Summary
Overview
Work History
Education
Skills
Timeline
Generic
Amy Peterson

Amy Peterson

Long Beach

Summary

Dynamic marketing leader with a proven track record at CUDDLY Inc., excelling in event planning and vendor negotiation. Expert in crafting impactful sales strategies and fostering customer relationships. Adept at leveraging market research to drive revenue growth and enhance brand visibility, while effectively training teams to achieve ambitious goals.

Overview

6
6
years of professional experience

Work History

Director of Event Marketing

CUDDLY Inc.
Seal Beach
11.2024 - Current
  • Developed and executed comprehensive event marketing strategy to ensure successful event execution.
  • Negotiated vendor contracts, including catering and technical services, to achieve optimal cost efficiency.
  • Responded promptly and professionally to customer inquiries regarding events and ticket sales.
  • Crafted press releases, feature stories, and promotional content for pre-event publicity initiatives.
  • Conducted market research to identify sponsorship opportunities and establish strategic partnerships.
  • Coordinated setup of booths and stalls at trade fairs by liaising with internal departments.
  • Managed event logistics, encompassing venue selection, catering arrangements, transportation, and registration processes.

Director of Sales and Fundraising

CUDDLY Inc.
Seal Beach
10.2022 - 11.2024
  • Developed and executed sales strategies to drive revenue growth.
  • Established and nurtured relationships with key customers and partners.
  • Generated comprehensive reports on sales performance metrics and trends.
  • Leveraged CRM systems to track leads, manage accounts, and monitor competitor activity.
  • Participated in trade shows, conferences, and industry events to enhance brand visibility.

Senior Fundraising Consultant

CUDDLY Inc.
Seal Beach
10.2019 - 10.2024
  • Researched industry fundraising trends and best practices to enhance strategies.
  • Resolved customer complaints efficiently while upholding quality standards.
  • Identified process improvement opportunities related to product and service sales.
  • Generated leads through cold calling prospective customers to expand client base.
  • Conducted training sessions for new employees on effective sales techniques and procedures.
  • Facilitated regular meetings with sales staff to assess progress towards goals and objectives.

Administrative Assistant

Vesta Food Service
Santa Fe Springs
02.2019 - 08.2019
  • Maintained organized filing systems for physical and electronic documents, ensuring accuracy and confidentiality.
  • Managed database systems containing customer contact information to support operations.
  • Processed invoices for payment using accounting software applications efficiently.
  • Handled confidential documents according to established protocols, ensuring compliance with regulations.

Education

Bachelor of Arts - Humane Development And Psychology

California State University, Long Beach
Long Beach, CA
12-2018

Skills

  • Event planning
  • Vendor negotiation
  • Market research
  • Logistics management
  • CRM systems
  • Sales strategy
  • Customer relationship management
  • Data analysis
  • Team collaboration
  • Sales enablement
  • Trade show management
  • Public speaking
  • Training and development

Timeline

Director of Event Marketing

CUDDLY Inc.
11.2024 - Current

Director of Sales and Fundraising

CUDDLY Inc.
10.2022 - 11.2024

Senior Fundraising Consultant

CUDDLY Inc.
10.2019 - 10.2024

Administrative Assistant

Vesta Food Service
02.2019 - 08.2019

Bachelor of Arts - Humane Development And Psychology

California State University, Long Beach

Similar Profiles

CREATE PROFILE
Amy Peterson