Arpie Madenlian
Fountain Valley
Summary
Growth-focused sales leader with 12+ years’ accomplishment stewarding accounts to ensure loyalty, satisfaction, and increased year-over-year spend.
Overview
22
22
years of professional experience
Work History
Associate Director, Genetic Diagnostic Liaison
Rocket Pharma
05.2023 - Current
- Synthesize and align large data sets into target lists to find physicians with patients who have rare genetic cardiomyopathies, bone marrow rare genetic disorders as well as identify practices that have a patient need for genetic testing and genetic counseling.
- Identify and Develop Key KOL’s with expertise around rare disorders such as Hypertrophic Cardiomyopathies, Dilated Cardiomyopathies and Arrhythmogenic Cardiomyopathies.
- Develop and foster relationships with hematology, immunology, geneticists and cardiology specialists to identify patients with Danon disease to learn more about their diagnostic and clinical management.
- Lead discussions and educate providers and the health care community within assigned territory on the importance of Cardiomyopathy Disease Awareness, genetic testing, current testing guidelines and ICD10 codes.
- Collaborate with Medical Science Liaison team to provide disease awareness on clinical trials to target practices.
- Represent Rocket at a variety of national and state conferences to promote gene therapy awareness, identify potential partnerships and foster relationships with genetic counselors and providers treating patient populations with genetic cardiomyopathies.
Organ Health Specialist
Natera Inc.
LA North and South
08.2020 - 05.2023
- Responsible for selling Cell free DNA testing for Kidney transplant patients 'Prospera' and CKD Genetic testing 'Renasight'.
- Target customers are Community Nephrologists, academic institutions 'UCLA, UCI, USC, CHOC' and Transplant centers. Ranked top 3 in the Region and top 10 in the nation (122% to plan).
Territory Business Manager
Rockwell Medical
03.2019 - 08.2020
- Launched and commercialized 'Triferic' in adult patients with Hemodialysis dependent chronic kidney disease.
- Responsible for business development and contracts within dialysis clinic and hospitals in CA, AZ, NV, HI and GU.
- (resigned)
Project Management Consultant
Southern CA
05.2018 - 03.2019
- Spearheaded projects related to Chronic Kidney Disease.
- Worked with a few Nephrology groups in Southern CA to assist in educating and obtaining access for their patient services as it relates to reimbursement.
- Assisted with ICD-9 coding for billing purposes.
Clinical Sales Specialist
Genzyme
Southern CA
12.2012 - 10.2017
- Sold Sevelamer Carbonate (Renvela) and oral and IV Doxercalciferol (Hectorol) for the management of Chronic Kidney Disease.
- Account managed nephrologists and nephrology staff affiliated with medical practices, dialysis clinics, hospitals, and local kidney associations.
- Member of Sales and Marketing Action Committee (SMAC) 2016 – 2017, representing the Northwest region in marketing recommendations and division input.
- Spearheaded successful marketing and sales functions for both Afrezza and Veltassa product launch.
- Buy and Bill specialty selling IV injectable.
- Launch and Hospital experience with selling Veltassa to Cardiologists and Nephrologists.
- Worked with Specialty Pharmacy Experience with specialty hub.
- Rare Disease experience selling Fabryzyme for Fabry disease.
- (severance division package)
Senior Nutritional Consultant and Trainer
DCRX Infusion
Southern CA
11.2011 - 12.2012
- Leveraged relationships with satellite healthcare and clinics to initiate referrals; trained all Healthcare Professionals on IDPN Pump equipment use.
- Successfully marketed IV Amino Acids to various hospitals, which included Nephrologists and Dialysis Clinics for improved patient nutrition.
- Oversaw personnel performance across multiple states and initiated new accounts based on customer needs.
- (resigned)
- Key Accomplishment: Ranked #2 Senior Nutrition Consultant in the nation for sales performance in 2012
Chronic Kidney Disease Sales Specialist
Abbott Laboratories
Southern CA
02.2007 - 02.2011
- Directed regional sales training for the Southern California District, which included the use of new marketing materials and journals.
