Hi, I’m
Amy Peterson
Long Beach
Summary
Dynamic marketing leader with a proven track record at CUDDLY Inc., excelling in event planning and vendor negotiation. Expert in crafting impactful sales strategies and fostering customer relationships. Adept at leveraging market research to drive revenue growth and enhance brand visibility, while effectively training teams to achieve ambitious goals.
Overview
6
years of professional experience
Work History
CUDDLY Inc.Seal Beach
Director of Event Marketing
11.2024 - Current
Job overview
- Developed and executed comprehensive event marketing strategy to ensure successful event execution.
- Negotiated vendor contracts, including catering and technical services, to achieve optimal cost efficiency.
- Responded promptly and professionally to customer inquiries regarding events and ticket sales.
- Crafted press releases, feature stories, and promotional content for pre-event publicity initiatives.
- Conducted market research to identify sponsorship opportunities and establish strategic partnerships.
- Coordinated setup of booths and stalls at trade fairs by liaising with internal departments.
- Managed event logistics, encompassing venue selection, catering arrangements, transportation, and registration processes.
CUDDLY Inc.Seal Beach
Director of Sales and Fundraising
10.2022 - 11.2024
Job overview
- Developed and executed sales strategies to drive revenue growth.
- Established and nurtured relationships with key customers and partners.
- Generated comprehensive reports on sales performance metrics and trends.
- Leveraged CRM systems to track leads, manage accounts, and monitor competitor activity.
- Participated in trade shows, conferences, and industry events to enhance brand visibility.
CUDDLY Inc.Seal Beach
Senior Fundraising Consultant
10.2019 - 10.2024
Job overview
- Researched industry fundraising trends and best practices to enhance strategies.
- Resolved customer complaints efficiently while upholding quality standards.
- Identified process improvement opportunities related to product and service sales.
- Generated leads through cold calling prospective customers to expand client base.
- Conducted training sessions for new employees on effective sales techniques and procedures.
- Facilitated regular meetings with sales staff to assess progress towards goals and objectives.
Vesta Food ServiceSanta Fe Springs
Administrative Assistant
02.2019 - 08.2019
Job overview
- Maintained organized filing systems for physical and electronic documents, ensuring accuracy and confidentiality.
- Managed database systems containing customer contact information to support operations.
- Processed invoices for payment using accounting software applications efficiently.
- Handled confidential documents according to established protocols, ensuring compliance with regulations.
Education
California State University, Long Beach
Bachelor of Arts from Humane Development And Psychology
12-2018
Skills
- Event planning
- Vendor negotiation
- Market research
- Logistics management
- CRM systems
- Sales strategy
- Customer relationship management
- Data analysis
- Team collaboration
- Sales enablement
- Trade show management
- Public speaking
- Training and development
Personal Information
Education
other
Timeline
Director of Event Marketing
CUDDLY Inc.
11.2024 - Current
Director of Sales and Fundraising
CUDDLY Inc.
10.2022 - 11.2024
Senior Fundraising Consultant
CUDDLY Inc.
10.2019 - 10.2024
Administrative Assistant
Vesta Food Service
02.2019 - 08.2019
California State University, Long Beach
Bachelor of Arts from Humane Development And Psychology
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