Anthony Dale
Vancouver,B.C.
Summary
Accomplished B2B Sales Leader with extensive experience in revenue generation, team leadership, and data-driven decision-making. Recognized for talent development and operational efficiency, with a proven ability to manage large territories and optimize profitability. Passionate about transitioning into tech sales.
Overview
9
9
years of professional experience
Work History
Sales District Leader
PepsiCo Beverages Canada
2022.09 - Current
- Led and coached a team of 6 salaried Sales Representatives, maximizing volume and revenue in a $40M net revenue territory
- Conducted periodic business reviews with the sales team and quarterly reviews with customers, enhancing financial insights and decision-making
- Negotiated contracts with independent businesses, collaborating with the finance team for funding
- Awarded the 2022 Top Performance Award for strong results in Canada
- Identified new business opportunities through data analysis and leveraged technology, including Salesforce and Tableau
- Led the Savvy Selling With Advanced Technology (SWAT) initiative for BC.
Merchandising Manager
PepsiCo Beverages Canada
2021.01 - 2022.08
- Managed a team of 50+ full-time and part-time frontline employees, optimizing labor costs and operational efficiency
- Led hiring, onboarding, safety training, documented coaching, auditing, and development
- Recognized as the 2021 National Coach of the Year and Regional Coach of the Year
- Achieved $130k in cost savings through accurate labor forecasting and process improvement.
Pre-Sell Customer Representative
PepsiCo Beverages Canada
2017.01 - 2020.12
- Managed a portfolio of over 100 retail accounts, creating new opportunities through prospecting and cold-calling
- Secured new business through in-person sales meetings and business reviews.
Logistics Coordinator
International Alliance of Theatrical Stage Employees Local 891 (IATSE)
2015.05 - 2017.01
- Communicated daily with upper-level executives to improve project coordination and workflow
- Assisted with data entry for payroll and budgeting using customized Excel programs, enhancing financial accuracy and efficiency.
Education
BBA - Finance & International Business
Beedie School of Business, Simon Fraser University
12.2016
Skills
- B2B Sales & Client Management
- Revenue Growth & Profitability
- Talent Development & Leadership
- Budgeting & Forecasting
- Financial Reporting & Data Analysis (Salesforce, Tableau)
- Contract Negotiation & Problem Solving
- Business growth and retention
- Sales Presentations
Volunteer Experience
- Independent Fundraising Events Assistant, Canadian Cancer Society
- Head Coach, Coquitlam Minor Lacrosse Association
Timeline
Sales District Leader
PepsiCo Beverages Canada
2022.09 - Current
Merchandising Manager
PepsiCo Beverages Canada
2021.01 - 2022.08
Pre-Sell Customer Representative
PepsiCo Beverages Canada
2017.01 - 2020.12
Logistics Coordinator
International Alliance of Theatrical Stage Employees Local 891 (IATSE)
2015.05 - 2017.01
BBA - Finance & International Business
Beedie School of Business, Simon Fraser University
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