Ariel Coughlin
Eureka,CA
Summary
Professional with strong background in leadership and team management. Proven track record in driving results and ensuring team collaboration. Skilled in strategic planning, problem-solving, and adapting to dynamic environments. Known for reliability, effective communication, and delivering high-quality outcomes.
Overview
18
18
years of professional experience
Work History
Assistant Manager (merchandiser, Adult)
Old Navy
Eureka, Ca
05.2025 - Current
- Engaged with customers to address inquiries and resolve issues, fostering positive relationships.
- Use KPIs to drive business and merchandising decisions
- Plan and execute monthly merchandising resets for updated product flow
- Directed product lifecycle management through oversight of shipment receiving, processing, and documentation.
- Oversee department merchandising standards to meet brand requirements
- Collaborated with general manager and assistant manager to uphold store presentation standards.
- Change and maintain signage and marketing to commercial plan
- Develop and train Associates and leads
- Utilize customer feedback through data and person to person interactions
- Lead Service segments and use hourly data to make daily business decisions
Assistant General Manager (merchandising)
Old Navy
Eureka, Ca
12.2019 - 05.2025
- Engaged with customers to address inquiries and resolve issues, fostering positive relationships.
- Oversaw operations and decision-making in absence of General Manager.
- Collaborated with General Manager on Sales and Business plans to meet store goals
- Used KPIs to drive business and merchandising decisions
- Planned and executed monthly merchandising resets for updated product flow
- Oversaw store merchandising standards to meet brand requirements
- Worked in partnership with the Merchandising specialist to maintain store appearance
- Hired or developed and trained Associates, Leads and Assistant Managers
- Utilized customer feedback through data and person to person interactions
- Led Service segments and used hourly data to make daily business decisions
Store Manager
Tailwaggers Thrift Shop
Eureka, Ca
07.2013 - 09.2019
- Customer service, direct and indirect.
- Developed strategies to increase revenue through best retail practices.
- Responded to feedback and data from sales and customers to adjust promotional strategy
- Managed comprehensive operational responsibilities, ensuring effective money handling, personnel decisions, and donation sorting.
- Maintained partnerships with community organizations to recruit staff and volunteers for the stores.
- Maintained a budget for payroll and expenses
- Held weekly meeting with Executive Director and Seasonal meetings with volunteers
- Drove traffic and increased community visibility through award winning window displays
- Directed store operations for two locations, ensuring seamless integration and performance post-opening.
Gallery Assistant
Sewell Gallery Fine Art
Eureka, Ca
06.2013 - 04.2015
- Assisted the Gallery Director and the Curator in the day to day operations of the Gallery.
- Executed data entry and managed artwork sales utilizing ArtStax software program.
- Open and close the gallery as needed.
- Organized setup and cleanup operations for monthly Arts Alive! community art walk.
- The gallery closed in April 2015.
Visual Merchandiser/Sales Associate
H&M
Seattle, Wa
07.2008 - 11.2012
- Sales associate from July 2008 to 2010, promoted after a successful internal training process. The experience was unique, I got to participate in opening the first stores in the Seattle metro area, as well as stores in Portland, Oregon and Monterey, California.
- Maintained company commercial and visual standards on sales floor and in store windows. Utilized provided tools, including sales reports, store books, and department books.
- Worked in partnership with other visuals, coached staff, facilitated workshops, received feedback and communicated daily with management and team.
- Installed displays, dressed and maintained mannequins and other props. Increased technical skill set including responsible use of hand tools, vinyl window decal applications, sign hanging, lighting and construction of displays.
Skills
- Customer service
- Task delegation
- Goal setting
- Decision-making
- Policy implementation
- Staff development
Timeline
Assistant Manager (merchandiser, Adult)
Old Navy
05.2025 - Current
Assistant General Manager (merchandising)
Old Navy
12.2019 - 05.2025
Store Manager
Tailwaggers Thrift Shop
07.2013 - 09.2019
Gallery Assistant
Sewell Gallery Fine Art
06.2013 - 04.2015
Visual Merchandiser/Sales Associate
H&M
07.2008 - 11.2012