Anthony Ortiz

• Hired on to strategize optimal engagement to fundraise donations to schools and musicians who lost equipment to the Palisades fires
• Collaborated with marketing team to align branding across platforms
• Created visually appealing graphics for promotional posts and stories
• Participated in networking events and conferences to enhance client's brand visibility

• Developed social media strategies that increased brand visibility and engagement
• Executed content strategies for projects with strict deadlines, driving timely delivery
• Assisted on projects with influencers, musicians, retail products, and food companies, fostering collaboration and brand partnerships

• Created UGC scripts for micro influencers to promote a new musical campaign called "Coke Studios"
• Analyzed industry trends to shape content strategy and enhance audience engagement tactics.
• Coordinated content calendars for on-time delivery of marketing initiatives and updates.
• Handed in all deliverables before turnover time which allowed the company more time to focus on other important factors

● Created social campaigns that generated millions of views for artists

● Analyzed Instagram video performance to refine strategies, enhancing views and driving sales

● Managed multiple projects and met deadlines while delivering high-quality content