- Instrumental to the administration of interview processes, ride-a-longs, and regional sales meetings.
- Effectively sold Oral and IV Templar medication; strategically partnered with key retail stakeholders; supported overall sales tactics; swiftly resolved customer needs; evaluated product and market trends to improve patient flow and continuum of care.
- Expanded utilization of Zemplar medication through building rapport and implementing verbal contract agreements with executives.
- Provided instruction on chronic renal disease, Zemplar dosage/patient assistance programs, and complex protocol development.
- (severance division package)
- Key Accomplishments: Spearheaded a 1000 patient transition to Zemplar from Hectoral with California Kidney Specialists group; utilized complex reporting data to exceed company goals across territory in 2010
- Ranked #1 & #2 nationwide and awarded Silver All Stars for sales performance in 2010
- Achieved sales of Zemplar Capsules 151% of quota and 90% nationwide for overall portfolio performance in 2010
- Achieved sales of Zemplar IV 99% of quota and 80% throughout the nation in 2010
Renal Dietician
DaVita Healthcare of Orange County
Southern CA
02.2004 - 02.2007
- Improved regional outcomes; prepared monthly lab reports as the basis for treatment algorithm.
- Assessed nutritional needs of all Hemo-Dialysis/Peritoneal Dialysis patients; educated all patients on renal nutrition and disease-related diet plans.
- Administered staff in-services and addressed binders, phosphorus control, and all secondary hyper-parathyroid nutrition.
- Managed monthly Zemplar therapeutic dosing and Continuous Quality Trend reports.
- Key Accomplishments: Ranked Top 10 in Davita Healthcare West for 2004 through 2007
- Achieved Bone Mineral Metabolism Outcome Award for 2004, 2005, and 2006
Education
Bachelor of Science - Dietetics and Food Administration
CSULB
Skills
- Territory Management & Expansion
- Account Development & Growth
- Hospital Sales
- Rare Disease
- Exceeding Revenue Goals
- Gene therapy
- Long & Complex Sales Cycles
- Buy and Bill
- Client Satisfaction & Retention
- New Product Launches
- Pre Product Launches
Career Accomplishments
- 05/21/23, Found over 80 patients with rare genetic cardiomyopathies (Danon, PKP2, BAG3)
- 01/01/20, Ranked Top Ten Percent nationwide
- 01/01/17, Ranked Top Ten Percent nationwide, number 8 out of 100 representatives ending in Q3
- 01/01/16, Ranked Top Ten Percent nationwide out of 100 representatives and awarded champion of customers (top 10%)
- 01/01/14, Awarded a corporate Sanofi Preceptorship
- 01/01/13, Met expectations with performance reviews
- 01/01/12, Ranked #2 nationwide for sales performance as a Senior Nutrition Consultant (top 10%)
- 01/01/10, Ranked Top Ten Percent nationwide, number 2 out of 100 representatives year-end and awarded Silver All Stars
- 01/01/09, Ranked Top Ten Percent nationwide, number 1 out of 100 representatives year-end and awarded All Stars
- 01/01/10, Transitioned 1,000 patients away from Zemplar competitor and won National Excellence Award
- 01/01/04, Ranked Top 10/300 in Davita Healthcare west for 2004 through 2007
- 01/01/04, Achieved Bone Mineral Metabolism Outcome Award for 2004, 2005, and 2006
Timeline
Associate Director, Genetic Diagnostic Liaison
Rocket Pharma
05.2023 - Current
Organ Health Specialist
Natera Inc.
08.2020 - 05.2023
Territory Business Manager
Rockwell Medical
03.2019 - 08.2020
Project Management Consultant
05.2018 - 03.2019
Clinical Sales Specialist
Genzyme
12.2012 - 10.2017
Senior Nutritional Consultant and Trainer
DCRX Infusion
11.2011 - 12.2012
Chronic Kidney Disease Sales Specialist
Abbott Laboratories
02.2007 - 02.2011
Renal Dietician
DaVita Healthcare of Orange County
02.2004 - 02.2007
Bachelor of Science - Dietetics and Food Administration
CSULB