Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Ekaterina Egupova

Toronto,ON

Summary

Innovative Social Media Strategist with a proven record of achieving an increase in client follower growth through strategic content management and analytics. I work with one of Canada’s top branding agencies to build strategy and creative systems for global brands—translating business goals into content pillars, series, and performance-led testing roadmaps. I lead the end-to-end workflow: briefs, shoot direction, rapid-turn editing, publishing, and weekly/monthly reporting .

Overview

3
3
years of professional experience

Work History

Social Media Strategist

Third Eye Insights
Toronto, Ontario
11.2024 - Current
  • Managed a cross-functional content team (video editors, designers, freelancers); assigned weekly priorities, timelines, and QA standards to deliver consistent output across channels.
  • Delivered a 60% increase in client follower growth by executing a structured content strategy tied to conversion-focused KPIs.
  • Coached the team on startegy execution for clients.

Startup Founder

ForMedia Strategies
Toronto, Ontario
08.2023 - 10.2025

- Providied updates and reports on campaign progress and metrics.

- Identifyed potential clients' pain points and proposing effective solutions

- Led the creative direction of content strategies for various social media

platform

Social Media Manager

Market Co
Guelph, Ontario
06.2023 - 02.2024

- Leading the development of the company's website using Shopify to ensure a user-friendly shopping experience.

- Leveraging platforms like Hootsuite, Buffer, and Sprout Social for scheduling

posts, tracking engagement, and managing multiple social media accounts

- Increased revenue by 15% by improving the social media presence.

Education

Bachelor of Commerce - Fashion Management

Humber Institute of Technology And Advanced Learning
Toronto
04-2024

Skills

  • Team management
  • Content strategy
  • Client relationship management
  • Entrepreneurial mindset
  • Strategic planning
  • Digital marketing analytics
  • Prompt engineering

Languages

English
Native/ Bilingual
Russian
Native/ Bilingual

Timeline

Social Media Strategist

Third Eye Insights
11.2024 - Current

Startup Founder

ForMedia Strategies
08.2023 - 10.2025

Social Media Manager

Market Co
06.2023 - 02.2024

Bachelor of Commerce - Fashion Management

Humber Institute of Technology And Advanced Learning
Ekaterina Egupova