Led end-to-end design operations and component development for enterprise design systems using Agile methodologies and strategic planning.
Facilitated sprint planning workshops and roadmap alignment for quarterly planning, serving 100+ internal users and building empathy within cross-functional design teams.
Executed component research and stakeholder requirement gathering using user feedback data and design audit insights to drive design decisions.
Partnered with Product Managers, Engineering, and Business teams delivering components UDS-compliant systems using accessibility guidelines.
Delivered technical debt resolution eliminating 4+ years of backlog and improving delivery predictability by 40% and reducing defects by 60%.
TELUS Digital
Senior Product Designer
08.2018 - Current
Job overview
Led end-to-end design and research for agent experience optimization using user research techniques and human-centered design methods.
Facilitated focus group workshops and 1:1 interviews with 50+ agents, contributing to roadmap development and building empathy within cross-functional teams.
Executed research activities using qualitative and quantitative data from user journey mapping and usability testing to drive design decisions and workflow optimization.
Partnered with Product Managers, Engineering, and Business teams on legacy system modernization, reducing average handling time through accessibility-focused design solutions.
Delivered ideation workshops translating complex requirements into actionable design solutions that improved agent productivity and operational efficiency.
RedBlink
Web Designer & Front-End Developer
09.2015 - 07.2018
Job overview
Designed end-to-end user experiences for 50+ web/mobile applications across E-commerce, Healthcare, Insurance, Fashion, and Education sectors.
Created wireframes and high-fidelity prototypes using Invision, Photoshop, and Illustrator with seamless development team handoffs.
Developed responsive solutions using HTML, CSS, JavaScript, Bootstrap, and WordPress.
Managed multiple concurrent projects while collaborating with business analysts and stakeholders in requirement gathering sessions.
Delivered diverse design assets including brand identity, marketing materials, and digital/print collateral.
Earned multiple 'Employee of the Quarter' awards for exceptional client satisfaction and performance.
Education
JCDV Engineering College
Master of Technology (M.Tech.) from Computer Engineering
08.2014
Ch. Devi Lal State Institute of Engineering & Technology
Bachelor of Technology (B.Tech.) from Computer Science
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