Anjali Kasana
Toronto
Summary
Dynamic and results-driven professional with a strong foundation in marketing and sales. Passionate about creating impactful marketing strategies and fostering brand-influencer partnerships to drive engagement and brand awareness.
Overview
4
4
years of professional experience
Work History
Sales Account Coordinator
Teleperformance(Scotiabank)
08.2024 - Current
- Promote offers, products and services by consulting, gathering information, and evaluating customer needs
- Identify customers who are comparison-shopping and inquiring about contract terms assisting the Customer with the correct price plan when necessary
- Gained expertise in financial analysis and client management, skills transferable to marketing and influencer collaborations
Public Relations Account Coordinator
Purple Media Works
11.2020 - 08.2021
- Collaborated with brands like Campus Shoes and L'Oréal Paris to design and execute influencer-driven campaigns
- Identified and onboarded influencers aligned with brand values and campaign goals
- Monitored campaign performance, providing actionable insights to enhance future strategies
- Ensured content authenticity and alignment with brand messaging, resulting in high engagement rates
Education
Business Analysis and Process Design -
Sheridan College
12.2023
Diploma in Business Administration -
Narsee Monjee Institute of Management Studies
12.2021
Bachelor’s - Journalism and Mass Communication
Jagannath International Management School (JIMS)
12.2020
Skills
- Influencer Marketing & Campaign Management
- Brand Partnerships & Relationship Building
- Social Media Strategy & Content Planning
- Communication & Negotiation
- Business Process Design & Optimization
- CRM software
- Product knowledge
Timeline
Sales Account Coordinator
Teleperformance(Scotiabank)
08.2024 - Current
Public Relations Account Coordinator
Purple Media Works
11.2020 - 08.2021
Diploma in Business Administration -
Narsee Monjee Institute of Management Studies
Bachelor’s - Journalism and Mass Communication
Jagannath International Management School (JIMS)
Business Analysis and Process Design -
Sheridan College
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