Arushi Medha
Oshawa,Canada
Summary
Skilled Salesforce Developer with extensive experience in designing and implementing scalable Salesforce solutions, focused on optimizing business processes and enhancing user experience. Strong work ethic and conscientious approach lead to rapid, accurate completion of complex projects, leveraging expertise in Apex, Visualforce, and Lightning Components to deliver highly effective CRM solutions.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Salesforce Developer
Levio Business Technology
Toronto, Canada
06.2024 - 10.2024
- Implemented triggers, classes, controllers and components to customize Salesforce functionality
- Developed custom applications on the Salesforce platform, leveraging Apex and Visualforce for client-specific needs
- Integrated Salesforce with external systems using SOAP and REST APIs
- Developed Salesforce Flows to automate business processes and streamline workflows for improved efficiency
- Implemented GET, POST, and PATCH callouts to integrate external systems with Salesforce, ensuring seamless data exchange
Salesforce Developer
Morgan Stanley
Toronto, Canada
11.2021 - 05.2024
- Implementing Salesforce.com applications using Agile SCRUM methodology for iterative development
- Designing, developing, testing and deploying custom Salesforce applications using APEX
- Proficiency in Lightning Web Components (LWC), Aura Components, Visualforce pages, Apex Classes, Triggers, Batch Apex, Test Classes, and various Salesforce standard features
- Configuring and customizing Service Cloud console, including custom console components, assignment, and escalation rules.
- Integrated Salesforce Marketing Cloud for email automation and customer journeys, enhancing customer engagement and retention.
- Configured Service Cloud and integrated it with Marketing Cloud, ensuring seamless customer service and marketing alignment.
- Integrating Live Agent API and custom Email Services into Salesforce along with developing Batch Apex classes and scheduled them for regular execution
- Designing complex dashboards and stories using Tableau for data visualization
- Deploying metadata using ANT and Copado migration tools along with implementing Health Cloud data models using Schema Builder
- Working on data migration between Salesforce instances, including objects like Account, Contact, Lead, and custom objects, using Data Loader and file exporter
Salesforce Administrator/ Developer
PC Financial
Toronto, Canada
12.2019 - 10.2021
- Transformed customer service and improved efficiency for 1200 agents across 15 call center groups by implementing Salesforce Service Cloud, integrating Avaya CTI, and migrating from legacy systems
- Conducted hands-on configuration for various Salesforce functionalities, including data modelling, Lightning UI, user management, security, page layouts, workflows, flows, process builders and custom applications
- Designed, documented, and managed Salesforce application security through profiles, permission sets, sharing rules, role hierarchies and public groups
- Used Marketing Cloud data extensions and segmentation for audience targeting, increasing the effectiveness of marketing initiatives.
- Developed custom solutions on the Salesforce Lightning platform using Apex, triggers, Visualforce, Aura, and LWC to meet business requirements
- Ensured compliance with company SDLC policies, including code reviews, naming conventions, coding guidelines, and quality standards
Salesforce Administrator
Intuit
Edmonton, Canada
10.2017 - 11.2019
- Implemented Salesforce business logic using objects, fields, validation rules, workflow rules, time-triggered tasks, email alerts, and field updates
- Utilized Data Loader for data management, including insert, update, and bulk import/export from Salesforce objects via CSV files
- Adapted various AppExchange products like DRAWLOOP, DEMANDTOOLS, and APPTUS to meet organizational needs
- Extensively developed SFDC custom objects, workflow rules, fields, and views
- Leveraged Salesforce Marketing Cloud to automate customer outreach, managing email campaigns and customer segmentation.
- Enhanced efficiency by creating Permission sets for mass updating cases via list views
- Integrated Marketing Cloud data with CRM systems for a unified view of customer interactions and improved campaign targeting.
- Implemented Health Cloud data model using Schema Builder and ensured complete case classification information when articles are attached
- Supported ETL processes with Informatica and facilitated data migration for Salesforce CRM
- Customized Salesforce apps to align with organizational requirements
- Designed page layouts and search layouts for effective data organization
Education
B.Com. (Hons.) -
Gargi College, University of Delhi
Skills
- Java
- JavaScript
- HTML
- CSS
- SQL
- Salesforce Administration
- Project management
- Quality Assurance
- Software Development Life Cycle
- Budgeting
- Vendor Management
- Stakeholder Management
- Lightning Components
- Marketing Cloud
Certification
- Salesforce Certified Administrator
- Salesforce Certified Platform Developer-1
Timeline
Salesforce Developer
Levio Business Technology
06.2024 - 10.2024
Salesforce Developer
Morgan Stanley
11.2021 - 05.2024
Salesforce Administrator/ Developer
PC Financial
12.2019 - 10.2021
Salesforce Administrator
Intuit
10.2017 - 11.2019
- Salesforce Certified Administrator
- Salesforce Certified Platform Developer-1
B.Com. (Hons.) -
Gargi College, University of Delhi
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