Ana Luisa Lara

• Managed all aspects of store operations, including sales, customer service, inventory, scheduling, payroll, events, partnerships, and visual merchandising
• Monitored store performance metrics, developed action plans, and executed strategies to achieve budget goals in sales and profitability
• Recruited, trained, and developed a team of Gearhead product experts, specializing in technical goods and outdoor customer needs
• Ensured high standards of customer experience and selling productivity across various areas such as fitting rooms, footwear, technical hardgoods, and zoning
• Fostered customer loyalty through relationship-building activities, positive interactions, and prompt resolution of issues
• Identified local marketing opportunities to enhance community engagement and promote the brand
• Managed inventory levels, maintained low shrink %, and optimized product placement for key items while collaborating to enhance product assortment
• Promoted a positive, enthusiastic work environment by encouraging teamwork, collaboration, and open communication
• Built and maintained strong relationships with vendors, carriers, landlords, and key stakeholders
• Collaborated with the online store team to ensure consistency and provide seamless customer experiences across all sales channels

• Trained and guided team members to maintain high productivity and performance metrics.
• Developed a loyal customer base through personalized interactions, increasing repeat business in-store visits.
• Assisted in recruiting, hiring and training of team members.
• Walked through store areas to identify and proactively resolve issues negatively impacting operations.
• Interviewed, hired, and trained staff associates and equipped to comply with company policies and procedures.
• Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
• Assisted the Store Manager in analyzing sales data to identify trends and make informed decisions for improving overall store performance.

• Supervised and evaluated staff to help improve skills, achieve daily objectives, and attain advancement.
• Fostered a positive work culture by promoting teamwork and recognizing individual achievements among staff members regularly.
• Boosted customer satisfaction by providing exceptional service and addressing concerns promptly.
• Maintained positive customer relationships by responding quickly to customer service inquiries.
• Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.

• Partner with the General Manager to meet or exceed sales and contest goals
• Meet payroll goals based on current trends
• Prioritize, plan, and adjust schedules to meet business goals
• Hold team accountable for goal achievement
• Assist in recruiting, interviewing, and selecting qualified candidates
• Train and motivate associates in sales, customer service, and product knowledge
• Develop associates for increased responsibility
• Provide ongoing performance feedback and complete appraisals
• Ensure exceptional customer experience in line with World Class Service standards
• Maintain effective floor management and staff coverage
• Ensure a safe work environment with ongoing safety training

Driving sales to achieve sales Plan and Key Metric Performance goals

Daily communication of sales goals and KPI's and promotional activity to KCR team

Lead by Example with Superior Customer Service and hand-on demonstration of skincare products.

Observe selling interactions and be able to provide effective feedback for improvement

Maintain, develop and oversee Customer Registry Program

Train and motivate KCR's

Attend Seminars and Training Management Meetings

Active in Outreach programs to bring business into the store.

Plan and execute incremental events to attract new customers

• Fostered service and selling culture to exceed customer expectations and build enduring consumer relationships.
• Developed product knowledge expertise by understanding features and benefits to drive revenue growth and boost upselling.
• Partnered with store leadership team to learn and understand all management processes and reports.
• Performed, supported and supervised store opening and closing procedures including bank deposits and securing store.
• Sought new ways to improve metrics by partnering with Store Manager and Assistant Store Manager.

Promote our product and encourage everyone to do the same

Listen to the customer and observe non-verbal cues to anticipate service needs

Offer product suggestions and add on additional items when engaging with customers

Demonstrate a sense of urgency and pride while executing tasks and processes

Maintain a clean and safe environment that prevents loss and minimizes risk

Keep our product folded, sized, in-stock and our visual elements maintained on the salesfloor

Return go-backs from the fitting room to the salesfloor

Welcome customers to the fitting room and keep the area neat, clean and organized at all times

Engage in genuine conversation while completing cash wrap transaction

processes quickly and accurately

Keep all cash wrap supplies in stock and organized

Understand and follow all company-defined policies and procedures