ASHIMA PATWAL
Calgary,AB
Summary
A target-driven professional with 9+ years of experience in sales & client servicing. Passionate about people & communication.
Overview
10
10
years of professional experience
Work History
Business Development Representative
Enghouse Interactive
07.2024 - Current
- Reaching out to potential clients across North America (NA) and Australia & New Zealand (ANZ) through engaging calls, emails, and InMail
- Responding promptly to inbound inquiries
- Driving registrations and booked meetings for webinars and in-person events
- Leveraging ZoomInfo intent and website data to run targeted outbound campaigns
- Maintaining active engagement with leads, ensuring a seamless follow-up process
- Collaborating with the sales, product, and demand generation teams to support pipeline development, boost brand presence, and generate demand
- Conducting in-depth discovery calls and delivering presentations to prospective customers
- Utilizing tools such as Salesforce, Salesloft, LinkedIn Sales Navigator and Zoominfo to manage and optimize lead interactions
Business Development Representative
Humi
01.2023 - 04.2024
- Establish initial contact with HR leaders, owners, and CFOs at target accounts using multichannel approach: phone, email, social media, and video
- Qualify target accounts by uncovering customer needs, pain points, and buyer readiness to generate sales opportunities
- Develop highly personalized and effective messaging for sales sequences
- Follow up & nurture relationship with ongoing deals to set up account executive team for success.
Senior Sales Development Representative
Freshwork
07.2021 - 10.2022
- Target and qualify new business opportunities through inbound and outbound prospecting for MENA region in Mid-Market segment
- Communicated with C-suite prospects across Sales, Marketing, Customer Support, IT and Human Resources
- Achieved 115% of Q1FY22 Quota
- Won deals yielded $415.5k in ARR.
Senior Executive
Viacom18 Media Pvt. Ltd.
03.2021 - 06.2021
- Driving North business of top FTA Hindi GEC & Movies genre channels
- Closing CPRP & ER deals on both the channels
- Managing inventory in order to minimize campaign dropping to 2%.
Assistant Manager
Aidem Ventures Pvt. Ltd.
03.2020 - 02.2021
- Developed strong relationships with advertisers and negotiated pricing following established procedures
- Maintaining the correct dispersion of prime time & non-prime time
- Prepare & deliver presentations & proposals to advertisers.
Senior Executive
JCDecaux Advertising India Pvt. Ltd.
03.2017 - 02.2020
- Extensive market analysis to identify client needs, advertising pattern, channel share, price schedule, discounted rates, competition, etc
- Work closely with internal teams & broadcasters
- Providing support to finance team by following up on critical payments.
Territory Sales Manager
Tata Tele Services Ltd
06.2016 - 02.2017
- Provide timely support to channel partners and direct sales executives to resolve retailer complaints and issues regarding telecommunications services
- Regulate operations at three distributor point like SIM management, recharge coupons, CAF compliance etc.
Education
MBA - Marketing & Finance
Asia-Pacific Institute of Management
IndiaBachelor of Commerce -
Bharati College, Delhi University
IndiaSkills
- Sales pipeline development
- Relationship building and management
- Lead Generation
- Client Servicing
- Microsoft Office Suite
- Persuasive techniques
- Email campaigns
- Cold-calling
- Communication and Negotiation
- CRM Management
- Time Management
- Attention to detail
Languages
- English
- Hindi
Timeline
Business Development Representative
Enghouse Interactive
07.2024 - Current
Business Development Representative
Humi
01.2023 - 04.2024
Senior Sales Development Representative
Freshwork
07.2021 - 10.2022
Senior Executive
Viacom18 Media Pvt. Ltd.
03.2021 - 06.2021
Assistant Manager
Aidem Ventures Pvt. Ltd.
03.2020 - 02.2021
Senior Executive
JCDecaux Advertising India Pvt. Ltd.
03.2017 - 02.2020
Territory Sales Manager
Tata Tele Services Ltd
06.2016 - 02.2017
MBA - Marketing & Finance
Asia-Pacific Institute of Management
Bachelor of Commerce -
Bharati College, Delhi University