipeline development
  • Relationship building and management
  • Lead Generation
  • Client Servicing
  • Microsoft Office Suite
  • Persuasive techniques
  • Email campaigns
  • Cold-calling
  • Communication and Negotiation
  • CRM Management
  • Time Management
  • Attention to detail

Languages

  • English
  • Hindi

Timeline

Business Development Representative

Enghouse Interactive
07.2024 - Current

Business Development Representative

Humi
01.2023 - 04.2024

Senior Sales Development Representative

Freshwork
07.2021 - 10.2022

Senior Executive

Viacom18 Media Pvt. Ltd.
03.2021 - 06.2021

Assistant Manager

Aidem Ventures Pvt. Ltd.
03.2020 - 02.2021

Senior Executive

JCDecaux Advertising India Pvt. Ltd.
03.2017 - 02.2020

Territory Sales Manager

Tata Tele Services Ltd
06.2016 - 02.2017

MBA - Marketing & Finance

Asia-Pacific Institute of Management

Bachelor of Commerce -

Bharati College, Delhi University
ASHIMA PATWAL